The goal of the front-end studies was get a sense of what visitors believe to be the commonalities (if any) among all living things. The goal of this particular study was to find out whether visitors could think of counter-examples to seven true commonalities identified by the Traits of Life team. The results would reveal how familiar visitors were with these key commonalities identified by the team. Also, any exceptions frequently suggested by visitors would be identified as intriguing organisms to use in the exhibits.