With major funding from the National Science Foundation, the Museum Film Network and NOVA/WGBH in conjunction with MacGillivray Freeman Films have produced an IMAX/ OMNIMAX film called Stormchasers. Stormchasers follows scientists as they investigate the dramatic weather effects of monsoons, hurricanes, and tornadoes. A quasi-experimental pre-test/post-test nonequivalent comparison group design was used with middle school students to evaluate the film and ancillary schoolroom activities. Intact school classes were assigned to one of two treatments: viewing the film only (FILM) and viewing
With major funding from the National Science Foundation, the Museum Film Network and NOVA/WGBH in conjunction with MacGillivray Freeman Films have produced an IMAX/ OMNIMAX film called Stormchasers. Stormchasers follows scientists as they investigate the dramatic weather effects of monsoons, hurricanes, and tornadoes. A quasi-experimental separate-sample pretest/posttest design was used to evaluate the film in its natural theater setting, focusing on the following major outcomes with adult audiences:
• To what extent did the program appeal to adult viewers? • To what extent did the
In this paper, evaluator Randi Korn presents findings from a front-end evaluation for a traveling exhibition about severe weather, developed through a collaboration among the Smithsonian Institution Traveling Exhibition Service, National Museum of Natural History, St. Louis Science Center, and National Severe Storms Laboratory, National Oceanic and Atmospheric Administration. This article presents findings from the part of the evaluation that focused on differences between visitors to natural history museums and science centers, regarding demographic and group composition data as well as
This paper describes the evaluation questions that drove two front-end studies conducted by Randi Korn & Associates (RKA) that were not in art museums. This paper also addresses of exhibition development with significant implications for front-end evaluation in the context of the studies. Then, the discussion returns to exhibition development and evaluation in art museums. Following this more abstract examination of the topic is a discussion of two front-end studies conducted by RKA at the Detroit Institute of Arts in 1996, looking at how the process worked there and what benefit the staff
In this paper, Janet Kamien, former director of exhibits at the Field Museum and principal developer on the "Life Over Time" exhibit, Eric Gyllenhaal, primary developer for the exhibit, and Jeff Hayward, director of People, Places & Design Research and visitor researcher and evaluation advisor for the exhibit, present reflections on the process of creating "Life Over Time" and exhibits in general. These reflections include "Voices of Doom" or predictions of disaster that swirl in the heads of designers and developers as they build exhibits.
In this paper, Pedro J. E. Casaleiro of the University of Leicester (UK), Department of Museum Studies, discusses methodology and findings from a comparative analysis of audiences for "The Return of the Living Dinosaurs" exhibition in four separate locations: London, Paris, Spain, and Portugal. The exhibit consisted of robotic dinosaurs (animatronic models).
In this article, Annette Noschka-Roos discusses a study of a computer-supported information system (CIS) touch-screen interactive in the "New Energy Techniques" gallery at the Deutsches Museum. The objective of the study was to gather systematic data on how the medium is used by visitors. Noschka-Roos provides key findings from the study.
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Annette Noschka-RoosVisitor Studies Association
Field Museum of Natural History requests a $1,467,422 grant from the National Science Foundation in partial support of final planning and implementation of our LIFE OVER TIME exhibit and associated interpretive programs. This 21,000 square foot, permanent exhibit will provide our 1.4 million annual visitors with an understanding of basic evolutionary principles and an overview of the history of life from its origins through present. The exhibit will capitalize on Field Museum's extensive paleontological and biological collections. Developed in collaboration with the Museum's scientific staff, the exhibit development team and many outside consultants, the exhibit will attempt to address complex scientific issues in an informal learning environment. With a projected cost of $5,775,000. LIFE OVER TIME will open in 1994.
The Milwaukee Public Museum will develop two test stations: A Wetland/Wood Station and a Mobile Testing Station that will be used to evaluation how hands-on activities that incorporate scientific tools and methods can be applied to supplement the educational experience of traditional natural history museum dioramas. As a result of the MPM's work, visitors will become engaged in a "field experience" by means of techniques to encourage observing, recording of data, and hypothesizing using tools that a scientists might use to study the natural environment such as a hand lens, radio telemetry receiver, scales, rulers, and/or calipers. Visitors will also have the opportunity to investigate further in the "lab". Here visitors will use such tools as a computer, microscope, measuring grid, and they will be encouraged to experiment, infer, predict, and classify. The intent is to have the visitor discover how scientific information is used to support decisions in every day life. The development of these stations will be accompanied by considerable formative and summative evaluation studies. The results will be disseminated in order that other natural history museums with dioramas may replicate these ideas in order that visitors might move beyond the primary "animal identification" phase in their examination and enjoyment of dioramas.
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TEAM MEMBERS:
William HackbarthW. Carl TaylorJames KellyAllen YoungMary Korenic
The Utah Museum of Natural History at the University of Utah will use this planning grant to plan an exhibit called "Canyon Through Time; Reverse Archaeology in the Grand Gulch Region." They will use the knowledge and viewpoint of the several living cultures concerned in telling this story looking at the past, the present, and the future. Breaking from the tradition of presenting only the archaeologist's "voice" in an exhibit, they will have different "voices." Their goal is to give both the local Native Americans and scientists the opportunity to tell the story as they see it. The planning grant will give them the opportunity to bring together individuals representing this diversity of viewpoint to establish the script of the exhibit. The project has the potential for serving as a model for others developing exhibits and projects on archaeological and anthropological themes where it is valuable to bring together this diversity of perspectives.
The Calvert Marine Museum will develop an exhibit and complementary programming interpreting the Miocene Age marine life. Treasure from the Cliffs: Exploring Marine Fossils will use the world famous fossils of Calvert Cliffs as the basis for the exhibit. It is their intention to convey a strong sense of the personal process of discovery and the creative component of scientific inquiry to the exhibit visitors. In their words, "The overriding purpose of Treasure from the Cliffs is to model a new paradigm for natural history exhibits: to take a humanistic and holistic approach that recognizes the centrality of imagination to the scientific enterprise, and that engages curiosity and creativity -- as well as intellect -- in the process of science learning." Upon entering the exhibit, a visitor's interest will be peeked by seeing the large, dramatically lit, fossil Great White Shark Tooth. Visitors will get involved in the wonder and process of science at the beginning of the exhibit in the Paleontology Office/Lab and Fossil Identification area. They will then move on to see a replicated section of the Calvert Cliffs and cases illustrating how fossil deposits form. Two recreated Miocene dioramas one of which will include a full-size skeletal reconstruction of the giant fossil Great White Shark come next. Visitors will then be able to investigate on their own in a reading station and a video and demonstration theater. Visitors will exit the exhibit after a section that shows how the modern Chesapeake Bay was formed. This leads them seamlessly into the museum's next exhibit hall Estuary Patuxent: A River and its Life. The museum will develop a series of complementary programs in association with this exhibit to reach a wider audience that will include formal educators among others. They will organize a speakers service, develop a fossil field guide, and produce a video about the Great White Shark.
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TEAM MEMBERS:
Michael GottfriedS. Curtis BowmanM. Lynne Warren
The Great Lakes Museum of Science, Environment, and Technology will develop a 10,000 sq. ft. exhibit focusing on The Great Lakes Environment. Addressing the core mission of the museum, the exhibit will promote understanding about "the interdependence of scientific, environmental, and technological activities in the Great Lakes Region." The exhibit will focus on the Great Lakes as an ecosystem. By means of interactive activities, visitors will learn how this ecosystem was formed, the web of life it supports, the stresses it receives, and the efforts to restore its health. The Great Lakes Museum is a new 165,000 sq. ft. facility located in downtown Cleveland on the Lake Erie Shore and is scheduled to open in 1996. The exhibit area will cover 50,000 sq. ft. and will be fully accessible. An entire floor will be dedicated to the Great Lakes Environment. Complementary educational programs will consist of the following: take home activity guides to encourage the discovery and exploration of ecosystems in backyards or neighborhoods, pre and post visit activities for school groups, and teacher enhancement activities. Museum staff are participating in the planning process for the Urban Systemic Initiative of Cleveland and activiites and content of exhibits will be developed to complement the curriculum. The museum will develop a menu of activities and databases for electronic networking with homes and schools. They will have video conferencing capabilities to connect the museum with classrooms.
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TEAM MEMBERS:
Richard CoyneTimothy LargePauline Fong