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resource evaluation Media and Technology
With major funding from the National Science Foundation, the Museum Film Network and NOVA/WGBH in conjunction with MacGillivray Freeman Films have produced an IMAX/ OMNIMAX film called Stormchasers. Stormchasers follows scientists as they investigate the dramatic weather effects of monsoons, hurricanes, and tornadoes. A quasi-experimental pre-test/post-test nonequivalent comparison group design was used with middle school students to evaluate the film and ancillary schoolroom activities. Intact school classes were assigned to one of two treatments: viewing the film only (FILM) and viewing
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
With major funding from the National Science Foundation, the Museum Film Network and NOVA/WGBH in conjunction with MacGillivray Freeman Films have produced an IMAX/ OMNIMAX film called Stormchasers. Stormchasers follows scientists as they investigate the dramatic weather effects of monsoons, hurricanes, and tornadoes. A quasi-experimental separate-sample pretest/posttest design was used to evaluate the film in its natural theater setting, focusing on the following major outcomes with adult audiences: • To what extent did the program appeal to adult viewers? • To what extent did the
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TEAM MEMBERS: Barbara Flagg
resource research Media and Technology
In this article, Annette Noschka-Roos discusses a study of a computer-supported information system (CIS) touch-screen interactive in the "New Energy Techniques" gallery at the Deutsches Museum. The objective of the study was to gather systematic data on how the medium is used by visitors. Noschka-Roos provides key findings from the study.
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TEAM MEMBERS: Annette Noschka-Roos Visitor Studies Association
resource project Media and Technology
The videodisc-based exhibit, the Powers of Ten in Time, will allow museum visitors to explore the unseen world of natural change - events that occur too quickly or too slowly to be perceived. Through the use of a touch screen and interactive software, users will be able to, in effect, speed up or slow down timeto witness changes that lie outside of the limits of human time perception. Visitors will see scenes such as a forest recovering after a fire, a wall of earth crumbling from erosion, tides coming in and out, the intricate motions of complex machinery and molecules colliding and reacting to produce fire. The videodiscs will contain more than 100 short video segments depicting a wide range of phenomena. We will use time-lapse footage, slow-motion clips and animations to show changes occurring over time periods form 300,000,000 to femtoseconds. Not only will museum visitors be able to watch these video segments at their own pace and in order they choose, they will also be able to learn more about such phenomena through on- screen textual and graphical explanations. The goal of the project is to engage museum visitors with captivating photographic segments, explain the phenomena shown with supplemental text and graphics, and stimulate them to look at the world in a new way - not just with their eyes, but with their minds and imaginations.
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TEAM MEMBERS: Robert Hone
resource project Media and Technology
The Science Museum of Minnesota is developing, producing, and distributing a project on the geography of some of the most dynamic regions of the world. This is a joint venture between the Science Museum of Minnesota and the Fort Worth Museum of Science and History with additional support from the St. Louis Science Center. The core element of the project is a 40-minute Imax film the examines seven geographically diverse locations on earth: Madagascar Iguazu Falls The Amazon Greenland The Okavango Delta The Namib Desert The Tibetan Plateau Supporting material for the film will include: o Teacher Guide - 36 to 40 pages of hands-on science activities o Family Guide - to help parents share science and geography with children through simple, at-home activities; geography o Geography Museum Trunk - a steamer trunk filled with artifacts, specimens, activities, and resource materials available for rental to school, museums, and other groups o Greatest Places On-Line - A World Wide Web site with activities for youth and adults to explore the interrelationships of earth, air, water, and life in their local region and a "living atlas" as a forum for comparing and sharing observations with others around the world. o Summer Educator Institutes - where formal and informal educators will receive intensive training in utilizing all aspects of the project with multiple audiences. o Accessibility Guide - which outlines programs and options to provide no- or low-cost viewing for underrepresented audiences. The project will be guided by Geography for Life: The National Geography Standards and Expectations of Excellence: Curriculum Standards for Social Science. Dr. Mel Marcus, Professor of Geography at Arizona State University, will have primary responsibility for content. He will work closely with an advisory group of geographers, ecologists, and formal and informal educators. The PI and Executive Producer of the film will be Mike Day, Director and Executi ve Producer of the Science Museum of Minnesota Omnitheater and Executive Producer of seven previous Imax films.
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TEAM MEMBERS: Mike Day Natalie Rusk Charlie Waters Melvin Marcus Barbara Flagg
resource project Media and Technology
The program producers at the World Media Foundation seek $550,000 over three years to produce and present to listeners vital stories about scientific inquiry and technological developments related to environmental change. These presentations, entitled Living on Earth, are broadcast weekly on more that 240 National Public Radio member stations in the United States. The producer intends to develop the program into a one-hour format from the current 30 minute broadcast. Audience participation will be encouraged through call-in question and answer sessions about science and ecology.
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TEAM MEMBERS: Stephen Curwood
resource project Media and Technology
Byrd & Block Communication, Inc. is continuing production and distribution of the widely broadcast two-minute radio spots which focus primarily on astronomy, earth science, or environmental science. Some programs also contain information about other sciences such as marine biology or chemistry. The series is carried on 519 affiliate stations in 627 carriage locations in the United States and can be heard in all 50 states. Of these stations, 315 are public radio stations and 204 are commercial stations. It also is broadcast by the Armed Forces Radio network and by the Voice of America. The current grant will enable the producers to enhance the series by: - Adding programs for weekend broadcast, thereby increasing the number of programs produced each year from 260 to 365. - Making a concerted effort to add more stations, particular commercial stations, that carry the series. - Working with Kalmbach Publishing, fulfilling listener requests for free copies of science magazines. - Producing and distributing classroom materials in collaboration with the Astronomical Society of the Pacific - Conducting a second and third annual "Earth & Sky Young Producers Contest." - Expanding "Earth & Sky's" on-line presence on the Internet. The writer/producer/host will continue to be Deborah Byrd and Joel Block, VP of Byrd & Block Communications, Inc., will continue as studio producer and co-host. The principal content consultant for astronomy is Derek Wills, a McDonald Observatory astronomer, and the primary earth content consultant is Cliff Frolich, a research scientist at the University of Texas Institute for Geophysics.
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TEAM MEMBERS: Deborah Byrd Barbara Flagg
resource project Media and Technology
The daily radio series EARTH AND SKY began airing nationally on September 30, 1991. It consists of 2-minute programs about Earth science and astronomy. Produced in association with the American Geophysical Union, it is designed for people of all ages. Its aim is to make science accessible and interesting to millions whose common bond is that they happen to be listening to the radio. On February 1, 1992, the series was airing on 63 commercial and public radio stations, which had paid for it, and the number of stations was growing. Producers and hosts Deborah Byrd and Joel Block were responsible for 5,000 daily programs in the award- winning STAR DATE radio series. Partial support is requested for the production, distribution and promotion of 780 programs in the EARTH AND SKY series. The goal for the grant period is to acquire a large listening audience via heavy promotion. After three years, EARTH AND SKY will be self-supporting on 371 stations, more stations than for any previous series of this king.
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TEAM MEMBERS: Deborah Byrd Barbara Flagg
resource project Media and Technology
The Cincinnati Museum of Natural history, working with MacGillivray Freeman Films, will conduct developmental work on an OMNIMAX/IMAX film about caves. This pilot phase will include: (1) Development of a treatment for the film that takes advantage of the qualities of the IMAX medium; maintains the high quality science which is in the preliminary draft treatment; and adds the storyline, adventure, and interest factors needed to attract and hold an audience. (2) Conduct trial filming in a cave to test the feasibility of working in this "hostile" environment. No post production will be completed on this short footage at this stage of the project. However, the film will demonstrate the ability to film with the bulky IMAX equipment well into a cave, to produce moving camera shots if they may be part of the film, and to get sufficient lighting into the cave to shoot high quality film.
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TEAM MEMBERS: Kit Anderson Jacqueline Belwood Barbara Flagg
resource project Media and Technology
The Cincinnati Museum of Natural History and Science (CMNHS) is producing a large format film on caves. The film will be a multidisciplinary introduction to the little-understood world of caves and cave science. Caves will introduce viewers to the alien beauty and wonder of caves and the scientists and explorers who study them. It will explore the formation of caves and speleothems, the highly adapted life-forms found in caves and the varied use of caves by people, past and present. A comprehensive educational package of ancillary materials will be available to schools and to the general audience. The PI for the project will be Kit Anderson, Director of Film Projects for CMNHS. The principal science content specialist will be Jacqueline Janine Belwood, a researcher in vertebrate zoology at CMNHS. She will work closely with an advisory committee of eighteen experts in caves, in the various science disciplines relevant to the cave environment, and in large format films. She also will have access to the expertise found among the staff of the CMNHS. The film will be produced by MacGillivray Freeman Films, the company that produced the large format film, "To Fly".
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TEAM MEMBERS: Kit Anderson Jacqueline Belwood Barbara Flagg
resource project Media and Technology
Scholastic Productions is producing thirteen additional episodes for the third season of the fully animated, half-hour television series, "The Magic School Bus." The series, which is targeted at 6-9 year olds, is designed to motivate children's interest in science, to introduce science concepts and ideas, and to inspire positive attitudes towards science and education in students and teachers. The series is unique to science educational television because it breaks the science gender barrier, showcases both education and science, and, through the use of animation which enables the series to transport children to places they literally could not go, presents content in a unique way. Season III topics include: spiders, the Arctic, light, color, the moon, structures, and sound. Outreach activities will include and expand upon those offered for Seasons I and II. During Season III, special emphasis will be placed on reaching families. The project also will use America On-line to promote the series and to communicate the value in and the methods for encouraging children's interest in science. The same basic administrative, content, and production staff will continue with the project. Management and editorial control will be the responsibility of Jane Startz, Executive Vice President of Scholastic Productions. Cheryl Gotthelf, Executive Director of Special Projects for Scholastic Productions will oversee series distribution and utilization, print, research, public relations, promotion, and community and museum outreach. Science content will continue to be supervised by Michael Templeton with the assistance of an Associate Science Content Director, Fran Nankin. Kristin Martin will remain in charge of series production.
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TEAM MEMBERS: Cheryl Gotthelf Jane Startz
resource project Media and Technology
KCTS Television is producing 20 new programs for the third season of "Bill Nye the Science Guy." The series, which has received an enthusiastic public response, will continue to be on PBS stations during the week and syndicated to commercial stations on weekends. The twenty topics for Season range from earth science, to physical science, to life science, to technology and include programs on such diverse subjects as spiders, time, life cycles, inventions, flowers, architecture, computers, probability, invertebrates, and forensics. Outreach activities for the third season are designed an emphasis on reaching out to new audiences, especially girls and children of color. The Season III outreach components consist of: o "The Big News of Science" - a newsletter distributed through youth serving organizations as well as being mailed directly to viewers at home o An at-home science kit - an easy to use kit that enables children and their families to perform science experiments together at home. Two-thirds of the kits to be distributed directly to youth and one-third will be distributed to children participating in afterschool and community programs. o Teacher's Kit - to be distributed to fourth grade teachers nationwide. o Special appearances - As Bill Nye's schedule permits, he will present a live, traveling science demonstration show in selected urban communities. The programs will be based at science museums, community centers, or similar venues and will include an explanation about the science content of the series, and demonstrations of science experiments where children are invited to participate. o A PBS station outreach kit - This material will provide PBS outreach and education staff with programs, tips for developing local science outreach projects, and a list of informal science resources. The staffing for Season III will remain basically the same as it has been for Seasons I and II. Bill Nye will remain as Chief Writer and Host, Elizabeth Brock will continue as Executive Producer, and James McKenna and Erren Gottlieb will remain the series producers.
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TEAM MEMBERS: Elizabeth Brock James McKenna Erren Gottlieb William Nye