In this paper, researchers from the Smithsonian's Institutional Studies Office discuss a study of the "Ocean Planet" exhibition presented at the National Museum of Natural History (April 1995-April 1996). The purpose of this study was to measure the degree to which the exhibition's message was communicated to visitors and the extent to which the exhibition goals were realized.
In this paper, Kathryn Nelson of the University of Washington discusses her efforts to study visitor response to naturalistic exhibits. Nelson shares evaluation methods and findings of Northern Trail exhibit at the Woodland Park Zoological Gardens. The purpose of the study was to assess how well visitors responded to the exhibit's attractiveness, enjoyment potential, and animal well-being as well as evaluate whether visitors felt they learned facts or attitudes during their visit and their overall impressions of the exhibit.
In this article, Kristine Westerberg discusses the Shedd Aquarium's new initiative for audience research and development and shares some preliminary findings from their initial efforts.
In this article, Carol D. Saunders and H. Elizabeth Stuart Perry of the Brookfield Zoo provide findings from the summative evaluation of "The Swamp." This immersive wetlands exhibit was designed to encourage people to appreciate the benefits of ecosystems and features animals and plants of a cypress swamp and of an Illinois riverine wetland.
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Carol SaundersH. Elizabeth Stuart Perry
The purpose of this study was to investigate a museum exhibition design assumption that visitors develop conceptual understanding of a science topic after utilizing a cluster of conceptually related exhibits which lack explicit concept labeling; also investigated was whether visitor concept development could be enhanced through the addition of explicit labeling about the intended conceptual messages. Two very different clusters of exhibits were selected for investigation: how transportation in Los Angeles affects air pollution (“Transportation”) and the conception and early development of
Five small science museums will form "TEAMS (Traveling Exhibits at Museums of Science) Collaborative". The partners include the Montshire Museum of Science, Norwich, VT; The Catawba Science Center, Hickory, NC; Sciencenter, Ithaca, NY; Discovery Center Museum, Rockford, IL; and the Ann Arbor Hands-On Museum, Ann Arbor, MI. Each museum partner will develop a 1500 sq. ft. (140 m2) traveling exhibit that will include ten to fifteen interactive units and supporting graphics and will circulate to all members of the partnership. The exhibition topics are: AirPlay (Montshire Museum of Science, Dirt (Catawba Science Center), You Can Count On It (Sciencenter), Amusement Park Science (Discovery Center Museum), and Eureka Labs: Science from Head to Toe (Ann Arbor Hands-On Museum). Following the circulation among the consortium members, it is anticipated that the exhibits will circulate more broadly via the Association of Science-Technology Centers Traveling Exhibit's Program. In addition to developing these exhibits, the collaboration has an additional goals 1) focusing on the family audiences by working together to enhance the family science learning through the development of resources that can be used by families that are related to exhibition topics, 2) building institutional expertise in exhibit design, family programming, and evaluation; and 3) conducting research on family learning and sharing results with the field. Complementary materials and activities for teachers will also be developed for each exhibit.
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TEAM MEMBERS:
David GoudyCharles TrautmannSarah WolfMike SinclairJames FrenzaCynthia Yao
"Constructivist Reflections: World of Water Project Planning" is a planning activity to be carried out by Discovery 2000, Inc. They are developing a 14,000 sq. ft. area of aquatic exhibits and support spaces that will increase visitors understanding of the science concepts related to water, aquatic habitats, and organisms. The exhibit area will be developed in two phases. Phase I will be completed in the spring of 1998. It will consist of 15 or so fresh-and saltwater habitat tanks, a learning laboratory, a small program theater, a salt marsh touch pool and eight interactive exhibits. Phase II, for which this planning support will be used, will consist of an additional 25 interactive exhibits and associated programs. The Phase I area will serve as an experimental laboratory for the creation of the Phase II learning activities. With this planning grant, they will hold three staff development workshops, a planning seminar focusing on the learning theory of constructivism and how it can inform and drive exhibit and program development, produce a report of the seminar proceedings, and identify and recruit a national advisory team to assist with the development of Phase II. As a result of the planning activity their staff will be informed about constructivist theory and its application to museum exhibits and activities, they will increase their knowledge of front-end evaluation strategies, they will develop new community and professional partnerships, and they will have a plan to use as they move forward with the implementation of Phase II exhibits.
The Science Museum of Minnesota will develop "After the Dinosaurs", an exhibit that will feature a detailed reconstruction of the ecology of a Paleocene subtropical environment that existed in the North Plains of North America (58 million years ago). Information presented in the exhibit will come from a 25 year research project carried out by SMM curator Bruce R. Erickson and his colleagues at Wannagan Creek Quarry in northwestern North Dakota. This research has yielded one of the most complete assemblages of Paleocene megafossils in North America. Both the increased knowledge gained from this research and process of the research will be highlighted in this exhibit. Visitors will learn that the world's landscape has changed considerably over time, the analysis of fossils helps scientists reconstruct the past, knowledge of former ecosystems help us to understand current ecosystems, and everyone can be a scientific investigator when we attempt to understand our environment in a systematic way. Two versions of the exhibit will be prepared: a 4000 sq. ft. permanent version that will be installed in the new SMM river front building and will open in late 2000. There will also be a 2500 sq. ft. traveling version that will begin its national tour in 2002. Complementary programming will include an on-line interactive teacher guide and student project curriculum, a teachers' institute, and a variety of youth programming including specially developed interpreter training materials. The exhibit will be accessible to people with disabilities.
The Wildlife Conservation Society will develop "Congo Gorilla Forest." This will be a 6.5 acre outdoor exhibit that will provide visitors with a realistic trip through a living Congo Ecosystem, ending in an arms-length observation of a colony of 30 Lowland Gorillas living in a natural setting. The science presented in this exhibit is based on much of the seminal research that has been carried out on the Congo Forest environment by scientists at the Zoo. During their trip visitors will be able to explore and develop their own insights into this dynamic ecosystem and at the end will be drawn into difficult conservation issues. The exhibit will include the Rain Forest Trail, Living Treasures of the Congo Gallery, Conservation Showcase and Theater, Great Apes Gallery, and the Conservation Choices Pavilion. In addition there will be a menu of complementary formal education materials to include parent workshops, teacher training activities, and instructional materials. Linkages have been made with the New York Urban Systemic Initiative and the formal education programs will complement the goals of this systemic initiative. Given the Zoo's location in the Bronx, given the Zoo's reputation as a leader in wildlife conservation, and given the Zoo's renewed commitment to quality visitor experience and learning activities, this exhibit will break new ground in the exhibition of animals and informal learning activities of visitors. It will have an impact on zoos throughout the world. They anticipate 750,000 visitors annually for the Congo Gorilla Forest.
The Desert Botanical Garden will utilize its extensive collection to create a science learning center focusing on deserts and presenting fundamental science concepts applicable to all environments. The comprehensive desert exhibit created by this proposal will feature six thematic trails through 25 acres of the Garden, with the trails' themes ranging from basic characteristics of deserts to adaptions of plants, animals, and people to the desert. Emphasizing ecology and conversation, the trails will include conceptual signs, investigation stations for hands-on, interactive learning, and innovative written exploration guides. The proposal also includes educational programming which will extend the exhibit and encourage use of the Garden as an outdoor laboratory. An exhibit-based curriculum will be developed for use across the state, and an institute will be created to prepare teachers to use the exhibit and curriculum. A newspaper series focusing on key exhibit concepts will be disseminated across the state to reach out-of-school adults. The products of the proposal and the model created will be shred through various networks with a national audience. The local and worldwide population explosion in arid lands mandates an increased understanding of deserts. With this proposal, the Garden will be a catalyst for greater awareness and change.
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Kathleen SocolofskyRobert BreunigJoseph McAuliffeRuth Greenhouse
The Brooklyn Children's Museum and the Brooklyn Botanic Garden aim to cooperatively and cost-effectively develop, evaluate, and produce three permanent exhibits (2600 sf at BCM, 1200 sf at BBG, and a 3600 sf outdoor Discovery Garden at BBG) and two copies of an 800 sf traveling exhibit in a project called Breaking Ground: Plants and People. When complete in 1996, these exhibits will teach 1.5 million annual public visitors about basics in botany, ethnobotany, and urban to ecology, promote an understanding of plants' importance to human life, and foster positive environmental ethics among children 6-12 years old. This project is important because collaboration with professional botanists will teach a leading children's museum how to effectively present in-depth science content, and allow a major public garden to experiment with interactive exhibits in a natural setting. Joint promotions using NSF-funded program materials will encourage children in culturally and economically diverse areas around New York City to return again and again to two important community resources for informal science education. This strategy will reinforce learning and promote lifelong appreciation for experiential exhibits in botanical gardens and for a meaningful depth of science in children's museums.
In the Fall of 1994 The New York Botanical Garden will begin its second 100 years of commitment to science education with the opening of the Children's Adventure Garden and the Children's Adventure Trails. As two components of the Children's Adventure Project , these informal science education facilities will use participatory discovery to engage urban children and their families in learning botanical science, inquiry skills, positive attitudes towards science, and the methods of scientists. In the 1.5 acre Adventure Garden children will interact with living plants and fabricated exhibits to discover fundamental principles of plant biology; and in the one mile of Adventure Trails they will closely observe interdependencies of complex ecosystems using the framework of these fundamental principles. To expand visitor understanding of plant biology and the ways that scientists study it, Investigation Stations, integral components of each facility, will be placed so that visitors will handle, sense, and observe living plants in situ and interact with fabricated exhibits and scientific tools. The Project will be developed by NYBG staff educators and scientists with on-going participation of a broad spectrum of advisors and consultants, including exhibition designers, evaluators, community school teachers, and environmental education specialists.