Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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Jean Hiebert LarsonChandra LewisCorynn Del Core
The Lemelson Center for the Study of Invention and Innovation (Lemelson) at the National Museum of American History (NMAH) contracted RK&A to conduct a front-end evaluation of Game Changers, a new exhibition that will highlight stories of invention and innovation related to sports. The goals of the study were to identify visitors’ associations with sports and invention and explore their reactions to preliminary exhibition concepts and titles.
How did we approach this study?
RK&A conducted 40 in-depth interviews with walk-in visitors to NMAH. As much as possible, RK&A recruited