Until today museums have tried to identify and segment their audiences based on their demographics. After years of conducting research in the US, John Falk in 2009 introduced a descriptive and predictive framework for identifying visitors on the basis of their motivations, as related to identity. This article summarises Falk’s innovative framework as described in his book Identity and the Museum Visitor Experience (2009), in addition to his presentation at the Visitor Studies Conference at the Victoria and Albert Museum in January 2010. In addition the article draws on the author’s related
This thesis investigates how people make meaning in and from museums, through encounters with artefacts which are mediated by portable digital technologies. It provides evidence that technology can help to manage the amount of information visitors encounter, instead of increasing it, through activities which structure the use of technology. One such activity - visitor-constructed trails through museums - is studied in depth, with attention to how (and to what extent) the activity is structured, the contexts in which it takes place, and how various tools and resources mediate and support the
In this paper, we introduce the Exploratory Behavior Scale (EBS), a quantitative measure of young children's interactivity. More specifically, the EBS is developed from the psychological literature on exploration and play and measures the extent to which preschoolers explore their physical environment. A practical application of the EBS in a science museum is given. The described study was directed at optimizing parent guidance to improve preschoolers' exploration of exhibits in science center NEMO. In Experiment 1, we investigated which adult coaching style resulted in the highest level of
This paper presents an exhibit assessment tool for science centers that is based on the premise, supported by learning theories and research, that the level to which a visitor is engaged by an exhibit is a direct indicator of the learning taking place. Observable behaviors are used to distinguish three stages or levels of visitor engagement described as initiation, transition, and breakthrough. A distinctive visitor engagement profile can be constructed for an exhibit that can then be used in assessing the effectiveness of subsequent changes made to the exhibit experience. It is suggested that
I hear a lot about how we need a new business model for museums or that the current business model is broken. We have business models; we just may need to evolve them.
For museums, continuing revenue comes from four sectors (Visitors and Program Customers, both earned revenues, and Public and Private Supporters, both support revenues), each with its own interests. This article focuses on earned revenue opportunities and how to think about them, particularly those available to children’s museums.
As part of its continuing effort to maximize efficiency by assessing the effectiveness of its efforts, NASA’s Office of Education contracted with Abt Associates in July 2009 to evaluate the Informal Education Program. The goals of the evaluation are twofold: (1) to gain insight into its investment in informal education; and (2) to clarify existing distinctions between its informal education and outreach efforts. The evaluation findings provide descriptive information about all the projects in the NASA’s education portfolio affiliated with Outcome 3 (Informal Education) and selected Outcome 2
Science journalism usually focuses on achievements presented in scientific papers previously published in specialized journals. In this paper we argue that the Actor-Network Theory (ANT) can help to widen this approach and reduce the dependency on scientific papers, by valuing not only scientists, but also other actors, theirs motivations, interests and conflicts. ANT could also help to reduce the distance between scientists and the audience by exposing uncertainties about the production of science.
Public images of scientific researchers –as reflected in the popular visual culture as well as in the conceptions of the public- combine traditional stereotypic characteristics and ambivalent attitudes towards science and its people. This paper explores central aspects of the public image of the researcher in Greek students’ drawings. The students participated in a drawing competition held in the context of the ‘Researcher’s Night 2007’ realized by three research institutions at different regions of Greece. The students’ drawings reveal that young people hold stereotypic and fairly traditional
The first 18 volumes of the International Scientific Series published in both London and New York were reviewed to assess their contribution to transatlantic communication of popular science. The dominant flow of ideas was westwards on topics such as science versus religion, empiricism in psychology, survival of the fittest, jurisprudence versus mental illness, economics and development of cinematography. There was an eastward flow in philology. The preparation of volumes was rushed and many authors merely expanded previous notes, articles and pamphlets. Commercial and idealistic motives
This article sums up key results of a web-based questionnaire survey targeting the members of the Danish Science Journalists' Association. The association includes not only science journalists but also other types of science communicators. The survey shows that science communicators have a nuanced and multidimensional view on science communication, science, and technology. Science communicators are thus more than the "mountain guides" of science, as a recent definition describes it. The survey respondents are not just interested in helping the public at large to a wider recognition of
From contributions of astronomy data and DNA sequences to disease treatment research, scientific activity by non-scientists is a real and emergent phenomenon, and raising policy questions. This involvement in science can be understood as an issue of access to publications, code, and data that facilitates public engagement in the research process, thus appropriate policy to support the associated welfare enhancing benefits is essential. Current legal barriers to citizen participation can be alleviated by scientists’ use of the “Reproducible Research Standard,” thus making the literature, data
Digital information and communication technologies (ICTs) are novelty tools that can be used to facilitate broader involvement of citizens in the discussions about science. The same tools can be used to reinforce the traditional top-down model of science communication. Empirical investigations of particular technologies can help to understand how these tools are used in the dissemination of information and knowledge as well as stimulate a dialog about better models and practices of science communication. This study focuses on one of the ICTs that have already been adopted in science