This article summarizes summative evaluation of the impact on public radio listeners of Earth & Sky, a short-format science radio program airing daily on more than 1,000 commerical and public radio stations in the U.S. as well as on satellite and Internet radio outlets. Earth & Sky’s goals are to make science accessible and interesting and to increase science literacy by providing daily doses of science to listeners with a range of science backgrounds, knowledge and interest. Subsequent to listening to Earth & Sky, the producers hope listeners may be motivated to turn to other sources of
In 2009, The HistoryMakers was awarded a four-year grant from The National Science Foundation (DRL-0917612) to create ScienceMakers: African Americans and Scientific Innovation (ScienceMakers). ScienceMakers builds upon The HistoryMakers’ extant oral history archives by allowing for new interviews with 180 of the nation’s top African American scientists and facilitating dissemination of the information. The overall goal of this endeavor is to increase awareness in the general public of the contributions of African American scientists (i.e., short-term outcomes), thereby ultimately leading to
With the Role of Media in Supporting Informal Science Learning project, the Institute for Learning Innovation (ILI) and Grunwald Associates sought to establish a “national learning initiative” to explore the intersection of media and informal science learning. To do so, ILI proposed an initial conference followed by the development of a website and online community. The National Science Foundation funded this project, with additional funding provided by the National Parks Service. Held in March 2009, the 1.5 day conference was designed to be a “first step” in the development of a conversation
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Elizabeth Bandy, Ph.D.Institute for Learning Innovation
Goodman Research Group, Inc. (GRG) conducted a summative evaluation of the first season of NOVA scienceNOW, the PBS series that explores cutting-edge scientific and technological innovation in real time. The evaluation included two primary components: 1) an evaluation of the television series, and 2) an evaluation of the outreach, which consisted of a companion website and a series of Science Cafes hosted around the country. GRG's evaluation was designed to assess the project's effectiveness in meeting its overall goal of engaging a variety of audiences more deeply with scientific research in
WGBH has produced NOVA scienceNOW (NsN) since 2005, with major funding from the National Science Foundation, the Howard Hughes Medical Institute, and the Alfred. P. Sloan Foundation. Along with the associated web site and outreach initiative, all NsN resources share the overarching goals of: (a) increasing the public's use of multimedia resources to learn about current science research, (b) increasing public awareness and understanding of cutting edge science content and its relevance to their lives, and (b) increasing public engagement in science-related activities. Goodman Research Group
The Luce Foundation Center (LFC) of the Smithsonian American Art Museum (hearafter, American Art or the Museum) ran an alternate reality game (ARG) titled PHEON as an online game application on Facebook from October 2010 through September 2011. The game built upon the success of the Museum's previous ARG, Ghosts of a Chance (GOAC; Goodlander, 2009). In the Facebook game, players accepted missions inspired by the Museum's collections, completed them in the real world, and uploaded evidence in order to win points and progress through the game. Despite an established audience of GOAC players
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Jes A. KoepflerSmithsonian American Art Museum
The findings summarized in this summative evaluation report focus on three of The World's media venues: (1) its radio broadcast, (2) its Science Podcast (http://www.world-science.org/category/podcast), and (3) its online resources (e.g., articles, streaming audio and video). An additional focus is on The World's participatory Science and Technology Forums. The primary research aim was to assess the project's impact and success at reaching its intended goals while avoiding unintended negative outcomes. Toward these ends, The World's audience members were asked to respond to an online survey
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Arthur JohnsonPublic Radio International (PRI)
The evaluation research summarized here focuses on science reports developed by MacNeil/Lehrer Productions. The reports appear on The NewsHour television broadcasts and are archived as streaming video available on the program's Web site (www.pbs.org/newshour/science), which includes enhanced media resources such as audio Podcasts, RSS feeds, transcripts, teacher lesson plans, background reports, slideshows, and interactives. The project's general intention is to produce positive learning outcomes and attitudes towards STEM topics (Science, Technology, Engineering and Mathematics) and to foster
The ASTA Group, LLC (ASTA) received EAGER funding (National Science Foundation (NSF) Grant No. 094077) to conduct comprehensive planning for a National Initiative on Cyberlearning in K-12 Education. To ensure success, ASTA invited a diverse group of experts and stakeholders to participate in the planning process. Planning tasks included individual meetings and combined planning sessions. The planning process culminated with a 1-day workshop to synergize the preliminary information collected. ASTA produced a Summary Report synthesizing participants' ideas and recommendations to guide the
Veridian inSight performed an evaluation study in fall of 2009 to evaluate the effectiveness of an online training developed as an outreach component of the FETCH! with Ruff Ruffman series (http://pbskids.org/fetch/). The FETCH! Hands-On Science Training was designed for anyone who wants to lead science activities with elementary-age kids (including after-school providers, teachers, camp counselors, librarians, museum staff, parents, and others). The goals of the evaluation study were to assess the extent to which the FETCH! training was successful at:· Preparing afterschool educators
ConCiencia News was the first Spanish-language news service in the United States focused exclusively on health, science and environmental news, providing free of cost news stories to a diverse array of Hispanic media including 100+ newspapers and magazines, top Hispanic web portals, and almost 150 Spanish-language radio stations. Each news story features original content developed by SRF journalists, and Hispanic researchers are often features to serve as role models for the public. The summative evaluation focused on two primary audiences for the Spanish-language stories: 1) the professional
The NewsHour with Jim Lehrer received a three-year National Science Foundation grant from Fall 2003 to Spring 2006 to develop, produce and air science reports during the regularly televised news program. The Online NewsHour Web site extends the reach of the science reports by housing the broadcast transcripts of the science reports, as well as information, graphics, and links that enhance the televised segments. In addition, EXTRA, a feature within the Web site designed for teachers and students, provides lesson plans and resources to support the use of the science segments in the classroom
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Rockman et alMacNeil/Lehrer Productions