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resource project Media and Technology
Massachusetts General Hospital, representing Partners HealthCare System, Inc., is producing a large format film on the brain that is designed to increase the popular understanding of brain biology and recent advances in neuroscience. Framed within the larger question of the unique abilities of the human mind, the project will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of diverse aspects of human experience including consciousness. By following a rider in the Tour de France, the film will illustrate how the brain functions in both normal and stressful situations. Major sequences will explore vision, memory and emotion. Slightly shorter sequences will delve into imagination and creativity, language, dreams and pain. Brief "interludes" will allow the film to reflect on the brain as it is represented in a range of human capabilities. Finally, the film turns it attention to consciousness, self-awareness and the totality of experiencing life as a human. Outreach components of the project include: A weeklong national symposium for museum educators, teachers, and community organizations from all regions of the country. Follow up regional "Brain Workshops" designed to provide more focused project support. "The Brain: Exploratory Trips Into the Final Frontier" -- An Educator/Student Activity Guide Fun Facts Family Guide to "The Brain" An Educational Lobby Kiosk "Head Trip: A Voyage Through the Young Human Mind" -- An illustrated instructional brochure A Brain Website The film will be directed by Bayley Silleck whose prior large format films include "Cosmic Voyage" and "Lost Worlds: Life in the Balance." The lead scientific advisors are Dr. Dennis Selkow, Professor of Neurology and Neuroscience at Harvard Medical School, and Dr. Anne Young, Julieanne Dorn Professor of Neurology at Harvard Medical School. There also will be a seven-member advisory committee composed of neuroscientists, psychologists and philosophers.
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TEAM MEMBERS: JoAnna Baldwin-Mallory
resource project
SoundVision Productions proposes to develop five one-hour radio documentaries, five five-minute features, and a website to inform a diverse public about the important advances in genomics and related sciences. Each of the new topics represents a rapidly developing field within genomics rarely covered in depth by the media. Those topics include systems biology, neurogenetics, RNA and Immunology, and Individualizing the Genome. The DNA Files will provide public radio listeners and web site users informal education in the genomic revolution and follow-on research and technology, its scientific underpinnings, and related social, philosophical and legal issues. The project will offer audiences an awareness of the societal benefits of research and the intellectual tools to join in legal and social policy debates. A collaboration with the Exploratorium will extend the reach of the project through the development of a "DNA Workshop Kit", a series of four or five hands-on workshops for the general public that can be produced at the Exploratorium and other science museums around the country. A comprehensive outreach strategy will be implemented by 20 local public radio stations around the country in partnership with community organizations.
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TEAM MEMBERS: Barinetta Scott
resource project Media and Technology
The Maryland Science Center is developing a large format film project on the inner workings of the human body. The film, to be produced in collaboration with the British Broadcasting Corporation (BBC), SDA of Canada, and the Science Museum of London, will focus on the daily activities of the human body -- the simple yet astonishing things that happen throughout one's body on a single day. Emphasis will be placed on such everyday events as hearing, sneezing, eating, healing, crawling and seeing. It will be complemented by a range of ancillary educational materials including teachers' guides, a web site, and a small exhibit for placement in theater lobbies. The co-Executive Producers for the project are James O'Leary and Greg Andorfer, both from the Maryland Science Center; Richard Dale from the British Broadcasting System; Alison Roden from the Science Museum of London; and Andre Picard of SDA Productions. Michael Ackerman, Assistant Director for High Performance Computing and Communications at the National Library of Medicine of the NIH, and Lord Robert Winston, Professor of Reproductive Medicine at London's Imperial College, will be the project's principal advisors. Other advisors include: Harry Chugani, Neurochemistry, Henry Ford Hospital, Detroit; Susan Greenfield, Neuropharmacology, Oxford University, London; Chris Firth, Wellcome Institute of Cognitive Neurology, London; Michael Preece, Institute of Child Health, University College, London; John B. West, School of Medicine, University of California, San Diego; and Scott Frazer, Head of Biological Imaging, California Institute of Technology, Pasadena.
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TEAM MEMBERS: James O'Leary Gregory Andorfer
resource project Media and Technology
Screenscope, Inc. is producing three annual "state of the environment" reports. The reports will consist of a yearly, ninety-minute, prime-time public television program and an extensive outreach initiative to engage families and the public in a variety of educational activities. The television programs will: Present an up-to-date "state of the environment" assessment of ecosystem performance and human health; Feature the year's most important environmental incidents; Highlight the year's most cutting-edge scientific breakthroughs and research dealing with environmental issues; Focus on community programs that have helped improve the quality of the environment over the past year. The outreach initiative will include: A Citizen Science Project with strong emphasis on family participation; Neighborhood workshops and coalitions organized by local PBS stations in association with the American Association for Advancement of Science and the World Resources Institute; An interactive web component including real-time environmental satellite data and visualizations; Local and national media events featuring the yearly release of a "State of the Environment" report; Partnerships will be developed with environmental organizations to help promote and implement the initiative's informal education activities. The project will be under the direction of Marilyn and Hal Weiner with the television programs being produced by their company, Screenscope. Anthony Janetos, Vice President and Chief of Programs at the World Resources Institute will have oversight responsibility for the science information presented in the Annual Report. Project advisors include: Bonnie Cohen, former Under Secretary of State for Management and Board member of CARE; Chet Cooper, former Deputy Director, Emerging Technologies, Battelle/Pacific Northwest National Laboratory; Robert Fri, Senior Fellow Emeritus at Resources for the Future and former Director of the National Museum of Natural History; Edward Frieman, Director Emeritus at of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, Dean of the University of Peace and former Assistant Secretary-General, United Nations Development Programme; Thomas Lovejoy, Science Advisor to the World Bank and the UN Foundation; Jessica Tuchman Mathews, President of the Carnegie Endowment for International Peace; Per Pinstrup-Andersen, Director-General, International Food Policy Research Institute; Maurice Strong, Chairman, Earth council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. There also will be science advisors for each of the individual episodes.
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TEAM MEMBERS: Marilyn Weiner Hal Weiner Barbara Flagg
resource project Media and Technology
This project will produce "Jewels of the Jungle," an hour-long film for public audiences documenting the discovery of new species of endophytes and the isolation of their medicinal compounds. The film presents an exciting story of scientific discovery that takes the viewer around the world from Montana to Madagascar, in search of new species of plants important for medical research. Compounds isolated from endophytes have proven vital in the treatment of many diseases including cancer, AIDS, malaria, and drug-resistant bacterial and fungal infections. "Jewels of the Jungle" aims to enhance viewers' understanding of bio-chemical research and cultivate a better appreciation of scientific research in general.
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TEAM MEMBERS: Gary Strobel John Shier Laura Boyd
resource project Exhibitions
The Exploratorium will develop an exhibit focusing on three areas of mental activity that process perceptions and enable human action: attention, emotion and judgment. Developers will create 32 new interactive exhibits and rebuild six to eight old ones to be part of the museum's permanent collection. The Exploratorium will develop a new area in the museum dedicated to exploring the processes of the human mind and brain, experiment with new ways of creating meaningful mind experiences for visitors and help establish a sense of collective experimentation among science centers in neuroscience and psychology exhibits and programming.
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TEAM MEMBERS: Michael Pearce Richard Brown Kathleen McLean
resource project Media and Technology
Over three years, Science Central is producing 624 television segments that will present current, ongoing research through local newscasts on ABC and NBC stations nationwide. In addition to the regular research segments, ScienCentral will produce six "sweeps" series per year focusing on important new fields of research including: nanotechnology, genetics/genomics, ocean science, global climate change and brain sciences. An advisory board of scientists, teachers, science journalists and public information officers help inform the producers about individual stories and evolving fields of research, and they provide access to scientists and field research. They also provide scientific input and check the stories for accuracy. To facilitate production and to assure that research is covered on an international basis, ScienCentral will establish a footage consortium to exchange science news video with major Canadian and European newscasters. They also will provide the news stories to science centers for use in their interactive exhibits and web sites.
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TEAM MEMBERS: Eliene Augenbraun
resource evaluation Exhibitions
This report summarizes a summative evaluation of Amazing Feats of Aging, an exhibition developed by staff at the Oregon Museum of Science and Industry (OMSI) in Portland, Oregon. Patricia McNamara, an independent evaluator, designed this study to document the exhibition's impact on visitors at two locations: its permanent installation at OMSI itself and at the installation of the exhibit's traveling version at the Lafayette Museum of Natural History (LMNH) in Lafayette, Louisiana. Data collection strategies included visitor interviews, self-administered questionnaires and unobtrusive
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TEAM MEMBERS: Patricia McNamara Oregon Museum of Science and Industry
resource project Media and Technology
The Chedd-Angier Production Company is requesting support for the long-standing, highly acclaimed PBS series, "Scientific American Frontiers," now in its 13th season. Alan Alda hosts the program. NSF funds will leverage existing PBS support and expand the series from five to six programs and increase the scope and depth of the science covered in each program. Topics in the new season cover a broad range of disciplines including cutting edge scientific efforts in cosmology, anthropology, global warming, brain research, obesity and weight loss, and hydrogen fuel cell research. The funds will also be used to expand the "Frontiers" web site and raise the visibility of the program by enhancing the promotional campaign. These efforts will aim to improve the value of the series to science teachers as well as to the general audience. Formative evaluation will be undertaken by Multimedia Research; summative evaluation, by Knight-Williams Research Communications.
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TEAM MEMBERS: Graham Chedd Barbara Flagg
resource project Media and Technology
The investigators address a major educational challenge by introducing a novel format and content for science education, (a) building on past successes; (b) combining development and dissemination at a new level; and (c) centered around an interactive planetarium show aimed to inform the public on an emerging scientific discipline and medical field: Tissue Engineering. For achieving a multitude of goals, the investigators propose the establishment of a unique partnership in scientific and medical education, bringing together university researchers, clinical leaders, science center experts, and students, educators and community representatives at all levels. The project is catalyzed by the Pittsburgh Tissue Engineering Initiative, a non-profit organization dedicated to the promotion of tissue engineering and its application to improving people's lives. The main goals fall in three categories, as follows: Education: - To communicate scientific information about the human body (principles of function will be emphasized over specific facts or terminology by focusing on a limited but fundamental set). -To convey the excitement and importance of tissue engineering research. The show will utilize engaging interactive demonstrations of tissue functions and illustrate the medical uses and potential of this field. Innovation: - To enhance the educational experience. The developers will use group-interactive technology as a tool for education by engaging participants as participants in the processing functions of the body. A special visualization/interactivity laboratory will be used where prototype interactive scenarios will be tested using focus groups, consultants and representatives of the target audiences. Dissemination: - To insure national distribution to other planetaria. The presentation system will utilize portable interactive technology (to be developed). It will be deployed to planetaria throughout the country, coordinated by the Association of Science and Techology Centers (ASTC). - To engage the target audience in the development process. Content development will be achieved by a consortium of leading research universities and medical centers, with input from a panel of worldclass experts. Visualization, interactivity and sound technologies will be developed in Pittsburgh, in a unique collaboration between the arts and sciences, based on past successes. Evaluation activities will be extensive, as will the range and targets of the spin-off educational materials. The Carnegie Science Center planetarium itself will serve in achieving group immersive visualization, akin to virtual reality, for improving target audience involvement. The expected outcome is a new way of delivering educational content, and a better understanding of the emerging field of tissue engineering by the general public.
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TEAM MEMBERS: John Pollock
resource project Exhibitions
The Oregon Museum of Science and Industry (OMSI), in collaboration with the Small Museum Research Collaborative (SMRC), proposes to create four small bilingual exhibitions in English and Spanish for a national tour to small museums. The exhibitions will focus on current clinical research in nutrition and physical activity and its applications to personal and family wellness. We propose to build four, 700-square-foot traveling exhibitions: two identical exhibitions with a focus on nutrition, and two identical exhibitions with a focus on physical activity. OMSI's SMRC partners bring the experiences and resources of five geographically and thematically diverse small museums to this project. As the lead institution, OMSI brings over 19 years of experience in creating and touring national exhibitions and in collaborative projects with other museums. Front-end, formative, remedial, and summative evaluation will be conducted with family audiences at OMSI and SMRC sites. To extend the visitor experience, OMSI and SMRC will produce related educational materials and programs including a Web site, teachers' guides, small museum staff training, distance-learning programs, and interactive presentations. An SMRC distance-learning network will be created for program dissemination. The project will be developed with the support of local research scientists at the Oregon Health & Science University's (OHSU) General Clinical Research Center (GCRC) and other experts in nutrition and fitness research, health care, and education. The project's audience is family and K-5 school group visitors to small science and children's museums in rural and small urban communities nationwide. Latino families are also a priority audience for the project. Each of the four traveling exhibitions will tour to three venues a year for a minimum of eight years. We conservatively estimate that over two million people will visit the exhibitions during their national tours. This project presents a powerful opportunity to reach museum visitors in rural and underserved communities, to invite families to pursue healthy nutrition and physical activity together, and to present and interpret clinical research findings for diverse audiences.
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resource project Media and Technology
Serial Passage: AIDS, Race, and Culture is a multi-part documentary series. The Long-term goals are: 1) to produce a documentary series exploring the specific and devastating impact of H.I.V./AIDS upon Africans and African-Americans; and 2) to create a heightened understanding of the need for H.I.V. prevention among the high-risk group of young, inner-city African-Americans who've so far proved unresponsive to available public health information. Specific Aims: 1) To deconstruct the racial stigma of AIDS, and scientifically confront the conspiracy theories which are firmly linked to the disease in black America, and in Africa; and 2) to work with an inner-city high school science class, actively involving them in the making of the series. Research Design and Methods: 1) To document on film the process of scientific inquiry which led two prominent researchers to their theory on the origin of AIDS; 2) To document on film the social impact of H.I.V/AIDS upon specific African countries, including Uganda and South Africa, and upon African-American communities in the United States; 3) To periodically screen footage of the documentary for the high school class and conduct videotaped discussions between the students and the scientists throughout one academic year; and 4) To give the students a videotaped questionnaire at the beginning and end of the year designed to measure how much they learn about AIDS and its impact upon their particular community.
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TEAM MEMBERS: Claudia Pryor David Guilbault