In this paper, Britt Raphling from the Adler Planetarium discusses how evaluation can be used to help focus interactive multimedia options so that exhibits meet both content objectives and visitor experience objectives. This paper outlines an "ideal" evaluation process tailored specifically to the challenges of developing interactive multimedia elements in museums. It requires exhibit developers, programmers, visitors and the evaluator to participate in a series of five steps designed to ensure the most effective possible outcome.
Bill Nye the Science Guy is a widely-viewed, children's television series on science. Designed for eight-to-ten year olds, this series is shown in late afternoons Monday through Friday on PBS stations and on commercial television over the weekends. Rockman et al, an independent research group in San Francisco, was contracted by KCTS, Seattle, WA, to undertake an evaluation of the Bill Nye the Science Guy television series. The evaluation was charged with exploring the impact of the series on children at home, in school, and in other settings where children can watch television. Both the
The Franklin Institute proposes to establish the Science Learning Network (SLN), a unique online collaborative of science museums, industry and schools to support the teaching and learning of science, mathematics and technology (SMT) in grades K-8. The SLN will integrate the educational resources offered by science/technology centers with the power of telecomputing networking to provide powerful new support for teacher development and science learning. By December 1997 the SLN will develop and evaluate the following: UniVERSE - an online SMT database and software package which will provide interactive capabilities to actively and intelligently assist K-8 classroom teachers in their Internet explorations, much like an electronic "librarian." Online Museum Collaborative - a national consortium of science museums (The Franklin Institute, the Exploratorium, Oregon Museum of Science and Industry, Museum of Science - Boston, and Science Museum of Minnesota) that will pool their resources and expertise to create online assets and provide ongoing professional development on telecomputing networking for precollege SMT teachers. Online Demonstration Schools - a network of K-8 schools, working in collaboration with consortium museums and Unisys Corporation volunteers as demonstration sites for online teaching and learning in SMT. Over the course of three years, the SLN will provide direct support to 180 teachers and 3,000 K-8 students in the online demonstration schools. Through existing teacher networks, each museum will offer professional development for an additional 200 teachers each year. The Urban Systemic Initiatives in Philadelphia and Miami offer the potential for broader, systemic impact in those cities. By the end of the grant period, the SLN will provide field- tested models of a new kind of online SMT community through the collaboration of science museums with industry and schools. The sustainable impact of the SLN will be assured by UniVERSE's status as a publicly accessible database and software package and the development of the national consortium of online museums, whose network resources will be made available on an ongoing basis to educators. The three-year formative development of the online demonstration schools will contribute vital data to precollegiate school reform in SMT, showing how schools build capacity to become members of the online community and demonstrating how teaching and learning are enhanced by online resources. Unisys Corporation has pledged its support to this project and will provide matching funds for up to 40% of the total NSF award.
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TEAM MEMBERS:
Stephen BaumannWayne RansomPaul Helfrich
This materials development project is the result of a joint effort by Miami University and the National Science Teachers Association (NSTA). The project will combine the resources of the Univeristy and the publication department of NSTA, to work with schools to produce an innovative science journal for children in grades 3-6, a teacher support manual, a parent support manual, and a supporting computer network that will connect children with scientists and university science students in scientific inquiry. The journal will be the first national journal devoted to research scientists and children with an outlet for publication of scientific investigations conducted by children. Given the strong record of accomplishment of the PI and the publications division of the National Science Teachers Association, the panel feel it is likely that the Dragonfly, Dragonfly Companions. the Dragonfly Net will be a quality product and recommends funding this project at a high priority level. The Program Officer agrees with the panel and recommends funding this proposal.
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TEAM MEMBERS:
Christopher MyersPhyllis MarcuccioR. Hays CumminsChris WolfeCarolyn Haynes
The Magic School Bus Museum Collaborative, requests through Discovery Places, Inc., NSF support for six science museums and Scholastic Productions, Inc., to develop science education materials that capitalize on the interest and excitement in the forthcoming Magic School Bus television series and the Magic School Bus books. Over a three year period the collaborative will provide basic science education activities and demonstrations through museum educational programming. The collaborative will provide tools and support for teachers to use the Magic School Bus themes in their science curriculum and provide hands-on science classroom experiences using mobile museum exhibits. Working with the National Urban League, ASPIRA, the AAAS Black Church Project, and other youth serving organizations, the collaborative will encourage multi-ethnic participation in these museum programs. The numbers of children and their families who will be reached by the Magic School Bus Museum Collaborative are significant. The components of the project are a planetarium program (100 copies), two 1200 square feet traveling exhibits, and activity and programming guide, table-top exhibits and program, and 2 teacher enhancement workshops. Collectively, these components can reach conservatively over 5 million museum visitors in the first year. Coupled with the new television series, the Magic School Bus can have a tremendous impact on the education of young people in the sciences.
WGBH Educational Foundation is producing a prime time television series and informal education outreach component entitled 'A Life of Science.' Each of the six one-hour programs in the series will profile a contemporary woman scientist: Lydia Villa-Komaroff, biologist; Melissa Franklin, physicist; Misha Mahowald, computational neuroscientist; Marcia NcNutt, geologist; Lynda Jordan, biochemist; and Patty Jo Watson, archaeologist. The stories will present their scientific quests and careers but also will be about scientific lives. An outreach plan, which centers around a national campaign called 'The Missing Persons Investigation,' will target two primary constituencies: girls and boys 11-14 years of age and their adult teachers and youth service community leaders. The project will serve these audiences in formal school-based settings as well as in the informal settings of community-based organizations and institutions. Beyond these immediate target groups, the outreach project will reach a broad and diverse national public through related activities including demonstrations exhibits, community campaigns at local public television stations, and media partnerships. A comprehensive promotion plan has been devised to inform the public of both the series and the outreach component of the project.
The Foundation for Advancements in Science and Education (FASE) is requesting a planning grant to explore the feasibility and potential of establishing a specialized educational news service aimed at both commercial and noncommercial news programs. During this planning phase they will: convene an Advisory Board to review and refine the project. This committee will examine such issues as what types of information should be included in such a news service, how stories will be selected and by whom, how accuracy and balance of each story will be determined, and how to assess the effectiveness of the effort in terms of impact on viewers interests, knowledge, and action; conduct market research to ascertain the receptiveness of the television news markets to an information product of this type, analyze the methods by which stories could be effectively and economically distributed, and assuming that feasibility of such a project is established, develop a specific plan for proceeding in a larger and longer-term scope.
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TEAM MEMBERS:
Steven HeardKathie HeardJudy TaussigRob Mikuriya
SOUNDPRINT is requesting $901,273 over 16 months to produce a series of radio documentaries entitled Making Connections: SOUNDPRINT Explores Science and Technology, related educational outreach materials, multimedia non-broadcast applications, and an aggressive distribution plan. Sixteen half-hour original science documentaries, distributed through national Public radio will address three broad areas of science and technology. These include: the limitations and possibilities of scientific achievement; the requirements of sustainability (surviving); and the explanation science offers for human behavior. An additional 21 programs will be repackaged as special broadcasts to be distributed to over 200 public radio stations. Target audiences include middle school and secondary school students, and adults.
Blackside, Inc. is producing a television series and an outreach component about minority scientists. The goals of the six-hour prime-time series, "Breakthrough: People of Color in Science," are to raise the consciousness of the general public that is largely unaware of the significant contribution of scientists of color and to provide role models that will encourage young people to consider science and engineering careers. The programs will feature the work of contemporary African-American, Latino and Native American scientists and engineers who are active in cell biology, astrophysics, applied mathematics and other fields of science. The stories of their scientific achievements will present both women and men, old and young, at different stages of their careers, and will explore the professional, educational and social worlds they live and work in. Viewers will have immediate access to a comprehensive follow-up effort that will connect them with local, regional and national opportunities in informal science education. Blackside will collect information from existing resources and institutions as well using source material from several extensively researched databases geared toward minority students. Using all of this information, Blackside will create a metadatabase that will connect teachers, parents, mentors, and students to a rich variety of educational programs: extracurricular classes, mentoring programs, national science contests, teacher training workshops, and a myriad of on-line services. To ensure immediate access and, where possible, to customize the information to viewers needs, Blackside will disseminate it through a variety of means: an 800-number with a direct fax-back capability, an on-line service, a CD-ROM, and a printed packet delivered by mail. A principal target audience is gatekeepers in students' lives: parents, teachers, and scientists interested in becoming mentors. The target audience also includes students from fourth th rough twelfth grades. Joseph Blatt will serve a PI for this project and co-executive producer for the television series. His previous experience include serving as executive producer of "Scientific American FRONTIERS" and as a producer/director for several NOVA programs. He also has been executive producer for three television series/college credit courses in mathematics. Henry Hampton will be the other co-executive producer. He was the creator and executive producer of the 14-hour, award winning series, "Eyes on the Prize," about America's civil rights movement. The principal educational consultant will be Ceasar McDowell, assistant professor of education at the Harvard Graduate School of Education. Michael Ambrosino, the original executive producer of NOVA, will be the principal science television consultant.
Wisconsin Public Broadcast will incorporate a science strand in "Get Real!," their television series for children 8-12 year olds in Wisconsin. The series presents positive images of children involved in, and succeeding at, a variety of areas. The Wisconsin-based stories are field-produced; and kids are involved on-screen and off as hosts, reporters, subjects of stories, as interns during production, and as sources of story ideas. The series is broadcast on both public and commercial stations in Wisconsin and receives multiple repeats. The science and technology strand: . connects science concepts to children's known experiences and activities and tells stories about kids involved in science-related activities; . models and reinforces positive attitudes towards, and involvement in science and technology and affirms the value of children's ideas, and the importance of asking why?; and . reinforces viewers' active connection to the science content by making suggestions for projects to get involved with, and by encouraging children to discuss and question their knowledge of science and the world around them. The series is an important element integrated into both informal and formal education throughout Wisconsin. It is supported by teacher materials and science video segments that are sent to every elementary school in Wisconsin. In season two, material also will be created for parents and children to use at home. A "Get Real!" kids club helps kids feel ownership of the series. Members receive a newsletter that includes suggested at-home science activities, book lists related to the series, features about the show, places for families to visit, and behind-the-scenes articles about kids in the series. Every elementary school library and public library in the state also received "Get Real!" materials including a poster and display items. James Steinback, the creator, original producer, and executive producer of "Newton's Apple," will be the co-PI with overall responsibility for the project. Kathy Bissen will be executive producer of "Get Real!" and David Wallach will be series producer. The series is produced in the three Wisconsin Public Television studios -- in Madison, Green Bay, and Menomonie -- and, therefore, can find and produce statewide stories.
This is planning grant that will enable the AAAS to bring together a group of scientists, science educators, and television writers/producers to develop the concept and initial scripts for a television series about science that would be broadcast in prime time by one of the major networks. Tentatively entitled "The Dean," the series would be the story of a Dean of Arts and Sciences at a university which is modeled after a small M.I.T. The University has made it reputation by being at the forefrmnt of scientific research. The Dean is in the center of an exciting and fascinating vortex. Each week the Dean deals with issues that range from social implications of new types of new types of genetic engineering research to the intrigue of procuring top secret military contracts. The issues are presented as stories about people -- the scientists, the students, CEOs and politicians who try to influence the Dean as he/she grapples with the scientific issues. Specific activities during the planning phase include: o Bringing together an advisory group to develop storylines that maximize the amount of science without damaging the prime-time, entertainment constraints. o Writing of an initial script and an outline of the major elements of a series. o Presentation of the concept and script to top executives at major networks to assess their interest in and possible commitment to the series. The key personnel in the planning phase would be Gerald Wheeler, Director of the AAAS division for Public Understanding of Science and Technology; Leon Lederman, physicist and initial creator of the general concept; and Adrian Malone, television producer of such major series as "The Ascent of Man" and "Cosmos."
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TEAM MEMBERS:
Robert HirshonLeon LedermanGerald Wheeler
This grant provides support for Season IV of The Magic School Bus, the fully animated PBS series targeted at youth ages 6-9. Components of Season IV will include 13 new episodes, educational support for teachers and youth leaders, dissemination and presentations at major educational conferences, promotion, and summative evaluation. The new programs will bring the total number of programs to 54 making it possible to broadcast the series as a daily strip without undue repeat broadcast which might cause the series to loose its freshness. All of the current principal staff of the project will remain for the fourth season. Cheryl Gotthelf will be PI and Executive Project Director. Jane Startz will be Co-PI and Executive Producer for the series and Michael Templeton will be a Co-PI and Science Content Director. Kristin Martin will continue as Supervision Producer.
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TEAM MEMBERS:
Deborah ForteCheryl GotthelfJane StartzMichael Templeton