Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
This report presents the findings from a front-end evaluation for Stormy Weather, a major traveling exhibition on severe storms. This exhibition is being developed through a collaboration among the Smithsonian Institution Traveling Exhibition Service, National Museum of Natural History, St. Louis Science Center, and National Severe Storms Laboratory, National Oceanic and Atmospheric Administration (NOAA). The purpose of conducting a front-end evaluation is to better understand visitors' perceptions and their baseline knowledge regarding a particular subject--in this case, severe storms. The
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Randi KornSmithsonian InstitutionSusan Ades