This evaluation examines visitor engagement at the “Science On a Sphere” (SOS) exhibit at Pacific Science Center, Seattle, WA. Evaluators varied characteristics of the data presentation—such as topic presented, presence of a question prompt, and image rotation—and measured the resulting visitor engagement for each of the different treatments. Furthermore, the evaluation examined visitors’ interest in the SOS exhibit, as well as the extent to which visitors connect the exhibit to surrounding exhibits. This study examines different treatments to the SOS exhibit to determine the presentation
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TEAM MEMBERS:
University of Washington | Pacific Science CenterDylan HighDanielle AcheampongEllie KleinwortTravis Windleharth
The San Diego Natural History Museum (theNAT) contracted RK&A to conduct summative evaluation of Coast to Cactus in Southern California, a new exhibition that focuses on the biodiversity of southern California. The goals of the evaluation were to: (1) identify how visitors are using the exhibition space; (2) understand how visitors use and what meaning they create from seven new types of spaces/components; (3) explore what meaning visitors make from their exhibition experience overall, and particularly to what extent visitors’ meaning making aligns with the intended outcomes; and (4) explore
STAR_Net brings inquiry-based STEM1 learning experiences to public libraries through two traveling exhibits, associated programming for library patrons, and a virtual community of practice for library staff and others who are interested in bringing STEM programming to libraries. In 2010, the National Science Foundation (NSF) awarded a three-year grant to the Space Science Institute’s (SSI) National Center for Interactive Learning (NCIL) and its partners—the American Library Association (ALA), the Lunar and Planetary Institute (LPI), and the National Girls Collaborative Project (NGCP)—to
This study, completed by Serrell and Associates in June of 2012, was the first phase in an overall visitor research program at the Natural History Museum of Utah completed. NHMU opened its new facility in November 2011, a spectacular integration of a LEED- certified building anchoring the museum’s significant collections and research programs, and a series of exhibitions designed to illuminate the natural world through the lens of Utah’s human and natural history. The Museum has a total of 51,270 square feet of public interpretive space. With the purpose of setting “clear eyes to the future,”
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveBarbara Becker
This tracking and timing study was carried out by Serrell and Associates in April of 2013 as a second phase of the Museum's visitor research program for its new facility and exhibition experiences (see Whole-Museum Stay-Time Study of April 2012 for the first phase of this work). The Natural History Museum of Utah (NHMU) at the Rio Tinto Center opened in November 2011, with a total of 51,270 square feet of public interpretive space. In 2012, NHMU began a multiphase evaluation process to help staff members understand the experiences that visitors have during their visits to the new building. The
The third and final study, completed by Serrell and Associates in April 2014 in a program of visitor research at the Natural History Museum of Utah. The Natural History Museum of Utah (NHMU) opened in November 2011, with a total of 51,270 square feet of public interpretive space. In 2012, NHMU began a multiphase evaluation process to help museum staff understand the experiences visitors have during their visits to the new building. The overall purpose of the research is to assess the degree to which the museum is meeting visitor needs and is having the desired impacts, so that future decisions
An evaluation of the Natural History Museum of Utah'(NHMU) "Trailhead to Utah" digital guide carried out by Frankly Green & Webb in March of 2014. The "Trailhead" is a digital ecosystem at the Natural History Museum of Utah consisting of touchscreen kiosks, a mobile guide, and a web portal for post-visit exploration. Since launching, the Trailhead to Utah system has suffered from low usage. NHMU wanted to understand why the service (in particular its mobile/smartphone element) was underused, and how it could be changed to offer a better visitor experience. In scoping the project, one key
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveLindsey GreenPaul Tourle
A report on a visitor study about three digital "talk-back stations" located in exhibitions at the Natural History Museum of Utah (NMHU). In multiple locations in the Museum, non-digital visitor participation/visitor content contribution opportunities are offered with great success using sticky notes and guest-book formatted writing opportunities. However, it quickly became apparent that the Canyon Kiosks, Life Talkback and Land Talkback experiences were not meeting their original objectives. The aim of this research was to identify the issues impacting their success and subsequently develop
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveLindsey GreenAlyson Webb
The IRIS Education and Public Outreach program draws upon the seismological expertise of Consortium members and combines it with the staff expertise to create products and activities that advance awareness and understanding of seismology and geophysics while inspiring careers in Earth science. These products and activities are designed to impact 6th grade students to adults in diverse settings: self-directed exploration over the Web, interactive museum exhibits, major public lectures, and in-depth exploration of the Earth’s interior in formal classrooms. Each year, a select group of undergraduates spends the summer conducting research under the expert guidance of Consortium members and affiliates. Other highlights include the widely distributed Teachable Moment slide sets for use in college and school classrooms within a day of major earthquakes, new animations and videos, new content for the Active Earth Monitor, and expanded use of social media.
Rockman et al (REA), in partnership with Marti Louw and the University of Pittsburgh Center for Learning in Out-of-School Environments (UPCLOSE), conducted a summative evaluation in Fall 2012-Spring 2013 of a temporary museum exhibition at the Carnegie Museum of Natural History (CMNH) in Pittsburgh, PA called, Stories in the Rock. The exhibition highlighted CMNH researchers’ documentation of ancient petroglyph sites in Saudi Arabia using GigaPan technology to capture high-resolution, zoomable images of the rock art. The exhibition centers around an activity called the Explorable Image, a
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TEAM MEMBERS:
University of Pittsburgh Center for Learning in Out-of-School EnvironmentsCamellia Sanford-Dolly
The Adirondack Museum at Blue Mountain Lake, New York will develop Mining in the Adirondacks, a multi-faceted project that will include a 29,000 square foot permanent exhibit, an interactive web site module, curriculum development, and public programming. The exhibition will feature approximately 300 objects from the Adirondack Museum collection, including a tuyere plate, miners’ safety gear, picks and drills, historic photographs, an ore cart, maps, iron pigs, garnet jewelry, household items and audio recordings. A mining tunnel, open pit and mine village landscape will be incorporated to provide an immersive experience for visitors. The Mining in the Adirondacks project seeks to interpret the history of mining in the Adirondack wilderness grounded in current scholarship, best museum practice, visitor studies research, and understanding of varied learning styles. Four humanities scholars will work with museum staff.
The Natural History Museum of Los Angeles County (NHMLAC) contracted Randi Korn & Associates, Inc. (RK&A) to conduct audience research for the Page Museum (the Page) and La Brea Tar Pits (Tar Pits) as part of an overall strategy to examine the site’s current state and determine plans for its future. How did we approach this study? We designed the study to examine and compare Page Museum visitors’ and non-visitors’ perceptions of the Tar Pits and Page Museum; the meaning they construct from their experience; and their knowledge of current scientific research happening at the site. We conducted
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TEAM MEMBERS:
Natural History Museum of Los AngelesStephanie DowneyEmily Craig