The Center for Science and the Media is requesting $2,006,069, of a total budget of $5,597,518, to develop the Science and Technology News Network (STN2) that will produce science news segments to be used by local television stations in their news programs. The products delivered to the stations will include 90-second video news stories in two versions -- with and without voice-over; scripts that local newscasters can read on air; topical and regional tips sheets to help producers localize the stories; follow-up research and one-on-one support by the project staff; explanatory or science-angle sidebars; web stories to introduce upcoming TV stories and provide more in-depth coverage; and Internet support with resources important to local TV producers. The project also provides content to the abcnews.com science site and to ABC News One, the network affiliate news service. The science modules will produce segments in both English and Spanish. The PI and General Manager for the project is Eliene Augenbraun, a former research scientist with experience in management and media. The News Director and Co-PI is Ira Flatow. They will work with an advisory committee of scientists and science journalists.
The Ramapo College of New Jersey requests funding to develop the "Senior Environmental Experiences (SEE)" project. The project will produce a series of interactive science experiences using Internet videoconferencing to connect seniors at community centers and extended care facilities with environmental experts at the Meadowlands Environment Center as the principal context for discussions of environmental concepts and issues. The goal of the program is to increase the interest of seniors by linking science to history and politics. "SEE" will create experiential modules related to the natural history, ecosystem structure and future of the Meadowlands. Discussion from the field using live images and feedback from the seniors would support exploration of details relevant to the specific topic at hand. The videoconferences will be recorded and made available to seniors in other locations throughout New Jersey and the US. Follow up materials will encourage further activities by the seniors. "SEE" will reach approximately 4,500 seniors in 32 centers during the three-year project.
WGBH Educational Foundation is requesting $1,709,863 to produce 20 new shows and new outreach and Web activities for ZOOM. ZOOM is a daily half-hour PBS series targeted to kids ages 8 to 11. Uniquely by and for kids, ZOOM gives its viewers a chance to explore, experiment and share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The goals for Season VII are to: (1) develop three new content areas-"Survivor Science," "Sleuth Science," and "Conservation Science"; (2) launch "ZOOM Into Action and Conserve," a new campaign designed to give kids conservation activities to fuel their volunteerism and help them understand the science behind their efforts; (3) create new science training materials for afterschool program leaders; and, (4) conduct summative evaluation to continue to gauge ZOOM's effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. ZOOM-related activities at community-based organizations include 1,450 ClubZOOM science afterschool programs and 23 ZOOMzone science museum exhibits. ZOOM currently is carried by 261 public broadcasting stations and is viewed by close to 5 million children per week. The 2,400-page interactive web site is updated weekly and attracts almost 43,000 visitors per day.
The Self-Reliance Foundation (SRF) will implement a comprehensive three-year project that provides Hispanics with greater access to science resources and increases their participation in informal science activities. The Hispanic National Community Science Festivals Project makes optimal use of radio and print media, as well as the Internet, to deliver much-needed services to the families in their homes and communities. First, the SRF will partner with the Hispanic Radio Network (HRN) and the Hispanic Broadcasting Corporation (HBC) to reach major Hispanic markets in Los Angeles, Miami, Chicago, Dallas and Yakima, Washington. A community coalition, including members of the radio station, community organizations and science centers, will be created in each of the targeted locales to plan events and support the project. Radio broadcasts will include information on community science festivals organized by science centers in these cities. Daily science radio capsules will also be developed, produced and distributed nationwide. Topics for radio capsules will include parental involvement and participation in informal science activities, and pathways to science careers. The Self-Reliance Foundation will serve as a clearing-house for community science resources by establishing an 800 number-hotline and bilingual Internet site with referral information on science opportunities within the community. It is anticipated that the festivals alone will reach 100,000-200,000 visitors per weekend, while broadcasts have the potential to reach the majority of the U.S. Hispanic population of 32 million people.
ScienCentral, Inc. is producing and distributing one two-minute television science story per week based on NOVA, the long-format PBS science series. Each segment will be produced using footage from the award-winning NOVA series as well as original and archival footage. They will be distributed by ABC News to its 200+ local affiliates for their use in their newscasts that run throughout the day. NOVA Minutes also will be integrated into WGBH NOVA's extensive web and outreach materials. All NOVA Minutes will contain the following: A sentence stating: "As reported (or explored) by PBS NOVA" A lower third notification of footage from PBS NOVA. 30 - 80 seconds of WGBH footage 30 or more seconds of non-WGBH footage A PBS NOVA branded element with a graphic, animation, or video that is integral to the story. Two versions, with/and without pre-recorded voice over (both have interview, natural sound) A script with a list and cures for lower-third supertitle of names, institutions and footage sources for stations to use in their own graphic style. The script will include a line for the news anchor to read that states "Watch PBS NOVA for more information." A catalogue number and ScienCentral copyright notice.
The ZOOM children's television series, which reaches over 5.4 million children each week, teaches viewers the scientific processes as well as delivering science and mathematics content. The outreach materials and activities provide viewers with opportunities to explore, experiment and share their creativity. WGBH is requesting $1,303,776 of a total budget of $3,977,936 to produce 20 new shows for the ZOOM series. There also will be a new ZOOM campaign, the ZOOMsci Club, which will provide a unique way for kids to deepen their science and math knowledge while engaged in ZOOM's hands-on activities. The campaign includes: the new television programs, new print materials and outreach activities, and a new area of the ZOOM website that includes an on-line forum for kids to share results of their experimentation. ZOOM has been chosen by PBS as the first children's "local/national" show. This PBS initiative capitalizes on the strength of local public television stations and provides the opportunity for stations to customize ZOOM to serve the needs of their local markets. The stations can produce and insert segments that honor local kids for their volunteer activities and feature local kids answering questions. Stations also can localize outreach activities, producing their own local ZOOM websites and launching ZOOM Into Action campaigns to motivate kids to volunteer.
This 12-month planning grant will create the foundation for a project based on meaningful, online, game-based learning. Specifically, it will enable the proposer to develop and validate story lines and game characters with middle-school aged children in two summer design institutes. In addition, the proposer will build partnerships with museums and informal learning institutions and develop a plan to work with these partners for the dissemination, promotion, use and evaluation of the future games. Intellectual Merit: The project will develop standards-linked design specifications for play scenarios, game characters and real-world, problem-based activities across STEM domains. These design specifications should be of significant value for future educational game development. Children will serve as "informants" during game design, providing input where most effective. This involvement in the planning process is critical to the success of the games, and should ensure the desired "kid appeal." Broader Impact: The strategy of involving advisory groups of children, including those at-risk, will allow the project to factor in ways to engage audiences underrepresented in the sciences by tailoring characters and activities that ensure broad appeal. In addition, the approach of solving puzzle-like problems embedded in a game's story narrative should appeal to both boys and girls. This project will generate a report for publication on the design process and resulting specifications.
Each month, the American Institute of Physics (AIP) will produce twelve, 90-second television news reports that demonstrate the relevance of research to society, including animated descriptions of the underlying science principles. The peer-reviewed reports are offered for sale on an exclusive basis to one station in each of the 211 principal television markets. The service currently has 84 subscribers with the potential to reach approximately 62% of the total US television households. AIP is actively seeking additional stations that will purchase the service. They have plans for the service to become self-sustaining when 170 stations become subscribers. AIP has a working coalition with numerous scientific societies including American Geological Institute, American Mathematical Society, American Meteorological Society, American Society for Mechanical Engineers, and Universities Research Association. The television production staff relies on story ideas provided by the range of scientists represented in these societies as well as from journal articles, university press releases, and other findings from research institutions. Once a treatment is developed for a story, outside science experts are asked to review it for accuracy and to comment on its validity and reliability. A "Know More" web component offers audiences an opportunity to find out more information about a science story.
WGBH is producing and disseminating two seasons of a daily, half-hour television science series and accompanying outreach for three to five year olds. The series will be carried nationally as part of Discovery Television's newly expanded Discovery Kids. The project, "Peep and the Big Wide World," will model a developmentally-appropriate process of inquiry and exploration, nurture young children's innate curiosity, catalyze further hands-on exploration of the world around them, and motivate parents and care-givers to support and encourage these activities. The television programs will combine animation and short, live-action segments. The animation will weave the early childhood science curriculum into stories about three birds and their animal friends as they explore the world. Science content, unifying concepts, and habits of mind will be reinforced through two-minute live-action segments that show kids engaged in science play relating directly to the previous story. The television series will be supported by a comprehensive "Anywhere Science" outreach component of the project. "Anywhere Science" reinforces the fact that opportunities to experience and enjoy science exist in most facets of life. It will offer a range of activities -- through both web and print materials -- that can be enjoyed by just about anyone, just about anywhere. "Anywhere Science" is being designed to show parents and caregivers how important it is to support children's curiosity and how easy it is to engage in activities that help develop their science "habits of mind." The outreach campaign will be built around the new National Association for the Education of Young Children professional development standards and Head Start's science framework. The content director for "Peep and the Big Wide World" is Karen Worth, Senior Scientist at the Education Development Center and the Co-Director of the Center for Urban Science Education Reform. She is also the Principal Investigator of "Tool Kits for Early Childhood Science Education" that is developing national standards for preschool science education. The Executive Producer for the project is Kate Taylor who has previously served as Executive Producer for"ZOOM," " Where in the World is Carmen Sandiego," and "Degrassi Junior High." The creator of PEEP and animation artist is Kai Pindal, former Head of Animation at Danish Television. The head writer is Kathy Waugh who has written four seasons of the Emmy winning children's series, "Arthur." Evaluation will be conducted by Rockman et al. Advisors for the series include Barbara Bowman, President of the Erikson Institute for Advanced Study in Child Development; Diane Levin, Professor of Education at Wheelock College; Tera O'Hora, Consultant and Workshop Facilitator for "Science Beyond the Sandtable;" Kathy Paget, an early childhood educator working as a science curriculum developer and evaluator of science-related educational projects at the Technical Education Research Center; Diane Whitehead, a Quality Initiative Coordinator for the National Head Start Association; and Elizabeth Young, Director of Head Start Child Care in Cambridge, MA.
The Delta Research & Education Foundation (DREF) is following up on a successful planning grant with the Science and Everyday Experiences (SEE) Initiative. The SEE Initiative will be implemented by the Delta Sigma Theta Sorority, a non-profit organization composed of 190,000 predominantly African-American professionals, that provides programs and services to promote human welfare. The program offers a five-year, comprehensive approach to the delivery of resources designed to help parents and caregivers of African-American children in grades K-8 effectively support informal science and math learning. By partnering with the AAAS, SEE provides members of the 800+ Delta chapters with leadership and professional development training in informal science education. The first phase of training is a three-day professional development workshop for Delta regional officers and members. Regional leaders are prepared to conduct State Chapter Leadership Professional Development Workshops. State Chapter workshops are 12-hour sessions that train 4,200 sorority members per year to sponsor ongoing family science events. Finally, Delta members that are K-12 or community educators will be designated as Parent Educators. SEE Parent Educators will receive 40-hour training sessions from AAAS, which enables participants to provide parents with 24 hours of informal science education. It is anticipated that 2,800 SEE Parent Educators will be trained during the life of the grant. Delta chapters are located in seven geographical regions, which encompass 40 states and will serve as the primary mode of dissemination. Promotion of the SEE Initiative will occur in conjunction with media partners. A 30-minute science radio talk show for families will broadcast nationally on Radio One and inquiry-based science inserts will be placed in the Afro-American Newspaper, which has a circulation of 6.5 million. Other outcomes include an informational website, as well as science activity cards for families and training materials. This project will impact 17,500 families per year.
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Barbara DavisSue WhiteLouise TaylorShirley Malcom
MacNeil Lehrer Productions is adding a significant science presence to the nightly "The NewsHour with Jim Lehrer" program by creating a Science Unit as part of their production staff. Each year for three years, the unit will produce at least 12 long-form documentary reports (8 to 12 minutes each), shorter (4 to 5 minute) videotape background reports to set up studio interviews, and brief (2 minute) news summary reports when appropriate. The NewsHour science production team also would collaborate with the NOVA team at WGBH through such means as production of a NewsHour companion report related to a planned NOVA documentary and use of a NOVA segment as a lead-in to a policy discussion on the NewsHour. Selection of story topics, information about developments in different fields of science, and validation of science content would be guided by a core advisory group that includes: Stephen Sass, Cornell University (Material Science, Nanotechnology) Ken Miller, Brown University (BioScience) Larry Smarr, Director of the California Institute of telecommunications and Information Technology (Infotechnology) Maria Ghirardi, National Renewable Energy Laboratory (Energy) John Logsdon, George Washington University (Space) The project will be supported by "The Online NewsHour." This web site will notify viewers via email of upcoming segments; provide public forums with scientists, researchers, ethicists and policy makers; and allow viewers to obtain transcripts of the broadcasts. The forums, conducted after the broadcast, include one or more of the principals who appeared in the program responding to questions and/or issues raised by viewers. Formative evaluation will be conducted by Rockman Et Al and summative evaluation will be conducted by the Goodman Research Group, Inc.
Ira Flatow has been producing SCIENCE FRIDAY for over a decade. The series is now rated among the top ten news programs carried by NPR and is carried by over 200 stations. In spite of this success, the audience, though large, is limited to those people who can listen on Friday afternoon. In addition, the program is not carried on some stations because it does not fit their weekday program format. However, in conversations with many station managers, Flatow has learned that many stations that do not now carry the series do understand the value of science to their listeners and would include a science program in their schedules if one were made available to them for broadcast on weekends. The purpose of this planning proposal is to develop the parameters for a SCIENCE WEEKEND series. Since weekend programming many times is not like programming on weekdays, it will be necessary to find out more about the length and format that stations most prefer and to establish key partnerships to assure the broadest impact of a weekend program. Specific tasks to be conducted in the planning phase include: 1. Surveying public radio stations about their preferences for format, length, and broadcast day for SCIENCE WEEKEND 2. Identifying key programming elements to be included in a pilot program 3. Recording, editing and producing a pilot program 4. Getting assessments of the pilot from public radio station managers and programmers 5. Evaluating the pilot with members of the target audience 6. Securing a network partner to serve as a distributor for the program 7. Creating partnerships with teaching and other educational institutions to participate in the outreach efforts of the project 8. Developing an evaluation strategy to assess the impact of SCIENCE WEEKEND on the audience