In August 2012, the National Museum of Natural History (NMNH) contracted with Audience Focus (AF), a Maryland-‐based research and evaluation organization, to evaluate visitors’ experiences with the Scientist Is In program. Specifically, AF was asked to design a comprehensive study that would provide insight into the nature of visitors’ engagement with the program, and how participation in the program influenced visitors’ understanding of and curiosity about science topics, awareness of science careers, perceptions of NMNH as a research institution, and recognition of the connections between