WGBH is producing and disseminating two seasons of a daily, half-hour television science series and accompanying outreach for three to five year olds. The series will be carried nationally as part of Discovery Television's newly expanded Discovery Kids. The project, "Peep and the Big Wide World," will model a developmentally-appropriate process of inquiry and exploration, nurture young children's innate curiosity, catalyze further hands-on exploration of the world around them, and motivate parents and care-givers to support and encourage these activities. The television programs will combine animation and short, live-action segments. The animation will weave the early childhood science curriculum into stories about three birds and their animal friends as they explore the world. Science content, unifying concepts, and habits of mind will be reinforced through two-minute live-action segments that show kids engaged in science play relating directly to the previous story. The television series will be supported by a comprehensive "Anywhere Science" outreach component of the project. "Anywhere Science" reinforces the fact that opportunities to experience and enjoy science exist in most facets of life. It will offer a range of activities -- through both web and print materials -- that can be enjoyed by just about anyone, just about anywhere. "Anywhere Science" is being designed to show parents and caregivers how important it is to support children's curiosity and how easy it is to engage in activities that help develop their science "habits of mind." The outreach campaign will be built around the new National Association for the Education of Young Children professional development standards and Head Start's science framework. The content director for "Peep and the Big Wide World" is Karen Worth, Senior Scientist at the Education Development Center and the Co-Director of the Center for Urban Science Education Reform. She is also the Principal Investigator of "Tool Kits for Early Childhood Science Education" that is developing national standards for preschool science education. The Executive Producer for the project is Kate Taylor who has previously served as Executive Producer for"ZOOM," " Where in the World is Carmen Sandiego," and "Degrassi Junior High." The creator of PEEP and animation artist is Kai Pindal, former Head of Animation at Danish Television. The head writer is Kathy Waugh who has written four seasons of the Emmy winning children's series, "Arthur." Evaluation will be conducted by Rockman et al. Advisors for the series include Barbara Bowman, President of the Erikson Institute for Advanced Study in Child Development; Diane Levin, Professor of Education at Wheelock College; Tera O'Hora, Consultant and Workshop Facilitator for "Science Beyond the Sandtable;" Kathy Paget, an early childhood educator working as a science curriculum developer and evaluator of science-related educational projects at the Technical Education Research Center; Diane Whitehead, a Quality Initiative Coordinator for the National Head Start Association; and Elizabeth Young, Director of Head Start Child Care in Cambridge, MA.
The Delta Research & Education Foundation (DREF) is following up on a successful planning grant with the Science and Everyday Experiences (SEE) Initiative. The SEE Initiative will be implemented by the Delta Sigma Theta Sorority, a non-profit organization composed of 190,000 predominantly African-American professionals, that provides programs and services to promote human welfare. The program offers a five-year, comprehensive approach to the delivery of resources designed to help parents and caregivers of African-American children in grades K-8 effectively support informal science and math learning. By partnering with the AAAS, SEE provides members of the 800+ Delta chapters with leadership and professional development training in informal science education. The first phase of training is a three-day professional development workshop for Delta regional officers and members. Regional leaders are prepared to conduct State Chapter Leadership Professional Development Workshops. State Chapter workshops are 12-hour sessions that train 4,200 sorority members per year to sponsor ongoing family science events. Finally, Delta members that are K-12 or community educators will be designated as Parent Educators. SEE Parent Educators will receive 40-hour training sessions from AAAS, which enables participants to provide parents with 24 hours of informal science education. It is anticipated that 2,800 SEE Parent Educators will be trained during the life of the grant. Delta chapters are located in seven geographical regions, which encompass 40 states and will serve as the primary mode of dissemination. Promotion of the SEE Initiative will occur in conjunction with media partners. A 30-minute science radio talk show for families will broadcast nationally on Radio One and inquiry-based science inserts will be placed in the Afro-American Newspaper, which has a circulation of 6.5 million. Other outcomes include an informational website, as well as science activity cards for families and training materials. This project will impact 17,500 families per year.
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TEAM MEMBERS:
Barbara DavisSue WhiteLouise TaylorShirley Malcom
resourceprojectProfessional Development, Conferences, and Networks
The Massachusetts Institute of Technology is conducting a three-day symposium to consider how to use images to communicate science and technology most effectively. Participants will include scientists, imaging technologists, computer scientists, photographers, science writers, illustrators, computer modelers, mathematicians, and others involved with communicating the basic science and findings from research. The focus of the conference will be on communication -- both from the scientific community to the general public, and within the scientific community. The 300 conference attendees will hear presentations from professionals working in the area. However, they will spend the majority of the time working collaboratively on solutions to model problems such as how to represent the interaction of a receptor with a ligand, how to make visually explicit the passage of time at all scales, and how to explain visually a sequence of events. Those who have committed to attend the conference will participate for several months in a conference web site prior to and after the meeting. The web site will enable participants to "critique" and make modification to various images and text used to communicate science. It also will be used to enable participants to collaborate in working groups on the model problems. The PI's for the project are Boyce Rensberger and Felice Frankel. Rensberger is director of the Knight Science Journalism Fellowships program at MIT. He is a science writer and editor and has worked in these capacities for both the New York Times and The Washington Post. Frankel is Artist-in-Resident and research scientist in the Department of Electrical Engineering and Computer Science at MIT. She photographs and digitally images research data in science and engineering. She has collaborated with George Whitesides to publish "On the Surface of Things: Images of the Extraordinary in Science."
WGBH is conducting research and testing an innovative science magazine television series dedicated to the public understanding of research. The show will present both breaking research news and reports on underlying trends and issues in science. It will also feature stories that follow experiments or lab work over extended periods, profiles of scientists, stories of invention and discovery, and more purely entertaining items. The project places strong emphasis on a collaborative approach with other media developers, notably web and museum exhibit designers, to deepen the impact of the show beyond its immediate broadcast. During the research phase, WGBH will convene a group of scientists, informal educators and other potential collaborators to investigate the parameters involved in a collaborative approach. They also will produce and test sample program segments to determine what formats may be most effective. In addition, WGBH will begin looking for on-camera talent who has the knowledge and presentation ability to carry such a program. The questions that will be examined in the research phase include: how research and production efforts can be coordinated across different media, how facilities and infrastructure might be shared among different organizations providing public information about research, how the new television format might be customized to allow local television stations and science centers to link it with local events, and what formats may be most effective in engaging the public, holding their interest over multiple programs, and conveying substantive information about research.
The Smithsonian Astrophysical Observatory is developing "SportSmarts," a national education campaign that builds on people's fascination with sports. SportSmarts plans to reach children and adults who are unlikely to turn their attention to science by "going to the sport" to reach audiences in places where sports are played or watched. During this planning phase, the project will: create proof of concept programming; research appropriate sports science content; build networks, partnerships and coalitions; create plans for outreach, evaluation, public relations and financing; and establish strong potential distribution outlets.
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TEAM MEMBERS:
Matthew Schneps
resourceprojectProfessional Development, Conferences, and Networks
The Museum of Science in Boston is conducting a workshop/symposium that will focus on the question of how best to address the issue of enhancing public understanding of major, on-going research efforts. The workshop will begin a critical discussion among researchers and some of the most prominent practitioners of informal public education in the areas of science, engineering and technology. The discussion will explore possible directions that might be taken in regard to disseminating information about research to the public and in increasing the public's understanding of the role and possible implications of this research. Issues to be examined include: The scope and aspects of research upon which to focus; The present obstacles to public understanding; The advantages and disadvantages of different approaches for disseminating information; Costs and time frames of different approaches; How to encourage and implement collaboration and networking among institutions that have the goal of increasing public understanding. The general goal of the workshop is twofold: to provide feedback that will inform the creation of new programs to address the issue of enhancing public understanding of research and to share ideas among institutions that have a common purpose.
WTTW, the public television station in Chicago, is developing a science education project targeted at children aged 6 to 10. The major components of the project will be a 13-part animated television series, an interactive webpage and multiple outreach components for individuals and families. The television series features a pair of animal astronauts -- an eager dog named Billie and a reluctant flea named Miles -- as they travel through space in search of science adventure. The two work together to explore problems, solve mysteries and survive adventures while aboard their doghouse-shaped spaceship and on the worlds they discover throughout the universe. In each episode, using an inquiry-based method of problem solving, Billie and Miles embark on a new adventure and explore a single science concept in depth, approaching it from many different ways appropriate to their respective personalities. Science content for the series is being developed by Ian Saunders, previously Head Science Writer for Bill Nye the Science Guy; Dr. Edward Atkins, President of Science Productions for TV who has developed science programming for Children's Television Workshop and WNET; and Dr. Jose Rios, Assistant Professor for Science Education at the University of Washington, Tacoma. The series will be produced by WTTW in partnership with Nelvana Ltd., the animation company for The Magic School Bus. Formative evaluation during the planning phase will be conducted by Dr. Barbara Flagg of Multimedia Research. The major activities during the planning stage include: 1) Convening the core advisors to develop the science content bible, finalize age-appropriate content goals, suggest ideas and strategies for presenting the science, and organizing principles consistent with the National Science Education Standards and the AAAS Benchmarks. 2) The group also will examine a range of creative issues that bear directly on the effective delivery of science content. 3) Development and formative testing for a short animation prototype that will illustrate one of the series' science concepts. This segment will be tested to assess the appeal of its style and its efficacy in communicating science. 4) Continuation of work with Nelvana to develop character sketches and background, create storylines and write a pilot script. 5) Validate and expand on the current outreach concept.
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TEAM MEMBERS:
MaryBeth HughesEdward AtkinsIan SaundersFrederick SchneiderBarbara Flagg
The Educational Broadcasting Corporation (WNET) is researching and testing an experimental, short format television broadcast and Web project entitled, "Science InSight." The goal of this experimental research is to determine if short-format television segments can successfully increase Americans' understanding of and interest in new research in science and technology and, if they can, which of several possible formats is likely to be most successful. During this research and development phase, WNET will test the viability of the project model and develop and refine the model for use in a selected group of media venues such as the forthcoming PBS weekly public affairs program, "Public Square." The specific activities to be undertaken in the research phase include: assembling an expert board of up to six advisors with expertise in science, science journalism and media; producing three experimental, short-format, "program concept" video segments of varying lengths for use as science information pieces in other media programs; conducting formal and informal testing and evaluation of these test formats for appeal, credibility, clarity, and comprehensibility of style and content; and identifying additional key potential distribution partners from television media, print, Web and science centers outlets.
Maine Public Broadcasting Corporation is producing three seasons of a regional television series that will enable audiences to explore, appreciate and learn about the relationship between science and everyday life in Northern New England. The project is being developed in collaboration with public television stations in Vermont and New Hampshire and will attract viewers by focusing on content and issues that are of unique interest to this area. It addresses the critical need to improve science literacy in this predominantly rural region of the country. Ancillary materials will be developed for use at home, in the community, and in classrooms and will consist of: Quest "Take-Home" Activity Pages, "In Your Community" Guides, Quest Community Events, and Classroom Lesson Plans and Suggested Activities.
The MIT Media Laboratory, in collaboration with six museums, will develop the "Playful Invention and Exploration (PIE) Network," with the goal of engaging a broader audience in science inquiry and engineering by enabling more people to create, invent and explore with new digital technologies. PIE museums will integrate the latest MIT technologies and educational research into their ongoing public programs. The museums will organize MindFest events, modeled after a two-day event at MIT in 1999, at which youth, educators, artists, engineers, hobbyists and researchers came together to collaborate on invention projects. The PIE Network will disseminate PIE ideas and activities to educators and families nationally.
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TEAM MEMBERS:
Mitchel ResnickNatalie RuskBakhtiar MikhakMike PetrichKaren Wilkinson
Reading Rainbow is a long running, highly acclaimed children's television series designed to engage children in reading. Over the years, the series has incorporated both a science strand and a mathematics strand. Nebraskans for Public Television is now producing two additional math-focused programs and one integrated math/science program. These programs will further integrate math-oriented books into the series, will heighten the visibility of quality children's math-oriented books, and will model how children can understand and enjoy mathematics and science in the world around them. Outreach will be coordinated with libraries and museums nationwide. The project also will expand the "Math for Families Workshops," which were previously developed, from 50 public broadcasting stations to 100 stations. The workshops also will be integrated into the PBS "Ready To Learn" endeavor.
Jim Metzner Productions is developing a means to broaden and deepen the reach and impact of the "Pulse of the Planet," the short-format science and nature radio series that is currently carried on approximately 300 stations. The plans are to develop and broadcast a Spanish-language version of the series and to continue production and increase the carriage of the short-format programs. In addition to broadcast radio, the series also will be available in RealAudio on the National Geographic Web site, and the project has its own Web site.