Dr. Barbara Flagg's paper presented at the one-day symposium, Giant Screen Films and Lifelong Learning, focuses on what evaluations by Multimedia Research have taught us about making giant screen films an entertaining and effective tool for lifelong learning by adult audiences. In summary, giant film audiences are attracted mainly to the format by their expectations of vicarious experiences, vertigo feelings, exquisite cinematography and learning new and unusual information. These educated audiences also expect more from the format in the way of information and storyline than is typically
Dr. Barbara Flagg, Director, Multimedia Research, will conduct exploratory research to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of research. This research on the untested idea of providing the public with information about research on a regular, on-going basis through multiple media will provide information about the American public's current science media habits, their awareness of and interest in broad areas of research, and the presentation formats most likely to appeal to and reach the public on a regular basis.
Talk of the Nation: Science Friday is a weekly two-hour science talk show hosted by science correspondent Ira Flatow. This summative evaluation implemented by Multimedia Research involved collecting information via a two-sided one-page mailed survey to minority and white scientists in virtually all of Science Friday's broadcast areas in the lower 48 states. Data were collected from September to June, 1999-2000. The main thrust of this evaluation was to explore possible differences in the way ethnic groups (white, black, Spanish-origin) respond to Science Friday. Scientists were chosen as
Dr. Barbara Flagg, Director of Multimedia Research, implemented a summative evaluation of "Talk of the Nation: Science Friday." a weekly two-hour science talk show hosted by science correspondent Ira Flatow. The evaluation focused on what demographic or background characteristics relate to whether or not one listens to Science Friday and to frequency of listening; what effects the series has on listeners and what kind of actions the series has prompted in listeners. Surveys were mailed to random names, stratified by gender, drawn from the member subscriber lists of public radio stations in
This study provides a historical overview of the development of the instructional television as a tool within the context of science education. The technology was traced from its beginning as experiments in public service broadcasting by universities and television networks, though closed circuit, cable, and commercially produced science-related programming. The use of the technology as a teaching tool is examined in terms of the concept of scientific literacy and the means by which instructional television helped to accomplish the goals of scientific literacy.
The project includes a simulation based Family Learning Program to be administered through the International Challenger Learning Center (CLC) network. The goal is to develop families' skills in learning as a team through science, math and technology (SMT) in an environment where parents and children are co-travelers in a world of ideas. PACCT is disseminated through ten of the Challenger Learning Centers reaching 22,000 families nationwide. Many of these activities are completed in the home at no cost to the anticipated 12,500 participating families. Through this network of centers, all types of communities are served in many states. The activities include Sim-U-Voyages, where family teams work at home; Sim-U-Challenges, where families create a physical model responding to a challenge; Sim-U-Visits, where families hear from scientists and work as scientists in a team solving a problem; and Sim-U-Ventures, which result in flying a mission. Cost sharing is 8%.
KCTS, Seattle's PBS affiliate, is producing a series of three one-hour prime-time science education television specials starring Bill Nye. The specials will be aimed at a family audience and will be designed to promote informal science learning through an entertaining presentation of science in everyday life. Topics currently being considered for the specials are The Science of Sports, The Science of Learning, and The Science of the Future, thought other topics, such as Pseudo Science, also are being considered. Each program will maintain the entertainment values of enthusiasm for science so prominent in the Bill Nye the Science Guy series but will have a strong narrative element and air of suspense as Bill embarks on a journey of discovery, greater depth of content and presentation, and longer uninterrupted segments. The programs will be supported by a multi-pronged outreach program to reach parents and children through local PBS stations and science museums, community organizations serving disadvantaged populations and, possibly, a tie-in with a national chain of quick family restaurants. Many of the same team that created Bill Nye the Science Guy will work on this project including Bill Nye; Elizabeth Brock, Executive Producer; and Erren Gottlieb and James McKenna, producers. The production team will work with fourteen scientists and science educators who will advise the project on presentation and outreach. This group also will review and comment on all scripts and drafts of outreach material.
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TEAM MEMBERS:
William NyeJames McKennaErren GottliebBurnill ClarkRandy Brinson
The Self Reliance Foundation, the fiscal agent for the Hispanic Radio Network, is producing a weekly, live, one-hour Spanish radio talk show. The show would introduce audiences to current breakthroughs in the sciences through science updates, interviews with research scientists and educators, and audience call-ins. The editorial plan is that approximately 20% of the topics for the interview/call-in part of the show will fall within five general categories: Breakthroughs in Science, Opportunities in Science, Science and the Environment, Science and Health, and Technology. The PI would be Jeff Kline, President of the Self Reliance Foundation. The Producer and Co-Project Director would be Javier Sierra, the Washington, DC, Bureau Chief for the Self Reliance Foundation. They would work closely with an advisory committee of approximately 15 Hispanic scientists and heads of organizations serving the Hispanic communities.
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TEAM MEMBERS:
Robert RussellJeff KlineJose AponteIsabel BenemelisJavier Sierra
Miami University, in conjunction with the National Science Teachers Association, is producing an inquiry-driven science program for use in informal settings. A key component of the program will an Internet component with a web page that complements and supports the existing Dragonfly magazine and the Dragonfly pilot television program that is being produced under a separate grant. The web page follows the same themes as the magazine and provides scientific information, an educational interactive experience, a sidebar of interesting information about topics, and advice about how users can investigate themes further themselves off-line. Other Dragonfly Quest components will include a leader's guide for educators in informal settings, and educator's companion, a Dragonfly Pocket Field Book with challenges to engage youth in investigations in the field, and Dragonfly badges, certificates, and notebooks. Dragonfly Quest clubs will be established at 200 Boys & Girls Clubs (B&GC) of America chapters nationwide. The B&GC are making a major effort to see that their chapters having computer and Internet capabilities available to the participants. Currently, approximately 40% of the 2000 chapters are linked to the Internet. The chapters with computers selected for this project each will all have at least four computers for youth - all capable of running browser software at the level Netscape 3.0. Assessment of the effectiveness of the project will be carried out at all 200 clubs. The evaluation will be conducted at 160 clubs with Internet access and 40 clubs without Internet access to evaluate the added-value component of the web pages relative to the other elements of the Dragonfly Quest package.
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TEAM MEMBERS:
Christopher MyersPhyllis MarcuccioR. Hays CumminsChris WolfeCarolyn Haynes
WGBH is producing Seasons II and III of ZOOM, a television series featuring kids that gives viewers in the 8- to 11-year-old range a chance to explore, experiment, and share their creativity with the world. Each season would consist of 40, daily, half-hour shows -- each including a number of science and/or mathematics segments. A unique aspect of ZOOM is that every idea and activity on the show comes from a child who writes or e-mails the show and who is credited on-air for his or her contribution. Production staff and a working group of advisors with expertise in science and math education take these raw ideas and develop them into program segments and outreach projects designed to encourage "habits of mind" -- a set of problem-solving skills and dispositions toward science and math that has been developed in concert with the advisors. Three over-arching science and math-based themes also guide the way science and math are presented over the course of a season. Outreach for Seasons II and III will build on the solid base of outreach developed for Season I, and will consist of: ZOOMerang: Every child who communicates with ZOOM will get something back such as a compilation of science and math activities, jokes, poems, recipes and a series update. ClubZOOM: A set of standards-based science and math activities will be developed along with guidance for how to create after-school clubs. This effort will be pilot tested at 20 sites. ZOOMzones: These are areas in science-technology centers and museums that are devoted to ZOOM and include opportunities for youth and families to interact with science and math content featured on ZOOM. Ten pilot ZOOMzone sites were developed for Season I (from 80 applications). The number of ZOOMzones will be increased and continuing support will be offered to existing sites during Seasons II and III. ZOOMdays: During Season III, WGBH will develop ZOOMdays at shopping malls to reach youth who may not have access to ZOOMzones or ClubZOOM. ZOOMweb site: This web site provides an outreach extension to the TV series by collecting and sharing submissions; illustrating and producing science and math activities; creating a ZOOM community; providing research links to other sites; and aiding adults who are interested in furthering ZOOM's science and math activities in their homes, classrooms, museums and after-school programs.
The Science Museum of Minnesota will develop "Exploring Time," a 4,000 square-foot traveling exhibition, related educational materials, and a public website. Exploring Time will engage visitors in experiences about the natural world that reveal their own abilities to see change over time and to help them see the world in a new way. Through the use of computers, multimedia technology, science apparatus and real objects, visitors will be able to explore the vast world of phenomena that happen too quickly or too slowly for humans to perceive. Vignettes of scientists from a broad array of disciplines will highlight currrent research, show scientists as role models for young people, and demonstrate how compressing and expanding time is a conceptual technique used in many fields of scientific endeavor. Interactive experiments that challenge human perception of time and duration will make personal for visitors their limits and compel them to ask questions scientists do: How can I know about changes that happen outside my perceptions? The exhibition will open at the Science Museum of Minnesota in October, 2001, and then tour to 12 to 15 large- and medium-sized museums around the country, reaching a projected audience of over 2.5 million.
SoundVision Productions is requesting a planning grant of $53,230 to create "Science and the Search for Meaning," a series of one-hour public radio programs and ancillary materials addressing the major scientific discoveries of the twentieth century and how they shape the essential philosophical and religious questions of our age. During this planning phase, SoundVision will 1) Identify a format and topics to be covered and determine the focus of each program; 2) expand the advisory committee to insure representation from a range of disciplines; 3) work with advisors to identify key scientific and ethical issues facing society today; 4) define the advisors' process of editorial oversight; 5) conduct front end evaluation with radio listeners to assess the general level of awareness and interest in the subject; and 6) identify a possible series host.
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TEAM MEMBERS:
Barinetta ScottJudith ThilmanBarbara Flagg