This paper provides an overview of the Audience Research Consortium of Toronto, comprised of the Art Gallery of Ontario, the Metropolitan Toronto Zoo, the Ontario Science Center and the Royal Ontario Museum. These groups have a shared vision of attracting a larger and more diverse audience-one that includes nontraditional and multicultural groups. This paper outlines how this group developed, acquired funding, hired a consulting group, and created a proposal and research plan. Preliminary findings are also briefly summarized.
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Art Gallery of OntarioRoyal Ontario MuseumOntario Science CentreMetropolitan Toronto ZooWoods Gordon Management Consultants
resourceresearchProfessional Development, Conferences, and Networks
In this article, Stephen Bitgood, of Jacksonville State University, summarizes some of the professional issues related to visitor studies. Bitgood also argues in favor of professionalism in visitor studies and presents the advantages in having "visitor studies" identified as a professional field.
The Project Jason Museum Network, comprising a group of some 10 science museums throughout the United States and represented in this proposal by the Franklin Institute, requests partial support of a major experiment in the use of electronic field trips organized by Dr. Robert Ballard and associates at the Woods Hole Oceanographic Institute. Over a two week period in May 1989, a series of satellite television transmissions will provide more than 150,000 students at some dozen museums with live, two way interactive TV coverage of a significant underwater archaeological expedition in the central Mediterranean Sea carried out by Dr. Ballard's group. The research expedition will be widely publicized, with public interest and attention similar to that obtained during his explorations of the Titanic. A variety of archaelological, oceanographic, and technological programs will be provided to museums through a Project Jason Satellite Network established for the purpose; participating schools, teachers and school children will already be familiar with the project and its methods through curriculum materials developed by NSTA with support from NSF's Instructional Materials Development program. An extensive evaluation program will accompany the first year's effort, and the Network plans to continue providing material from Project Jason for several additional years. In addition, other forms of distance learning will be investigated and developed using the infrastructure developed for Project Jason. Overall, more than a million individuals will view programs provided by the network in live presentations or later videotapes. Direct cost sharing by the Network Members is more than $3 million, with similar amounts contributed by Dr. Ballard's group at Woods Hole.
Chemistry in the Community (ChemCom) was designed to provide an attractive, open access route for all high school students to the realm of relevant and useful chemical phenomena. What began as a dream a few years ago is now a well-developed high school program brought about by the concerted efforts of high school teachers, college and university professors, and industrial chemists and financed by the National Science Foundation and the American Chemical Society. This three-year project is designed as a partnership to support the dissemination of the Chemcom curriculum. Specially selected teachers will be educated so that they can become resource teachers who will conduct ChemCom inservice workshops throughout the country. These resource teachers are expected to represent as many as 150 school systems and will reach as many as 2,000 teachers with their inservice programs. The project also includes a series of networking activities entitled "An Evening with ChemCom, the establishment of a computer network, and the production of a newsletter. The evaluation will focus on the effectiveness of this particular model for implementing curriculum change. The total cost sharing (ACS, Publisher, School Systems) is expected to be almost five times the NSF request.
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TEAM MEMBERS:
Sylvia WareI. Dwaine Eubanks
resourceprojectProfessional Development, Conferences, and Networks
The American Association of Museums will conduct during 1989 and 1990 a comprehensive survey and data collection program on the status of American museums, establishing a baseline of data that will allow future comparisons on a consistent basis. Nearly every aspect of museums' organization, finances, and activities will be examined by this survey, guided by peer advice from each of the museum types, a national Steering Committee, and by consultants with substantials survey experience. The final products will include a public database, a summary report and accompanying technical reports, and a press release on the findings. The survey will encompass the universe of American museums, including a wide variety of science and technology related institutions and will complement the NSF-funded AS-TC science technology center survey of 1987-8. Independent scholars will be asked to carry out secondary analyses of the data, and in future years the survey will be updated with examinations of specific topics for further investigation. NSF support will amount to less than 10% of the total cost.
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TEAM MEMBERS:
Patricia Williams
resourceprojectProfessional Development, Conferences, and Networks
This project is aimed at perfecting and testing a new instructional method to improve the effectiveness of introductory physics teaching. the methods has two chief characteristics: 1) a systematic challenge to common sense misconceptions about the physical world, and 2) an emphasis on models and modeling as basic to physical understanding. Two versions of the method will be tested. The first version is designed especially for high school physics. It emphasizes student development of explicit models to interpret laboratory activities. After an initial test, this version will be taught to high school physics teachers in a summer Teacher Enhancement Workshop, and its effect on their subsequent teaching will be evaluated. Teachers with weak as well as strong backgrounds will be included. A special effort will be made to include females and minorities. The second version will be tested in a special college physics course designed to prepare students with weak backgrounds for a standard calculus based physics course. It emphasizes modeling techniques in problem solving. This project is jointly supported by the Division of Materials development, Research and Informal Science Education and the Division of Teacher Preparation and Enhancement.
Hands-On Science Outreach, Inc. has for a number of years developed and operated recreational after school and Saturday Science Classes for children, at first in Montgomery County, MD; and subsequently, with NSF support, at more than 22 sites around the country. During the last 10 years, they have reached more than 20,000 students with their unique collection of hands-on science activities. The project is well on the way to becoming self sufficient, and this final award will document both the philosophy of instruction and specific teaching methods that they have used and provide a third party evaluation of the processes of learning that they encourage in informal science education programs. Hands-On Science Outreach, Inc. will publish two 32 page booklets outlining their history, philosophy, and methods, and will conduct a third party evaluation of classes in four demographically diverse sites around the country, carried out under the direction of Dr. Harris Shettel, a nationally recognized informal education researcher. The resulting reports and publications will be widely disseminated, providing valuable information to others planning to offer hands-on science activities for children.
This project will test an instructional strategy designed to increase the pool of minority students who are successful in their study of algebra and higher mathematics courses. Since 1979, the Comprehensive Math and Science Program at Columbia University has been developing an instructional model designed to give all entering ninth grade students the opportunity to work to their highest level of capacity in mathematics. Key features of the model are a zero-based start, which makes no assumptions on students' prior mathematics background, and a complementary curriculum, which provides a set of parallel, interlocking mathematics courses that substantially increases the rate of mathematics instruction over a four semester period. Preliminary tests of the model in New York City schools have yielded encouraging results. In the current project, the instructional materials will be completed and the model will be extensively tested in New York City and in Fulton County, Georgia. The testing will be accompanied by the development of an apprenticeship model for teacher training, which will pair new teachers with experienced teachers in the interlocking courses of the program.
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TEAM MEMBERS:
Gilbert Lopez
resourceprojectProfessional Development, Conferences, and Networks
The proposers will organize and conduct the first of what is hoped will become an Annual Symposium on Children's Science Books that will focus national attention on this important and overlooked channel for science literacy. This first two day symposium will involve 75 editors, authors, librarians and educators in an intensive exploration of science books intended as independent or collateral reading materials for children at home, classroom or library. A national advisory committee will help shape the symposium's content. Professional and popular articles and a book will disseminate the results of the meeting. This project will explore an often-overlooked area of popular science education, and will involve science researchers committed to participating in improving popular education and communication in science. NSF support will be supplemented by university funds and income from the symposium.
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TEAM MEMBERS:
Alfred BortzIndira Nair
resourceprojectProfessional Development, Conferences, and Networks
This exploratory study is designed to determine attributes of large urban school districts which would maximize the probability of success for implementing and sustaining major educational reforms. The study will include personal interviews with key change agents in a number of such school districts where changes have been attempted and will identify attributes which lead to failure as well as those which lead to success. The project will culminate with a draft document of an "Urban School District Systemic Reform Initiative in Science and Mathematics" which incorporates findings, in NSF solicitation format.
The Interactive Video Science Consortium is a non-profit group of fifteen science centers and museums that proposes to develop interactive video exhibits about Earth and Planetary sciences with two purposes in mind. One, the video exhibits on the two subject areas will serve as educational vehicles for four million visitors, representing the combined audiences of the fifteen participating museums. Two, through extensive testing and visitor research during the development process the consortium members will enlarge understanding of the appropriate and effective uses of the interactive video medium in science museums. Consortium members will fund the costs of conducting research on the subject matter and producing the first two discs. The request to the National Science Foundation is for the systematic analysis of the effectiveness of this type of program and of the educational impact of the medium in science museums.