This paper discusses the topic of visitor circulation through exhibition spaces. Specifically, this paper cites findings from a visitor tracking study through five traveling exhibits at the Anniston Museum of Natural History. Questions explored include: 1) How much influence does the spatial arrangement of objects within a gallery have on the behavior of visitors?; 2) How much do the characteristics of exhibit objects influence visitor behavior?; and 3) How effective are techniques for increasing visitation to a changing exhibit hall?
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TEAM MEMBERS:
Stephen BitgoodJoe HinesWayne HambergerWilliam Ford
This paper deals with two major audience research projects. One is a community perceptions study conducted by telephone with citizens of St. Louis city and county in 1990 by the Missouri Botanical Garden. The second is a year-long on-site visitor study at the Henry Ford Museum and Greenfield Village in Dearborn, Michigan. Both studies were designed, analyzed, and interpreted by Marilyn G. Hood of Hood Associates. Dr. Hood will present the settings in which these two projects were accomplished and describe how they were carried out; Ernestina Short, Community Liaison for the Missouri Botanical
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TEAM MEMBERS:
Marilyn G. HoodErnestina ShortG. Donald Adams
The Science Museum of Minnesota (SMM) will develop an interdisciplinary national traveling exhibition about raptors (birds of prey). Created in collaboration with The Raptor Center at the University of Minnesota (TRC) and the Museum Magnet School of the St. Paul School District, this exhibit and its related programs will explore themes of biodiversity, ecology, and human relationships with the natural world. It will help visitors understand raptors as diverse, charismatic, biologically-complex animals whose continued survival is linked to fundamental questions of public policy, economics, and environmental ethics. combining the perspectives of the sciences with those of the humanities, the exhibit will present science in a real-world context of human values and actions. Opening at SMM in the summer of 1944, the 5,000-square-foot exhibit will travel for five years or more to other large museums, nature centers, and zoos throughout the U.S. Using specimens, models, artifacts, dioramas, audiovisual programs, and interactive components and supported by theater, demonstrations, and a variety of other on-site programs, it will provide a compelling mix of informal learning experiences for families, school groups, and other general audiences. Beyond the museum walls, the themes of the project will reach schools and other important outreach audiences through videotapes, teacher training programs, educational materials, and other programs. SMM will also produce a scaled-down version of the exhibit that will tour to smaller museums, nature centers, and zoos.
The Pratt Museum, a natural history museum in Southcentral Alaska, proposes to bring before the public an exhibition on oil pollution. Using the historic disaster of the March 1989 grounding of the Exxon Valdez, the museum presents a dramatic, grassroots story of the desperate struggle to protect the environment and preserve traditional lifestyles. The exhibit's purpose is to increase public awareness of national and global issues pertaining to the development, transportation, and use of petroleum. The 1,500 square foot presentation shows what an oil spill is like through photographs, maps, graphics, and three- dimensional participatory elements. The exhibit is scheduled to open at the Smithsonian's Museum of Natural History in early 1991, beginning a three-year tour of 12 museums that will reach between 1.5 and 2 million viewers. The NSF contribution will support the circulation of the exhibit and the development of interactive components to enhance both the permanent and traveling presentations. Computerized graphic displays and an educational chest of learning tools will enhance the basic exhibit through multi- sensory activities designed for hands-on gallery use, increasing accessibility for children and disabled visitors. This cooperative project invloves private foundations, individuals, the Environmental Protection Agency, U.S. Fish and Wildlife Service, and Alaska Department of Fish and Game.
National Public Radio is seeking to expand its coverage of scientific issues in two ways: through the creation of a new Environmental Reporting Unit, and through the introduction of SCIENCE FRIDAY, a two hour call-in talk show dedicated to scientific issues. Each of these projects will be supported by an extensive outreach effort targeted at local schools, community groups, science museums, and nature centers. Through the Environmental Reporting Unit, NPR plans to produce eight to ten half hour documentary reports per year on critical environmental issues. Each of these reports will be available to listeners on cassette and will be accompanied by supporting documentation. The SCIENCE FRIDAY team will engage NPR's audience in a lively debate on questions ranging from nuclear physics to archaeology. In addition, SCIENCE FRIDAY will travel to high schools and museums across the country and engage in question and answer sessions with students, teachers, parents and school administrators. These "on the road" segments will be supplemented by live broadcasts from annual meetings of the National Association for Science (NAS) and the American Association for the Advancement of Science (AAAS). Through these efforts, NPR will be able to draw listener attention to the need for improved science and mathematics education, while helping listeners make informed evaluations of current public policy in these areas.
The North Carolina State Museum of Natural Sciences requests $544,390 for the design and implementation of Freshwater Westlands: Habitats of Beauty and Function. This project consists of two main components: a 2,800 sq. ft. exhibit and related education program. The exhibit will communicate ecological principles and provide visitors of all ages with an appreciation of the diversity and beauty of freshwater wetlands habitats. The exhibit is comprised of three main areas: an introductory theater, an immersion diorama, and an interactive hall. Exhibits are designed to present many aspects of freshwater wetland habitats, including hydrology, dendrochronology, organism structure, and function, life- cycle, ecological research, and environmental policy. Through interactive exhibits on scientific concepts, visitors will gain an appreciation of both a particular habitat and the process of science and its application to their lives. The major objectives of the education program are to help teachers of grades 4-8 to bring the study of freshwater wetlands into their classrooms and to employ experientially oriented pedagogy. The project will offer a teacher resource guide, prepared in collaboration with state science curriculum staff, a satellite workshop for teachers, a freshwater wetlands edition of Wildlife in North Carolina, a statewide publication prepared in collaboration with the NC Wildlife Resources Commission, and a classroom program in the museum.
The Florida Museum of Natural History proposes to prepare two versions of a traveling exhibit in the context of the Columbus Quincentennary. The purposes of the exhibit are to show the natural history of the Caribbean at the time when Columbus arrived and to describe the rapid modification of those natural environments for European economic gain. The exhibit will manifest two components, both of which will travel to other museums. One exhibit of approximately 3000 square feet will originate at the Florida Museum of Natural History and then will move to eight other museums around the country. Another exhibit of about 1000 square feet will travel to a different series of smaller museums, libraries and college galleries.
The Science Museum of Minnesota proposes to create a national traveling exhibit on grizzly and black bears. Marked by an interdisciplinary approach that will address scientific, ethical, social, and economic issues, the exhibit will deal with research on bear biology, historical ecology, habitat destruction, declining populations, myths and bear encounters. The project will combine objects and specimens, research findings, interactive displays, film and video, and interpretive programs. Because it will travel to a number of other museums, the exhibit promises to serve a wide audience number at least two million people.
WGBH/Boston in association with the Chedd-Angier Production plan the production of a series of five one hour public television programs on the environmental history of North America, "A Continent Transformed". Each of the programs will emphasize a key process which has shaped American environmental history: biological invasion, drawing boundaries, linking transportation and market systems, projecting ideals onto the landscape, and increasing the pace and complexity of systematic change. The principal author of the series and its on camera host will be William Cronin, a leading ecological historian. The series will be assisted by a prestigious Advisory Board, educational materials will be developed for series classrom use, and 8 million viewers should see each episode when the series airs in the Fall of 1992. NSF support will represent approximately 10% of the project total.
LIVING ON EARTH is a new weekly National Public Radio newsmagazine about the people and politics of environmental change. It goes beyond the ecological segments on NPR's ALL THINGS CONSIDERED and MORNING EDITION to meet the growing demand for consistent, high quality, balanced and in-depth coverage of the environment, and scientific discoveries and advancements relevant to the rapidly changing ecology of our planet. Audience research consistently shows that information about the environment is a priority to a broad majority of public radio listeners, and these listeners are twice as likely as all adults to take personal and political action in relation to environmental concerns. With the premiere of Living On Earth in April 1991, public radio in the U.S. began serving its national audience with its first journalistically strong environmental show, Living On Earth. Each week's edition of Living On Earth begins with a one minute billboard, followed by a five minute newscast summarizing national and world ecological and scientific developments. The newscast includes modular breaks so that stations can insert two minutes of local environmental news. The balance of each program is devoted to a theme, with produced reports followed by a five minute newscast summarizing national and world ecological and scientific developments. The newscast includes modular breaks so that stations can insert two minutes of local environmental news. The balance of each program is devoted to a theme, with produced reports followed by interviews, commentaries, and occasional humor. From time to time the show is devoted to a full-length documentary or debate special. Standards of thoroughness, fairness, and excellence result in shows that stimulate as well as inform. Distributed by National Public Radio, the program is available to more than 400 NPR stations in the U.S. Already 160 of those stations have signed up to air the program. Many environmental issues -- sustainable energy, population, biological degradation, sustainable economic development and pollution, for example -- are of global concern and cut across political, racial and cultural boundaries. Material and information for Living On Earth is obtained from diverse producers and will be exchanged with public radio services around the world.
The museum of Science proposes to travel a 3,000 square foot exhibit entitled "Bogs". The exhibit will introduce a poorly understood habitat, acidic wetlands, in an interdisciplinary way. the peculiar physical features of bogs has led to a popular view of them as fearful and unhealthy places. This view has led in turn, to their destruction. To show the value of bogs, the exhibit will display their unique natural history. In addition, the exhibit will explore the relationship between people and bogs in modern and pre-historic times. in Europe and in North America. The exhibit will debut at the Museum of Science, and then tour to other museums in North America.