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resource project Media and Technology
In both the STEM media and entertainment sectors women are significantly unrepresented. Women account for only 21% of the upper-level positions in film (directors, writers, executive producers, cinematographers, etc.) according to a recent study. This small conference directly addresses how to expand the volume of STEM focused media and entertainment content centered on women and girls. The Creative Workforce Summit: Women Storytellers Explore STEM will be held in New York City and online (hybrid) in September 2022. The goal of the conference is to 1) encourage an infrastructure of support for the creation and distribution of informal STEM educational film, digital, and television content that is centered on women and girls and 2) to strengthen ties between women in media, entertainment, and women in STEM fields. The agenda includes keynote addresses by thought leaders in STEM disciplines and media, panels of industry leaders, a youth journalist interviews, and film screenings with filmmaker and scientist Q&As. The conference will be a hybrid event to allow for the greatest access to a broader audience. The projected 300 in-person and 1000+ virtual attendees will be drawn from New York Women in Film and Television’s extensive membership and 100+ partner organizations in entertainment and media, including Black Public Media, Brown Girls Doc Mafia, Firelight Media, ReelAbilities, and the National Association of Latino Independent Producers. The conference will be followed by a publication based on the convening featuring the keynotes, abridged panel discussions, additional interviews, and industry representation data analysis. In addition, a curriculum guide for high schools and colleges focused on STEM and film collaborations will be developed and distributed.

A post conference quantitative survey will be conducted with conference participants to gather data on the impacts of the conference. Questions to be asked include: What new professional connections were made by women attending the conference? What was learned related to the craft of STEM related media production and distribution? Were new and meaningful connections made with participants outside the participant’s current field/networks? Additional analysis will be done by the organizers of the conference in planning post-conference strategies for supporting and building the women in STEM infrastructure.
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TEAM MEMBERS: Cynthia Lopez
resource research Media and Technology
This poster was presented at the 2021 NSF AISL Awardee Meeting. Dinosaurs of Antarctica is a giant screen film and outreach project that documents the work of NSF-funded researchers on expeditions to Shackleton Glacier during the 2017-2018 field season. This immersive film and companion television special will bring the past to life and engage the public, and particularly students in middle grades (6-9), with polar science through appealing, entertaining media experiences and informal learning programs. The film serves as a companion for the synonymous Antarctic Dinosaurs museum exhibition
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TEAM MEMBERS: Deborah Raksany Andy Wood Karen Elinich
resource research Media and Technology
In order for science media to thrive in an environment where science misinformation is prevalent -- more than ever communicators need tools to be effective in reaching audiences. Researchers in science communication have developed best-practices approaches that can be extremely useful. Connecting researchers in science communication and practitioners including science filmmakers can lead to research that is more applicable and impactful and relevant to the needs of producers, in addition to media content that is based on the latest best-practice evidence.
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TEAM MEMBERS: Reyhaneh Maktoufi
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. This EAGER seeks to explore the state of research ethics in practice in science and, specifically, how ethics plays out in informal STEM institutions, through lenses of multiple cultural traditions and perspectives. By means of producing a documentary, Decolonizing Science, the project will engage scientists and informal STEM educators in considering how informal STEM institutions could re-envision their work to fundamentally embrace inclusivity and belonging. The exploratory process will challenge and inform informal STEM learning institutions and the scientists with whom they work to consider how to navigate contemporary social tensions, support research that values diverse perspectives, and promote decolonizing practices. A significant component of the project includes screenings, workshops, and difficult conversations, in conjunction with informal learning institutions that are already on the front lines of new language and knowledge creation. The project will be a collaborative process as participants' thoughts, views, and arguments will shape the project from the beginning. Once the film is made, collaboration will continue by engaging science-based practitioners at institutions that serve communities of color and that are invested in working towards greater diversity, inclusivity, equity, and access. Discussions related to the film's screenings will inform how informal learning institutions can radically re-imagine their work and their spaces, including teaching, curation, research, communication, and knowledge and literature production.

The film will explore the origins, creation, and evolution of Western science as an enterprise that can sublimate, marginalize and re-narrativize the practices, procedures, ethics, and contributions of the underrepresented people of color in science. Through focus groups, interviews, and facilitated discussions, this EAGER will document and share the interactions among scientists, informal STEM educators, and filmmakers as they explore how to practice more ethical science in communities of color, on their lands, and within their nations, as well as how science can be portrayed and enacted within informal STEM learning institutions. The project seek to challenge and shift both informal STEM learning institutions and the sciences, through a yet-untested, well-considered, and humane approach to ethical practices of science and their implementation in informal STEM learning institutions through a film and by envisioning possible futures.

This project is jointly funded by Directorate for Education and Human Resources/Advancing Informal STEM Learning Program, the Directorate for Social, Behavioral and Economic Sciences Ethical and Responsible Research program and the Directorate for Geosciences Education and Diversity program.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Kendall Moore Amelia Moore
resource research Media and Technology
We used content analysis to analyse the representation of female scientists in animated short films on gender and science, selected from the Anima Mundi Festival, over 21 annual editions. In these films, female scientists are featured as ‘intelligent’, ‘dominant’ and ‘well respected’, adult, white, wearing a lab coat or uniform and working in laboratories and fieldwork. We identified a reconfiguration of the gender stereotype in films in which the female character is about to gain space and visibility. We also analysed films whose sexist foundations in the relationship between scientists and
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TEAM MEMBERS: Gabriela Reznik Luisa Massarani
resource project Media and Technology
This conference grant will support professional development at Jackson WILD. Jackson WILD (formerly the Jackson Hole Wildlife Film Festival) is the premier industry conference for science and natural history documentary filmmakers and distributors, bringing the world's top factual storytellers together with inspiring STEM (Science, Technology, Engineering, Mathematics) professionals at a biennial industry conference and juried film festival. This project supports a robust thematic strand of professional development within the conference focused on strategies for making the science of science communication more accessible to an industry that has significant influence over the accuracy, quality and quantity of STEM stories reaching mainstream audiences through popular media.

The conference grant strategies are scaffolded upon the results of Jackson WILD's previous two conference awards which have employed multiple interventions aimed at 1) understanding how science communication expertise is perceived and gained by media content creators, 2) identifying the demographics and professional development needs of both emerging and seasoned STEM storytellers, and 3) finding pathways to enhance science communication expertise for STEM professionals seeing to increase their reach to public audiences. The current conference grant will build upon lessons learned and offer thematic professional development programming advancing science communication literacy and best practices among media professionals and STEM communicators. The 2019 Jackson WILD industry conference will also further expand the cross-industry STEM media fellows program, which offers professional development and cohort-building opportunities to emerging professionals in both STEM and media fields. The driving theory of change is that access to research-informed professional development and increased science communication fluency among content creators and STEM communicators results in products (i.e. documentary programs, podcasts, social media content, etc.) that are in better alignment with evidence-based best practices for communicating STEM topics to lay audiences. Therefore, the resulting media products will be more effective in engaging and educating those audiences, resulting in increased STEM literacy and informal STEM learning. To extend the reach and impact of the conference, the program content will be available on line via streaming videos and podcasts on various channels. Investing in professional development for science media professionals will strength the ecosystem of quality STEM media and help support public engagement in STEM more broadly. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understanding of deeper learning by participants.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Ru Mahoney Lisa Samford
resource research Media and Technology
A science-based companion guide to 46 feature films—including HIDDEN FIGURES, THE MARTIAN, PRIMER, and THE STANFORD PRISON EXPERIMENT. Each film received development or distribution support from the Alfred P. Sloan Foundation because of its scientific content. The guide indexes each film by scientific subject matter and provides supplemental science content, meant to encourage audiences inspired by films to explore the scientific subject matter further. It also includes links to how to watch the film. The guide is available to access online or download as a PDF.
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TEAM MEMBERS: Sonia Epstein
resource research Media and Technology
The Sloan Science & Film Teacher's Guide indexes by scientific subject matter over 50 short fiction films funded by the Alfred P. Sloan Foundation, that can be streamed for free anytime. The Guide offers an introduction, teaching framework, study questions, and additional resources. Each film is correlated with Next Generation Science Standards as well as New York City Science Standards. The Guide can be viewed online or downloaded as a PDF.
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TEAM MEMBERS: Sonia Epstein
resource evaluation Media and Technology
California Academy of Sciences contracted with Wendy Meluch of VisitorStudies.com to design and conduct an evaluation of the Habitat Earth planetarium show (HE) during winter/spring 2017. HE is a 30-minute show which features a pre-recorded movie-like section, and a live presentation. HE team members’ primary interests were to assess cognitive, affective and behavioral impacts of the show on audience members, and understand the roles and relative strengths of the live and pre-recorded segments of the program in manifesting those impacts. Findings of this study will inform development of the
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TEAM MEMBERS: Wendy Meluch
resource research Media and Technology
This is a book review of "Cosmos and the Rhetoric of Popular Science" by K. Shroeder Sorensen. Shroeder Sorensen analyses in depth the close relationship of the TV-series Cosmos [1980] with the popular culture, in its broadest sense, at the time of its release. The novel application of Fantasy-Theme analysis to the rhetorical vision of the series reveals how it is the product of a very careful and successful design. The book also compares the original series with its 2014 reboot Cosmos: A Spacetime Odyssey [2014].
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TEAM MEMBERS: Erik Stengler
resource project Media and Technology
Lineage is a comprehensive educational media and outreach initiative that will engage individuals and families in learning about deep time and evolution, helping audiences come to newfound understandings of the connections between the past, present, and future of life on Earth. The project is a partnership between Twin Cities PBS (TPT) and the Smithsonian Institution's National Museum of Natural History and is linked to the opening of that museum's new Deep Time Fossil Hall in June 2019. The project includes a two-hour film for national broadcast on PBS, and a 20-minute short version for exhibition in science centers. The documentaries will show how scientists, using paleontology, genetics, earth science and other disciplines, can reconstruct in detail the origins of living animals like birds and elephants, revealing their ancient past as well as evidence of ecological change that can inform our understanding of Earth today. Extensive educational outreach will include the creation of "Bone Hunter," an innovative VR (Virtual Reality) game designed for family co-play that engages multiple players in the process of paleontology as they piece together a fossil in a digital lab. Bone Hunter and other collaborative educational activities will be deployed at Family Fossil Festivals that will attract multi-generational learners. One such Festival will take place at the Smithsonian Institution in Washington, D.C., while others will be based at geographically diverse institutions that serve underserved rural as well as urban communities. Lineage is a collaboration between national media producers, noted learning institutions and researchers, including Twin Cities Public Television, the Smithsonian Institution / National Museum of Natural History, Schell Games, the Institute for Learning Innovation (ILI), and Rockman et al. One of the project's primary innovations is its exploration of new learning designs for families that use cutting-edge technologies (e.g. the Bone Hunter virtual reality game) and collaborative multi-generational learning experiences that advance science knowledge and inquiry-based learning. An external research study conducted by ILI will investigate how intergenerational co-play with physical artifacts compared to virtual artifacts influences STEM (Science Technology Engineering Mathematics) learning and engagement. The findings will lead to critical strategic impacts for the field, building knowledge about ongoing innovation in the free choice learning space. The project's external evaluation will be conducted by Rockman et al and evaluative findings, as well as the educational materials derived from the project, will be widely disseminated through partnerships with professional and educator groups. Clips from the Lineage film and related learning resources will be hosted on PBS LearningMedia, so educators can incorporate these resources into their classrooms, and students and lifelong learners can explore and discover on their own. The project outcomes will have broad impact on public audiences, deepening and advancing knowledge and understanding about important scientific concepts, and promoting continued, family-based collaborative learning experiences to expand and deepen STEM knowledge. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning.
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TEAM MEMBERS: Michael Rosenfeld Sarah Goforth Amy Bolton
resource evaluation Media and Technology
The summative evaluation with middle school students focused on three major outcomes: (1) To what extent did the film appeal to middle school viewers? (2) To what extent did the film achieve its intended viewing goals? (3) Did the implementation of school-based activities prior to viewing affect outcomes? A quasi-experimental pretest/posttest nonequivalent comparison group design was used with middle school students to evaluate the film and ancillary schoolroom activities. Intact school classes were assigned to one of two treatments: Viewing the film only (FILM, N = 225)) and viewing the film
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TEAM MEMBERS: Arthur Johnson