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resource evaluation Exhibitions
The Yellowstone Park Foundation is partnering with Yellowstone National Park (YNP) to develop and build a visitor education center at Old Faithful. Selinda Research Associates (SRA) worked with staff from Yellowstone's Division of Interpretation to plan and conduct a front-end evaluation of the exhibits for the new center. The evaluation was grounded in naturalistic methodology and used a variety of methods to triangulate on park visitors understanding of and reactions to a variety of issues. These methods included in-depth interviews with visitors both before and after their visits and card
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TEAM MEMBERS: Eric Gyllenhaal Yellowstone National Park
resource evaluation Exhibitions
This exhibition was created to attract and appeal to families with children based on a major strategic planning effort targeting a specific audience. Summative evaluation was commissioned to reflect on the original goals for the exhibition as well as to inform future decisions regarding institutional and exhibition planning for family audiences. Several complementary research methods were used to address a variety of questions about family experiences in Splash Zone: two methods of exit interviews (281 family interviews where parents were asked most of the questions, and 55 interviews with
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TEAM MEMBERS: Jeff Hayward Monterey Bay Aquarium Jolene Hart
resource evaluation Exhibitions
Underground Adventure opened at The Field Museum in March 1999. Covering 15,000 square feet, it continues to be a major draw in the museum. Determining the extent to which the exhibition is achieving its original goals and assessing the nature of its visitor experience will help us plan for future modifications. The Field Museum asked Selinda Research Associates (SRA) to plan, set up, and conduct such a final summative/remedial evaluation. We collected data from November 1999 through June 2000 using a naturalistic methodology and qualitative methods. A qualitative approach to visitor research
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TEAM MEMBERS: Jane Schaefer Field Museum of Natural History Deborah Perry Eric Gyllenhaal
resource evaluation Exhibitions
The Outdoor Exploratorium Project is a five-year project, funded by the National Science Foundation (NSF0104478), that aims to encourage and support visitors in noticing the subtleties of the outdoor environment. The study described here is one in a set of evaluation studies conducted for this project. It is a first look at what and how visitors notice in the area immediately outside the Exploratorium at the Palace of Fine Arts. In particular, we look at visitors' experiences with a noticing toolkit, a set of simple tools we gave visitors to encourage them to explore the outdoors. The study 1)
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TEAM MEMBERS: Joyce Ma Exploratorium
resource evaluation Exhibitions
This report presents the findings from a front-end evaluation of a proposed sharks and rays exhibition conducted by Randi Korn & Associates, Inc. (RK&A) for the Monterey Bay Aquarium (MBA). The evaluation was undertaken to help MBA staff find common ground among the content and interpretation of the sharks and rays exhibition and potential visitors. Data were collected in May 2002 from drop-in visitors at the MBA. The evaluation consisted of two data sets: storyboard interviews with 50 visitor groups and card-sort interviews with 30 visitor groups.
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TEAM MEMBERS: Randi Korn & Associates, Inc. Monterey Bay Aquarium
resource evaluation Exhibitions
This report presents findings from a comprehensive summative evaluation conducted by Randi Korn & Associates, Inc. (RK&A), of Exploring Life on Earth, a National Science Foundation funded exhibition developed by the Milwaukee Public Museum (MPM). The evaluation documents the effectiveness of the exhibition and provides recommendations for remediation. Data were collected from May to August 2002 and include in-depth interviews, group discussions, timing and tracking observations, self-reported path identifications, and focused observations and interviews.
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TEAM MEMBERS: Randi Korn & Associates, Inc. Milwaukee Public Museum