We know that giant screen films put viewers in places where they have never been, show them amazing things they will never see in everyday life and engage them in a visceral way as no other film experience can. But this is not enough. How can giant screen films combine popular appeal with lifelong learning experiences?
The Educational Broadcasting Corporation (WNET) is researching and testing an experimental, short-format television broadcast and Web project entitled "Science InSight." The goal of this experimental research is to determine if short-format television segments can successfully increase Americans' understanding of -- and interest in -- new research in science and technology and, if they can, which of several possible formats is likely to be most successful. During this research and development phase, WNET will test the viability of the project model and develop and refine the model for use in a selected group of media venues such as the forthcoming PBS weekly public affairs program,"Public Square." The specific activities to be undertaken in the research phase include: -assembling an expert board of up to six advisors with expertise in science, science journalism and media; -producing three, experimental, short-format, "program concept" video segments of varying lengths for use as science information pieces in other media programs; -conducting formal and informal testing and evaluation of these test formats for appeal, credibility, clarity and comprehensibility of style and content; and -identifying additional key potential distribution partners from television media, print, Web and science centers outlets.