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resource project Media and Technology
Consumer Reports Television will produce a series of four half- hour TV specials and companion outreach materials, called "YOU TEST IT|," for public television broadcast and broad educational and home video distribution. Targeted for children ages 7 to 13 -- particularly those from low-income, minority families -- the project will draw on the resources of Consumers Union, the non- profit, scientific, research and education organization that publishes Consumer Reports magazine and ZILLIONS, the Consumer Reports for Kids. The "YOU TEST IT| series, created by an experienced team of children's TV producers, focuses on testing and evaluating popular products -- from observing the bubble-power of bubble gum to measuring the efficiency of 10-speed bicycles. Using lively, state-of-the-art techniques appealing to kids, "YOU TEST IT|" will encourage children to use science and math skills to investigate and, ultimately, solve real-world problems. Each of the 4 programs will cover a broad product theme such as Foods/Snacks, Toys/Games, Sports/Recreation, and Electronic Gear. Activity Guides, expanding on these topics, will delve more deeply into the science content of each show, providing hands-on learning materials for children. With repeated broadcasts of "YOU TEST IT|" over hundreds of PBS stations, and reuse of tape and print materials, millions of children will gain greater access to objective product information and greater awareness of science and its importance in everyday life.
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TEAM MEMBERS: Joyce Newman Edward Groth Susan Markowitz
resource project Media and Technology
SOUNDPRINT, the weekly half-hour, nationally heard public radio documentary series proposes SOUNDPRINT EXPLORES SCIENCE, five programs that will make science more understandable and accessible to general audiences, with secondary use in instructional settings. SOUNDPRINT proposes three different treatments of science: 1) Programs that profile scientists and the life of a scientist; 2) A comprehensive examination of a long-term science project; and 3) Explorations of issues on the frontiers of science. Two programs will profile scientists to illustrate what it is like to live the life of a scientist, how she/he became interested in a particular subject, why it is important, current research on the subject and scientific method. One program will trace, over time, a scientific project: it will be recorded over time and presented in a compressed half hour. Listeners will learn about the scientific method, share in the human interest and suspense. Two programs will bring listeners the latest thinking on a subject from individuals working on a scientific frontier and present it in an engaging, understandable manner. SOUNDPRINT has a successful track record of initial science programming within the on-going series. SOUNDPRINT documentaries combine journalistic excellence, personal storytelling and state-of- the-art audio production to create compelling programs which present issues and ideas in an accessible, memorable way. Distributed by the American Public Radio Network, SOUNDPRINT reaches over 300,000 listeners each week; cassette copies of program reach a broad post-broadcast audience in schools, libraries, community centers, youth centers, colleges and informal sharing by listeners.
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TEAM MEMBERS: WILLIAM SIEMERING Moira Rankin
resource project Media and Technology
With support from the National Science Foundation (NSF), National Public Radio (NPR) will provide five years of operation of NPR's Science Unit to provide science and technology news and information on NPR's MORNING EDITION, ALL THINGS CONSIDERED, and WEEKEND EDITION shows. Prior NSF support has allowed NPR to create stable, sustained in-depth science coverage on the national network of 335 local public radio stations. More than 9,000,000 people a month, or 2.5% of the U.S. population each week, listen to NPR's news magazines. Science coverage includes 400-500 science stories each year. NPR's News and Information Service is widely acclaimed; awards have included the Alfred I. DuPont Columbia University Journalism Award, and the Science Unit's staff's Westinghouse-AAAS Science Journalism Award and the National Association of Science Writers' Science in Society Award. With this five year award, NPR will consolidate the gains that have been made, continuing to provide the coverage that has earned their reputation, while moving towards financial independence from NSF. A FY87 30 month award of $574,449 and, subject to the availability of funds, following 12 month awards of $240,698 in FY89, $210,939 in FY90, and $180,623 in FY91 are recommended.
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TEAM MEMBERS: William Buzenberg
resource project Media and Technology
Talcott Mountain Science Center, in cooperation with the Urban Schools Learning Network (encompassing a variety of state, regional and national partners), seeks $698,141 in National Science Foundation funds under the Informal Science Education Program for a three year national model for increased minority interest and participation in Informal Science Education Program for a three year national model for increased minority interest and participation in informal science education. The title of this partnership is Project PROMMISE )Promoting Role Model Minorities in Science Education). Over the next three years, Project PROMMISE will produce and broadcast at least 30 distance learning programs for thousands of secondary level students in urban and disadvantaged communities throughout the U.S. These Project PROMMISE broadcasts will bring distinguished minority and women scientists, explorers, astronauts and other figures in touch with urban young people through interactive video programming. Broadcasts will be preceded and followed by hands- on informal science education activities. The project also will broadcast national career exposure, exploration, and mentoring programs to better inform urban minority students of academic and career enrollment in secondary and post-secondary math, science and technology studies and cultural isolation by urban students, teachers and urban informal science education institutions. Major national partners for reform and pre- college minority enrichment are participating in the project, including the Edna McConnell Clark Middle School Change Network, the Museum Satellite Network, PIMMS at Wesleyan, the CT Pre- Engineering Program (CPEP). Private sector support has been gained from United Technologies, CIGNA and Union Carbide.
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TEAM MEMBERS: Donald LaSalle Glenn Cassis Daniel Barstow
resource project Media and Technology
Project Enhanced Science Learning (PESL) offers learning partners opportunities to engage in authentic scientific inquiry through apprenticeship. Such inquiry is often enabled by dynamic interactions among learning partners in physical proximity. Yet scientific and business practice using Internet and broadband services recognizes that not all partners necessary to an interaction can be co-located. Our vision uses new technologies to extend the collaborative "reach" of PESL to include diverse expertise among remote learners, teachers, and scientists. This work, in atmospheric sciences, extends collaborative media beyond asynchronous text-only email to shared workspaces and two-way audio/video connections that allow for collaborative visualization of science phenomena, data, models - What You See Is What I See (WYSIWIS). Tools for local- and wide-area networked learning environments will enable highly interactive, media-rich communications among learning partners. Research on these learning architectures will provide pedagogy and social protocols for authenticating the science learning experience in classrooms and other spaces. Greater motivation to learn and enhanced science learning in terms of more valid, performance assessments should result from students' participations. The next decade brings widespread, networked multi-media interpersonal computing. This project will provide a blueprint to inform the effective use of interpersonal collaborative media for science education.
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TEAM MEMBERS: Roy Pea Elliot Soloway Louis Gomez
resource project Professional Development, Conferences, and Networks
The proposers will organize and conduct the first of what is hoped will become an Annual Symposium on Children's Science Books that will focus national attention on this important and overlooked channel for science literacy. This first two day symposium will involve 75 editors, authors, librarians and educators in an intensive exploration of science books intended as independent or collateral reading materials for children at home, classroom or library. A national advisory committee will help shape the symposium's content. Professional and popular articles and a book will disseminate the results of the meeting. This project will explore an often-overlooked area of popular science education, and will involve science researchers committed to participating in improving popular education and communication in science. NSF support will be supplemented by university funds and income from the symposium.
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TEAM MEMBERS: Alfred Bortz Indira Nair
resource project Professional Development, Conferences, and Networks
The National Learning Center requests $31,767 from NSF in support of a conference focused on research on learning in children's museums, with a special emphasis on science. With funds from the Rockefeller Brothers Fund, a conference is being held in March at the Indianapolis Children's Museum. Participants are from these fields: Children's museums, cognitive psychology, and education. What will emerge are papers and a video that relate to how we learn in museums, how we can better design exhibits to support learning, and especially learning in science, a survey on permanent science exhibits in children's museums, and a research agenda with researchers matched to sites with preliminary timelines and costs for a number of projects on how we learn, and learn science, in museums. All principals are contributing their time. Rockefeller funds will pay for travel, hotel, and food. NSF funds are requested to support documentation and dissemination which will include a video of the full proceedings for study purposes, a finished 20 - 30 minute video highlighting key ideas. The viseo will be transcribed and edited to produce a series of papers suitable for dissemination.
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TEAM MEMBERS: Ann White Lewin
resource project Media and Technology
Award-winning Scholastic Productions, Inc. proposes to produce 39 fully animated, half hour television programs, based on the successful children's science book series, The Magic School Bus. We are seeking funding for the initial three seasons (13 episodes per season) which will be produced over a four year period. Designed as an informal science education series for PBS, it is targeted primarily for 6-9 year-olds, with special attention given to reaching girls and minority children. The series has clear science pedagogical goals: 1) to motivate children to further science study, 2) to present science facts, concepts and systems, and 3) to inspire positive attitudes towards science and education for students and teachers. Throughout the production, audience research and field testing will ensure that the programming is effectively meeting these goals. The series features a remarkable teacher, Ms. Frizzle, who takes her class on equally remarkable field trips. While other teachers may go to a museum, Ms. Frizzle leads her class onto a yellow school bus that shrinks (along with its students) to the size of a cell to journey through the human body, rocket into outer space, or travel into the eye of a hurricane. Thus, the series makes science tangible and relatable for an audience of children who are still concrete thinkers. We will create a broad outreach program, utilizing the publishing and distribution resources of Scholastic Productions' parent company, Scholastic Inc., (the largest publisher of children's materials in the English-speaking world), and other targeted organizations. Through viewer guides, series publicity and promotion, magazine editorials, community and after-school programs, we expect to reach a large and culturally diverse audience, including minorities frequently not served by PBS.
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TEAM MEMBERS: Alison Blank Jane Startz
resource project Media and Technology
Prism Productions will manage a transition to economic independence for the "How About..." science news insert series featuring science journalist Don Herbert. "How About..." has for a decade provided science new inserts for local commercial news broadcasts around the country, supported by NSF and the General Motors Corporation. The series airs regularly on more than 140 commercial television stations in markets representing 70% of american households. In an effort to establish independence and a self-sustaining economic base, the proposers will redesign the series to accommodate recent trends in local news broadcasting, develop a mix of 90 second and 3-4 minute feature segments, and seek corporate sponsors for the series, newly titled "Correspondent Science News." The new package will be offered to stations on a barter basis. This award-winning series has reached many households in the country with accurate and professional science reporting. With the conclusion of NSF support after an extended period, this award will maximize the opportunity for independent continuation of the series.
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TEAM MEMBERS: Donald Herbert Norma Herbert Ronald A. Silverman
resource project Media and Technology
"3-2-1 Contact," the nationally broadcast award winning children's public television science series, has been reaching children aged 8-12 with daily half hour science programming since 1980 with support from both the National Science Foundation and the U. S. Department of Education. In seven seasons of production, CTW has produced 225 regular and two special shows, generating an estimated 633 million viewings by the target audience and more than 1.66 billion viewings by viewers of all ages. With completion of primary show production, the series will begin repeat broadcasts in the fall of 1989 drawn from the library of existing programs. This final award will support continued broadcast of the series and insure the widest possible distribution and utilization of "3-2-1 Contact." CTW will implement a Transition Plan to sustain series broadcast, establish series access as a VCR based science resource, and insure permanent access for teachers, schools, and out of school resources to the "3-2-1 Contact" program library. Broadcast activities will include supporting a portion of the costs of residuals for rebroadcast for a five year period, production of five "3-2-1 Contact EXTRAS" -- single topic half hour specials with high visibility -- and encouraging increased off air taping of the series by teachers. Support for school use of the series will be strengthened with the development and distribution of topic indexing software and teacher guides, the creation of short "3-2-1 Contact" segments specifically tailored to the classroom needs of teachers and a series blockfeed to schools to create a permanent archive of shows. Community outreach partnerships will be strengthened and home video opportunities explored as well. This five year award will allow millions of American children the continued opportunity to view science programming after school on a regular basis, and will assist their teachers in making effective use of "3-2-1 Contact" program materials in classroom settings.
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TEAM MEMBERS: Emily Swenson
resource project Professional Development, Conferences, and Networks
This project is to host a conference, "Future Direction of Informal Science Education", for project directors of NSF- funded informal science education projects. The purpose will be to: promote communication, networking and collaboration; address common problems; discuss strategies for areas of concern; design future roles of projects for informal science education. Themes for the conference will be serving underrepresented audiences, linkages with formal education and citywide systemic change, and assessing the impact of informal science education project.
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TEAM MEMBERS: Alan Friedman
resource project Media and Technology
This is a study of the writing styles appropriate for describing science and nature television programs, thereby making them accessible to visually impaired audiences, and to access the audience's needs and preferences for science and nature programs.
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TEAM MEMBERS: David Kuhn