To better understand how audiences in public spaces, in this case those in a museum setting, relate to and make sense of the phrases “Big Data” and “Data Visualizations”, this study investigated visitors understanding of these terms. This formative study used intercepts; approaching adult visitors and inviting them to participate in a very brief interview. If the person agreed, they were asked additional questions. The first question asked about awareness of the phrase, “Big Data” or for a very small comparison group, “Data Visualization.” Visitors were then asked “How would you explain “Big