Visitors to art museums vary on a number of a dimensions related to how they construct their museum experience. The visiting preferences and intentions of a sample of visitors to the Metropolitan Museum of Art were examined by having them respond to a survey as they entered the Museum. Visitors were presented with a set of nine contrasting statements (e.g., “I know how I like to look at art” and “I would like to learn more about how to look at art”.) separated by a six-point scale. Responses to the statement pairs indicated wide variability on items concerning whether visitors liked to look at
In this paper, David M. Simmons discusses visitor studies at Old Sturbridge Village. Simmons presents an overview of visitor evaluation projects throughout the history of the institution as well as how it has responded to the data collected about visitor demographics and preferences.
This paper discusses the "Growing Up and Away" project at the Glenbow Museum in Calgary, in which a team consisting of a curator, programmer, designer and project team leader, developed a family-friendly exhibit that showcased the vast diversity of Glenbow's collection of artifacts related to childhood. This paper outlines the team's approach to development, front-end evaluation, formative evaluation, advisory groups, and related programs.
This report presents front-end evaluation findings at the North Carolina Transportation Museum. The study was conducted to assist with the formidable task of programming the 110,000-square-foot roadhouse and to provide data for researchers and exhibit designers. Front-end evaluation goals included: (1) determine if pre-existing or natural traffic flow patterns were present in the roundhouse; (2) evaluate visitor interest in proposed research topics; and (3) obtain visitor reactions, insights, attitudes and expectations concerning proposed roundhouse programming.
In this article, Patricia Munro discusses the "Baffling Beauty" project developed by the Anstiftung, a nonprofit research organization in Munich. Munro summarizes the development of this "health forum," traveling exhibition as well as how evaluation techniques were integrated into the exhibit planning and implementation process.
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Patricia MunroVisitor Studies Association
In this article, Michael Spock, of the Informal Learning Program at the University of Chicago, discusses his fundamental and situational concerns that surround the practice of museum exhibit and program evaluation. Spock offers observations on the situational politics from his exhibit evaluation work at the Field Museum and suggests how semantics plays a more fundamental role in the evaluation process.
In this article, Harris Shettel, an evaluation consultant, discusses the politics of evaluation and how the recent use of visitor data to inform decision making at all levels qualifies as a paradigm shift in the approach taken to museum public programming.
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Harris ShettelVisitor Studies Association
In this article, staff at the University of Florida's Florida Museum of Natural History discuss the efforts of the Learning in Informal Settings Program, including three international evaluation studies.
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John J. Koran, Jr.Mary Lou KoranBetty Dunckel CampAnne E. Donnelly
This report presents findings from a formative evaluation of the Becoming American theme and the Choosing Revolution story. Becoming Americans tells how diverse peoples, holding different and sometimes conflicting personal ambitions, evolved into a society that valued both liberty and equality. Becoming Americans is the umbrella theme for several stories, one of which is Choosing Revolution. The Choosing Revolution story is about the changing community and the decisions people living in the colony made to shape their future. Choosing Revolution was presented at eight key sites and many
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Randi KornThe Colonial Williamsburg Foundation
The Exploratorium is developing a model program that demonstrates the vital role science museum exhibits can play in supporting formal science education reform. The development of exhibitions and enhancement activities is based on the Science Framework for California Public Schools and the emerging National Science Education Standards. The project includes: A series of four museum exhibitions (with a total of 60 exhibits) based on the Science Framework themes of Patterns of Change, Stability, Scale and Structure, and Systems and Interactions Publications (Exhibit Guides and Pathways) for each collection A series of workshops and evening events for teachers, families and students A symposium, video and Internet resource for museum and education professionals An important feature is an information desk and resource kiosk to inform teachers, parents and the general public about science education reform efforts. The project aims at 5,000 teachers, 32,000 parents and caregivers, 140,000 students and 1,320,000 members of the general public.
"The Connecticut Museum Collaborative for Science Education" is teacher enhancement program that will serve approximately 5,000 middle school teachers (and their students) from throughout Connecticut over a three-year program period. The proposed program has been developed cooperatively by four of Connecticut's Science Museums and Centers (The Discovery Museum, The Maritime Center at Norwalk, Mystic Marinelife Aquarium, and Talcott Mountain Science Center), in consultation with the school districts they serve and the Connecticut Academy for Education in Mathematics, Science, and Technology, the State's leadership organization solely devoted to enhancing education in mathematics, science, and technology. The Collaborative seeks to enliven and enhance the teaching of science, mathematics, and technology by drawing upon the resources of Connecticut's science-rich institutions and related businesses and industry. The proposed project will provide direct services to a core group of 72 middle school teachers and their students in eight urban and suburban school districts at the four participating museums and in their classrooms, as well as teacher training, curriculum development, and networking activities. Larger numbers of teachers and their students will be served through a planned series of interactive video teleconferences. A theme-based approach will be followed in which the unifying theme of "Earth Resource Monitoring" will serve to connect the activities at the four cooperating museums. The central concept of the project is collaboration among museums throughout the state to provide a bridge between science-rich institutions and the schools for teacher enhancement, curriculum improvement, and student enrichment. Special program components involve the participation of business and industry through "Video Field Trips", and parents through a "Family Science" activity. The involvement of the Connecticut Academy for Education in Mathematics, Science and Technolo gy as a member of the "Connecticut Collaborative" provides a direct link for integration of project activities into Connecticut's NSF-funded Statewide Systemic Initiative.
The American Association for the Advancement of Science, in collaboration with the Association of Science-Technology Centers and several science centers, has requested $837,958 in NSF support of a project to make science museums more accessible to minority groups. In the project, AAAS and ASTC propose to provide technical assistance and staff training to science museums on equity issues, with emphases on institutional self- assessment, developing effective science education programs reaching minority audiences, and working effectively with community organizations and other institutions serving minority groups. Several museum sites will be involved initially in the development of the four program components: 1. development of guidelines for an equity self-assessment in museums; 2. science equity training for all museum staff; 3. the development of relationships between museums and community groups and schools and colleges and universities that serve minorities; and 4. a national effort to create awareness among minority groups of employment opportunities in science museums. Additional dissemination will be provided through training workshops and sessions at museum conferences. A "how-to" guide and video will be developed for museums on conducting an equity self-assessment.