In this paper, evaluator Randi Korn of Randi Korn and Associates describes front-end and formative evaluation procedures used to help create and perfect interactive components for a junior gallery in the Allentown Art Museum in Pennsylvania. Key findings from both studies are briefly summarized.
In this article, Marilyn G. Hood, Ph.D., of Hood Associates, discusses African-American attendance and non-attendance at art museums. Hood presents findings from focus groups and individual interviews used to better understand African-American feelings about and perceptions of art museums, which she divides into internal dimensions and external dimensions.
This article highlights findings from a study conducted by researchers at Jacksonville State University that assessed group visitor behavior at four exhibits at the Anniston Museum of Natural History. Researchers studied if male and female adults behave differently at exhibits when they are with a child than when they are with another adult as well as whether or not adult behavior was consistent across different types of exhibits.
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Stephen BitgoodChifumi KitazawaAndrea CavenderKaren Nettles
In this article, Jacksonville State University's Amy Cota and Stephen Bitgood share findings from a study of label content, specifically the effects of length and sequence. Researchers aimed to answer the following questions: (1) If the entire label is read, will retention of information be related to the length of the text? and (2) When information is presented in two paragraphs, is the order of presentation important?
Produce an exhibition that will lead visitors, particularly 140,000 school children each year, to explore and understand modern audio technology. The exhibition capitalizes on the great popularity of recorded music (every student seems to carry a Walkman tape or disc player), to encourage hands-on exploration of audio technologies from microphones to compact disc players. Further visitor inquiry, using a computer-based system developed by the Hall of Science, will encourage an understanding of the underlying principles. The prototype of this "Science Link" system, now in use, has already drawn replication inquiries from 84 science-technology centers, educational institutions, and advertising agencies. Develop additional exhibit techniques that will allow the hands-on investigation of phenomena that cannot be directly observed. Techniques linking computer simulations directly to the physical exhibits will encourage investigation of phenomena that cannot be directly observed. While contemporary electronic technology has become more and more pervasive, its inner workings have become less and less accessible to the layman. In addressing audio technology as typical of this challenge, the project will have applications to many fundamental and applied topics, and will find wide use in science centers and other settings.
Science Museums of Charlotte, Inc. will develop a 5500 square foot traveling exhibit on SCIENCE of FASHION for the Science Museum Exhibit Collaborative (SMEC). Opening in February 1994, SCIENCE of FASHION will tour eight major U.S> cities over thirty-two months, introducing 2.5 million people to principles of chemistry, physics, biology, mathematics, and technology that drive the textile industry. SCIENCE of FASHION integrates diverse disciplines and will help public explore science in a wholistic manner. Because the subject matter is somewhat unusual fare, SCIENCE of FASHION will help diversify audiences, drawing in population segments, particularly women, who may not normally visit science museums. SCIENCE of FASHION is an eloquent vehicle for science-rich exhibitry which teaches the mathematics of pattern geometry, production statistics, and retail costs, polymer chemistry for engineering new fabrics, the genetics of new natural colors and strong aware fibers, and the sophisticated research, robotics, and computerized technologies that keep America's textile industry at the top international commerce. Rigorous evaluation will ensure a satisfying product that is educationally-effective, durable, and appealing to a broad public audience. SCIENCE of FASHION will be a worthy addition to the rich menu of science fare in SMEC exhibitry.
This proposal requests support for an exhibition on Native cultures of Alaska and Siberia for travel to Native and non- Native communities in rural Alaska. The exhibition consists of 200 small artifacts from Siberian and Alaskan archeological and ethnographic museum collections, archival photographs, Native craft and traditional arts, 20th century graphic arts, and videos. Curriculum packets and educational materials and videos will be prepared for use in the exhibition venues. These instructional materials, including an exhibit catalogue, will be designed to serve as "stand-alone" components as well. The Smithsonian Arctic Studies Center has selected "Crossroads of Continents *RFD Alaska" as a prototype project that will lead toward establishing standards for museum-based educational outreach programs for use in native communities in rural regions where professionally staffed museums usually do not exist. This goal is especially challenging in Alaska, where distances are great, population centers are small, and there are unique problems of transportation, communication, security, and language to be overcome. The project is an ideal one in that much of the basic research for the exhibition has already been accomplished. What is needed now is to develop a Native education component and local initiatives to accompany the core exhibit, and to produce the exhibition and the exhibition catalogue. Once developed, the experience of this project will serve to guide future programs not only in Alaska, but also throughout the Circumpolar North.
A NATURAL HISTORY OF THE SENSES is a five-part series to be produced by WETA fornational PBS broadcast in the 1993-94 season. The series is to be adapted from the best- selling book of the same title. Its author, Diane Ackerman, will present the programs and collaborate with the producers throughout. Each program will focus on a single sense: smell, touch, taste, hearing and vision respectively. Each will explore: how the world is sensed by animals and humans, including the evolution of the sense; what is perceived; and how human beings reconstruct and recreate their sensory worlds, through cuisines and perfumes, music, sculpture and painting. Shot on location around the world, these documentary films will incorporate viewpoints from anatomy, physiology and neurochemistry, experimental and perceptual psychology, cultural anthropology, literature, art, music and history. Compelling stories and illustrative vignettes and precise graphic animation will arise from rigorous research, in collaboration with a board of advisors. By unifying material from science and the arts and humanities, the series will reach a general audience. Viewers will be awakened to a new awareness of the range and power of their senses. Companion materials for schools will extend the series to the formal learning environment and will motivate further study.
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Richard HuttonDavid McGowanRichard Thomas
Children's Discovery Museum of San Jose seeks National Science Foundation grant support in the amount of $381,000 (55% of a total project cost of $693,188) to develop over a 24-month period a series of interactive exhibits exploring the subject of rhythm, including both obvious and lesser known manifestations within the natural and physical worlds. Drawing upon the scientific disciplines of mathematics, biology, physics and psychology, RHYTHM takes as its construct the idea of time, the articulation of which means for apprehending and understanding rhythm. Working with outside advisors in science education and specific content areas, Co-PI Michael Oppenheimer will develop and build 20 exhibits, which will be semi- permanently installed at Children's Discovery Museum and accessible to our annual visitor population of 350,000; exhibits will also be profiled on "Kids" Clubhouse," a television program developed jointly by the Museum and our local PBS affiliate, KTEH/54, viewed by 55,000 weekly. Matching funds are also being requested to support curricular materials and a traveling version of RHYTHM. Over a 2-year, 8-site tour the Association of Science and Technology Centers projects that the series will reach a national audience of more than 1,000,000 children and adults. As a comprehensive project, RHYTHM provides a compelling model for addressing imperatives articulated in Science for All Americans, the landmark report issued by Project 2061 of the American Association for the Advancement of Science. Located in San Jose, California, the Museum serves an expanding urban area characterized by extraordinary ethnic diversity: Santa Clara County's 1.5 million residents are 42% non-Anglo, while San Jose is 50.8% Hispanic, Asian and Black.
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Sally OsbergKoen LiemTom NielsenMichael Oppenheimer
The purpose of the NSF grant is to support the production of "the Scientist:, an hour-long film in a six-part television series entitled RENAISSANCE. Designed to appeal to non- specialists -- the general public as well as high school and college students -- the film will recreate the ge of the Renaissance by drawing on a mixture of animation; documentary footage of historic sites and art; interviews with contemporary figures who represent the continuing influence of the Renaissance; and actors speaking the words of the period. Viewers will thus hear the words of great figures; see the results of their work; and be treated to re-enactments that evoke their lives. Like al the films in the series, "The Scientist" will trace an important theme of the Renaissance -- in this case, the birth of modern science -- using all aspects of its society and culture to convey both a sense of the past and a perspective on the present. 'thanks to the rich materials of the age, and the lively confrontations it witnessed, a modern audience will come to understand both the origins of the scientific outlook and -- through the interviews with contemporary scientists -- how it continues to shape our world.
ONE, TWO, THREE...INFINITY: The World of Mathematics is a series of eight one-hour films about math in the real world. It will be produced by WQED/Pittsburgh for prime-time broadcast on the 340 PBS stations and in many foreign countries. The goal of the series is not to "teach" math but to show, in an entertaining fashion, the importance of math in many walks of life--music, art, engineering and communications, to name a few. Math affects our lives everyday in ways many of us have never imagined. Yet few of us ever stop to think about it, perhaps because of "Math anxiety." This series will be the first to reveal math's importance not only as a tool for discovery, but also as a major cultural force. Drawing on WQED's proven skill in creating special visual effects, and making liberal use of magic and mystery, puzzles, and paradoxes, the series will break down the public's fears and misconceptions about math. We hope viewers--children as well as adults--will come away with a new appreciation of mathematics and, most important, a more open attitude toward learning about it--the first step toward a higher level of math literacy. WQED's Producers and cinematographers bring many years of experience on such award- -winning programs as PLANET EARTH, THE INFINITE VOYAGE and the NATIONAL GEOGRAPHIC SPECIALS. A diverse and distinguished advisory committee will help shape the series and ensure its accuracy. And a companion book, together with a program of educational materials and activities, will extend its reach beyond the television audience, making the series a potent catalyst for learning.
The critically acclaimed film "STAND AND DELIVER" accomplished the formidable task of focusing national attention on the achievements of minority students in higher mathematics. As a motivational tool for educators, the film's value can hardly be overstated. "STAND AND DELIVER" will now have a second life as a play for the stage. The intimate human drama of the story of Jaime Escalante and his inner city A.P. calculus class will be re- written and confined to one set - a classroom - making it a natural for the theatre. Best of all, junior and senior high schools already have the resources to stage a first-rate production. Since almost all the roles depict students and teachers, "STAND AND DELIVER" should be a natural choice for school drama clubs across the country. The transformation of the movie into a play will take place in three stages: First, the screenplay is adapted into a stage play. Second, the initial stage production is mounted. Third, the play is published and made available to schools and theatre companies for local performances.