"Knowledge and information are essential for people to respond successfully to the opportunities and challenges of social, economic and technological changes (...). But to be useful, knowledge and information must be effectively communicated to people", says the Food and Agricultural Organization. India is home to a number of ICT-enabled development initiatives, and we will look at one of them to learn how an effective communication strategy is used.
Goodman Research Group, Inc. (GRG) conducted summative evaluation of Origins of the Universe, the 4-part NOVA miniseries. The Origins series chronicled the history of the earth's formation, how the universe evolved to permit the emergence of life on earth, the likelihood that there is life beyond earth, and the tools and techniques scientists use to study the universe. In June 2007, Thomas Levenson, MIT professor and Executive Producer of the series, won the inaugural Walter P. Kistler Science Documentary Film Award for his work on Origins. An extensive outreach campaign accompanied the series
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TEAM MEMBERS:
Jennifer BeckJennie MurackUnicorn Projects, Inc.Irene F Goodman
The Mashantucket Pequot Museum and Research Center will implement a three-year, research-based community program entitled "Archeology Pathways for Native Learners." This comprehensive program consists of four components or pathways that are designed to increase participation of Native Americans in science. Pathway #1 invites students and teachers from New Haven Public Schools to participate in archaeology field research, which expands to include youth throughout the northeastern US. Students will be involved with site excavation, documentation and analysis of findings in an archaeology laboratory, working with scientists to interpret findings, and communicating the results of research to their peers and through the project Web site. Concurrently, in the first year of the project, Pathway #2 will focus on the expansion of museum programs for youth and community members in addition to the creation of related professional development programs for educators. Pathway #3 calls for replication of the research model at Navajo sites in New Mexico and Arizona during year three, while Pathway #4 emphasizes leadership training workshops for Native Americans from over 50 tribal communities. Workshops will focus on the creation of research-based youth programs in native communities across the country, using a train-the-trainer model to disseminate the model. It is anticipated that this project will reach more than 60,000 youth and community members, in addition to over 450,000 individuals via the Archeology Pathways website.
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TEAM MEMBERS:
Kevin McBrideMarc BlosverenElizabeth TheobaldGeoffrey BrownTrudie Lamb-Richmond
This planning project seeks to study new ways to tap into family vacation agendas as opportunities for increased learning. It will assess and prototype a variety of program development activities related to outdoor and indoor experiences for families on vacation to the Grand Strand coastal region of South Carolina, and potentially to other such vacation spots around the country. Such experiences are intended to facilitate family learning about coastal ecosystems. The planning work is a collaborative effort among professionals in university and museum organizations along with the Myrtle Beach Area Convention and Visitors Bureau.
Native Waters is a comprehensive four-year tribal science education program focused on water. Working closely with leaders from 28 Missouri River Basin Tribes, the project will explore the Missouri River Flood Basin from a scientific and cultural standpoint. Partners are The Watercourse and International Project WET (Water Education for Teachers). Activities include Leadership Institutes for community educators and Native Waters Future Leaders Camps for secondary school and college students. Products to be developed include an interactive traveling exhibit, which will focus on the Missouri River watershed and the physical properties of water, as well as its uses from a cultural and scientific standpoint. The exhibit will travel to cultural centers, tribal colleges and school libraries throughout the ten Missouri River Basin states. A 250-page Native Water's Educators Guide will be disseminated nationally and impact over 500,000 individuals, both youth and adults. Finally, a 16-page student activity book and a Native Waters film will be produced to introduce youth and community members to water resource issues. The training materials will be used in cultural centers, museums, area water councils and schools.
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TEAM MEMBERS:
Bonnie Sachatello-SawyerDennis Nelson
WGBH Educational Foundation is requesting funds to produce 20 new shows and new outreach and Web activities for "ZOOM," which will be renamed "Hot Seat." "Hot Seat" is a daily half-hour PBS television series targeted to kids ages 8 to 11. Uniquely by and for kids, the program gives its viewers a chance to explore, to experiment and to share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The intended impacts are to: (1) establish a project that uniquely integrates television, the Web and outreach as a model for how media can teach science and math; (2) engage kids and teach them science and math content and process skills; (3) provide curriculum and professional development to organizational partners. Innovation includes developing three new content areas for the series -- Invention, Space Science and Earth Science -- and evolving the project design by incorporating new production techniques that enhance the "reality factor" of the science programming. Outreach for the project will include printed materials for kids, families and educators. A new collaborative partnership is being developed with the American Library Association to help distribute the new afterschool curricula to librarians across the country. "Hot Seat" will support the existing network of "ZOOM" outreach partners and convert the museum "ZOOMzones" to "Hot Seat Spots." "ZOOM" currently is carried by 269 public broadcasting stations and is viewed by 4 million children each week.
The Land Information Access Association seeks funds to support planning activities related to "Listening to the River," a project that will ultimately result in a new model for engaging teens and adults in environmental activities that can be transferred to other community groups and institutions. This long-term project focuses on an environmentally and regionally meaningful topic (i.e. watersheds), brings together teens and adults in scientific discovery, transforms these explorations into radio segments and creates a children's museum exhibit. Planning grant activities include: (1) a program summit to build new partnerships with informal-learning organizations and reinforce existing community networks; (2) assessment of the potential for a scalable, model project; and (3) focus and refinement of program goals and objectives.
National Geographic Television is producing a large-format, 3D film, "Sea Monsters," about prehistoric marine reptiles. The project will also include formative and summative evaluations, educational materials for home, after-school and classroom use, professional development for educators, an interactive website and innovative outreach to underserved youth. The film will present the current scientific understanding of Mesozoic marine ecosystems and the biology and behavior of prehistoric marine reptiles. The storyline of the films sets paleontological discovery into historical context, and reveals much about the scientific method and process of inquiry. Innovative intercutting between live-action paleontology sequences and photo realistic 3D animation of the reptiles will bring the fossils to life and allow audiences to make connections between the remains that are uncovered and the reptiles' activities, all of which are driven by concrete evidence in the fossil record. Sea Monsters will have a strategic impact on the field of informal science education by using groundbreaking computer-generated imagery technologies, and by demonstrating that a strong, dramatic storyline is a powerful and effective method for communicating scientific concepts. Standards-based lesson plans for the classroom and informal activity guides for families will augment the impact of the film. National Geographic has teamed with leading scientific experts and formal and informal education specialists to inform and advise the project. Multimedia Research and Knight-Williams Research Communication, respectively, will conduct formative and summative research.
Independent Broadcasting Associates, Inc., is producing a series of twelve radio features for National Public newsmagazines about the Ganges river basin in South Asia. The purpose of this series is to examine the relationships between science and culture as they converge and diverge over issues concerning the Ganga: through (a) examination of the ecology of the river in two key areas; and (b) study of the relationships between scientific and religious attitudes applied to the environmental issues raised in both reaches of the river. The radio series is complemented by a Web site and extensive educational outreach through 11 state Geographic Alliances, an AP Environmental Science module and a pilot Virtual River program developed and tested in collaboration with the Museum of Science in Boston.
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TEAM MEMBERS:
Julian Crandall HollickKelly AlleyVinod TareRK SinhaGraham Chapman
The large format film unit at NOVA/WGBH Boston, in association with the Liberty Science Center, is producing a 40-minute large format film about the science of volcanology. Volcano: Lost City of Pompeii will tell the story of a diverse group of scientists working together, each in his or her specific field, to understand better how Vesuvius can reasonably be expected to behave - today and in the years to come. Following the scientific teams, the film will impart a basic understanding of magma flow and plate tectonics, the geological building blocks out of which volcanoes emerge. The film will blend geology with archaeology to tell an ongoing detective story - a present-day scientific investigation that integrates state of the art techniques and technology with ancient evidence derived from buildings, victims' remains, and vivid eyewitness accounts that go back nearly 2,000 years to the eruption of Vesuvius in 79 A.D. The range of scientific disciplines involved in the film includes: geochemistry, geology, geophysics, remote sensing, plate tectonics, seismology, archaeology, and volcanology. The film will be available with both captioning for the hearing impaired and visual description for visually impaired members of the audience. The film will be supported by an extensive educational outreach plan that includes: Pompeii Earth Science Exploration, a program targeting underserved and disadvantaged youth at 100 Boys & Girls Clubs nationwide; Pompeii Museum Toolkit, a blueprint enabling museums to integrate existing exhibitry with use of the film and including models for outreach initiatives built around the film; Pompeii Activity Guide, an activity guide for us with upper elementary and middle school youth in both informal and form science education settings, and; Pompeii Idea Handbook, a booklet for museums that shares successful outreach programs implemented by museums showing the film during the first year. Paula Apsell, Executive Producer of N OVA and Director of the WGBH Science Unit, will be the PI. The Co-Executive Producer will be Susanne Simpson who previously produced such large format films as Storm Chasers and To the Limit. The Key Scientific Advisor will be Richard Fisher of the University of California, Santa Barbara. Others on the advisory committee include Lucia Civetta, Director of Osservatorio Vesuvio; Diane Favro, Assoc. Prof. in the School of Arts and Architecture at UCLA; Grant Heiken, President of the Earth and Environmental Science Division of Los Alamos National Laboratory and President of the International Society of volcanology; Dan Miller, Chief of the U.S. Geological Survey's Disaster Assistance Program; Haraldur Sigurdsson, Professor in the Graduate School of Oceanography at the University of Rhode Island; and Barbara Tewksbury, Professor of Geology at Hamilton College and past president of the National Association of Geoscience Teachers. Emyln Koster, President and CEO of the Liberty Science Center, will act as key education advisor.
Oregon State University will expand its successful Master Science Educators program and create a national model for the delivery of natural science education to elementary and middle school youth. Master Science Educators are volunteers who undergo a rigorous 30-hour training and commit to 50 hours of service to a community site, such as a community center, housing project or school. Volunteers work in teams of two so that each site receives 100 hours of service devoted to the research and development of a natural science project. Volunteers and on-site and off-site scientists who act as virtual volunteers, guide youth ages K-8, in the design, development and evaluation of their project. Wildlife habitat projects provide a means for participants to learn inquiry and are tailored to address local science standards. A trainer's guide, a volunteer handbook, a guide for community sites and promotional and training videos will be produced, as well as a web-based science course. It is anticipated that 240 volunteers will be trained to work with over 12,000 youth during the course of the project. Dissemination will occur through the 4-H Extension service, impacting both urban and rural populations.
Unicorn Projects, Inc. is producing and distributing a project on the origins of life and its connections to the origin of the universe. The project will present the challenges facing scientists working to unlock universal mysteries and the often painstaking but ultimately rewarding process of the scientific endeavor. It will be designed to reach the lay audience by linking what seem to be abstract and complicated ideas -- like how the universe was born, or how stars evolve -- to issues at the heart of everyday life raised by such simple questions as "Where did we come from?" The components of the project will include: * Four, one-hour television programs for prime time broadcast * An informal science outreach component targeted to middle school-age children and families * Activity kits and training guides adaptable for both informal and formal education * A World Wide WEB site The Co-Executive Producers for the series will be Thomas Levenson and Larry Klein. Levenson has been on the staff of NOVA at WGBH and was producer for the NOVA program on Einstein. Klein has been the producer for numerous science films including "Matters of Life and Death" in the Science Odyssey series. The co-producer for the series and science editor for the project will be Alan Dressler, an astronomer and cosmologist whose principal area of research is the formation and evolution of galaxies. Advisors to the series include: Colleen Cavanaugh, Professor of Organismic and Evolutionary Biology at Harvard University; George V. Coyne, Director of the Vatican Observatory; Douglas Erwin, Research Paleobiologist and Curator at the National Museum of Natural History; Sandra Faber, Professor of Astronomy and University Professor at the UCO/Lick Observatory, UC, Santa Cruz; John P. Grotzinger, Professor at Massachusetts Institute of Technology; Matt Mountain, Director of the Gemini 8M Telescopes project; and Ethan J. Schreier, Astronomer and Associate Director for Operations at the Space Telescope Science Institute. Outreach material will be developed by staff at the Pacific Science Center and implementation will be handled by the AAAS.
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TEAM MEMBERS:
Thomas LevensonLarry KleinBarbara Flagg