This paper discusses the topic of visitor circulation through exhibition spaces. Specifically, this paper cites findings from a visitor tracking study through five traveling exhibits at the Anniston Museum of Natural History. Questions explored include: 1) How much influence does the spatial arrangement of objects within a gallery have on the behavior of visitors?; 2) How much do the characteristics of exhibit objects influence visitor behavior?; and 3) How effective are techniques for increasing visitation to a changing exhibit hall?
DATE:
TEAM MEMBERS:
Stephen BitgoodJoe HinesWayne HambergerWilliam Ford
In this paper, researchers from Colorado State University and the Denver Museum of Natural History discuss the topic of attitude persuasion in exhibits. First, they define the concepts attitude, belief and behavior and describe how to appropriately measure these concepts. Second, the researchers discuss how the concepts are related and also how they are related to future behaviors. Third, a technique for designing or improving an exhibit to increase the likelihood of visitor attitude change is explained. Finally, the researchers present an example from a study performed on the "Close to Home"
DATE:
TEAM MEMBERS:
Jerome V. D' AgostinoRoss J. LoomisBetsy Webb
Acting on behalf of a group of academic, educational and public-service organizations the University of California-Santa Barbara proposes to improve aquatic science education in informal settings that include youth-service organizations such as the Boy Scouts and Girl Scouts, YMCA, YWCA, Boys and Girls Clubs and 4-H. The specific emphasis will be on the close interdependence between humans and the aquatic environment and on the need for enlightened social action in defense of that environment. The thrusts of the project will be to establish the California Aquatic Science Education Consortium; to develop multiple copes of sets of instructional materials on topic of aquatic science appropriate for informal educational settings; and to develop a program for training a cadre of trainers who in turn will train volunteers in the use of the materials. The program has a significant potential for broader national application.
The Florida Museum of Natural History proposes to prepare two versions of a traveling exhibit in the context of the Columbus Quincentennary. The purposes of the exhibit are to show the natural history of the Caribbean at the time when Columbus arrived and to describe the rapid modification of those natural environments for European economic gain. The exhibit will manifest two components, both of which will travel to other museums. One exhibit of approximately 3000 square feet will originate at the Florida Museum of Natural History and then will move to eight other museums around the country. Another exhibit of about 1000 square feet will travel to a different series of smaller museums, libraries and college galleries.
WGBH/Boston in association with the Chedd-Angier Production plan the production of a series of five one hour public television programs on the environmental history of North America, "A Continent Transformed". Each of the programs will emphasize a key process which has shaped American environmental history: biological invasion, drawing boundaries, linking transportation and market systems, projecting ideals onto the landscape, and increasing the pace and complexity of systematic change. The principal author of the series and its on camera host will be William Cronin, a leading ecological historian. The series will be assisted by a prestigious Advisory Board, educational materials will be developed for series classrom use, and 8 million viewers should see each episode when the series airs in the Fall of 1992. NSF support will represent approximately 10% of the project total.
The Museum will develop an interactive traveling exhibition entitled "Our Weakening Web: The Study of Extinction" that will explore the process of extinction and examine the current role humanity is playing in that process. Is humanity accelerating the rate of extinction by modifying the global environment? The goals of the exhibit are 1) that visitors discover that extinction is a natural process, 2) that visitors explore the many ways humanity is modifying the world,s environment, and 3) that visitors understand how their actions are related to the world's environmental problems and how they can make changes in their lifestyles to help protect the environment. Three size versions (8000 sq. ft., 4000 sq. ft., and 1800 sq. ft.) of the exhibit will be created in order to maximize the number of museums that are able to accommodate the exhibit. After its opening in Cincinnati in 1994, it will travel to approximately twenty-eight museums during the next three to four years. Each venue will have the exhibit for about four months. Complementary activities will be developed and manuals describing these as well as sample materials will accompany each exhibit. These activities will include a teacher's guide, local resource guide, on- floor demonstrations, short theater presentations, and an adult lecture series. Sample press kits and copies of all promotional materials will be included in the exhibit package as well.
DATE:
-
TEAM MEMBERS:
Susan SchultzChristopher BedelSandra Shipley
The museum of Science proposes to travel a 3,000 square foot exhibit entitled "Bogs". The exhibit will introduce a poorly understood habitat, acidic wetlands, in an interdisciplinary way. the peculiar physical features of bogs has led to a popular view of them as fearful and unhealthy places. This view has led in turn, to their destruction. To show the value of bogs, the exhibit will display their unique natural history. In addition, the exhibit will explore the relationship between people and bogs in modern and pre-historic times. in Europe and in North America. The exhibit will debut at the Museum of Science, and then tour to other museums in North America.
The ETV Endowment of South Carolina, in an international co-production with Channel Four, London, will produce, promote and distribute a PBS television series "Spaceship Earth", consisting of ten 30 minute programs and an accompanying book on world geography, presented from the perspective of a global understanding of planet Earth. Geography will be viewed as an integrating science, treating physical, biological, and cultural components as interrelated parts of a whole. The series will present a satellite's eye view of the earth, utilizing the best available imagery from satellite, photographic coverage, maps, animation, and computer generated imagery. Program topics will include global systems and remote sensing, patterns of settlement, geologic processes, local impacts of global markets, climatic zones and climatic changes, oceans of the world, rivers and lakes, forests of the world, feast or famine, and ethnicity and technology. The Producers, Nigel Calder and Nicholas Barton, are experienced writers and producers of science book and films. They will be supported by an internationally recognized team of senior consultants and advisors. SPACESHIP EARTH will be complemented by educational materials packages for wide use in formal and informal settings, and U.S. precollege teachers will have unlimited three year off air tape and reuse rights to the series. This series promises to be an engaging and fresh approach to science through global views of geography, with substantial appeal to educators and schools as well as at home viewers. NSF's contribution will be 13% of the total.
DATE:
-
TEAM MEMBERS:
Ruth SproatNigel CalderNicholas Barton
The Museum of Northern Arizona proposes to initiate a two-part project in natural-science education on the Colorado Plateau, with a strong focus on the Native Americans of the region, and especially their children. The project involves, one, the installation of modern geology and biology exhibits that are highly relevant for understanding the natural history of an important area and, two, the development of two closely associated new educational outreach programs, one based on well designed kits for school use and the other involving the training of teachers in the use of those kits.
Field Museum requests $1,033,456 from NSF for the geological and biological science portions of the new, 14,000 square-foot multidisciplinary exhibit on Africa. This $3.45 million permanent reinstallation will capitalize on Field Museum's extensive African collections. We intend to use these collections and other presentational strategies, broad scientific and community input to develop a sensitive and appealing exhibit that will advance central scientific themes in anthropology, geology, ecology, and conservation. A variety of techniques will be used to appeal to the individual interests, needs and learning styles of our diverse audience. Project director will be Michael Spock, Vice President for Public Programs at Field Museum. Co-developers will be Karen Hutt and Fath Ruffins. Exhibit consultants and advisors include Field Museum scientists and educators, and experts in the fields of biology, zoology, and conservation from outside the Museum. An estimated 14 million children and adults will be reached by this ehibit over the next 20 years, and extensive documentation of the exhibit development process will serve as a model for development of other comprehensive exhibits throughout the world.