This paper provides an overview of the Audience Research Consortium of Toronto, comprised of the Art Gallery of Ontario, the Metropolitan Toronto Zoo, the Ontario Science Center and the Royal Ontario Museum. These groups have a shared vision of attracting a larger and more diverse audience-one that includes nontraditional and multicultural groups. This paper outlines how this group developed, acquired funding, hired a consulting group, and created a proposal and research plan. Preliminary findings are also briefly summarized.
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Art Gallery of OntarioRoyal Ontario MuseumOntario Science CentreMetropolitan Toronto ZooWoods Gordon Management Consultants
The National Science Outreach Network will provide school children, teachers, and the general public with highly accessible interactive exhibits dealing with popular topics in science and technology. The network, initiated as a partnership between regional science centers and public libraries, will be modeled after the highly successful statewide Oregon Library Exhibits Network established in 1987. Through this smaller network, the Oregon Museum of Science and Industry, a nationally recognized pioneer in science exhibitry and outreach programming, circulates small hands-on exhibits to rural population centers through installations in public libraries, where school groups and families have free and convenient access. This national dissemination project will be initiated in five regional sites across the country (Colorado, Minnesota, New York, Tennessee, and Oregon) to further establish the model in rural, inner-urban, economically disadvantaged, and culturally diverse regions. With support from both the NSF and the regional networks, The National Science Outreach Network will design and duplicate six exhibits for circulation to dozens of local communities in each designated region. Over the next seven years, over six million individuals, many of whom do not currently frequent a local science center, will be introduced to popular science in a non-threatening, resource- rich setting. This will encourage further exploration and possible future visits to an accessible science center, and ultimately establish an ever-expanding network of museum and non-museum partners providing science and technology learning opportunities to millions of individuals each year.
The American Association of Museums will conduct during 1989 and 1990 a comprehensive survey and data collection program on the status of American museums, establishing a baseline of data that will allow future comparisons on a consistent basis. Nearly every aspect of museums' organization, finances, and activities will be examined by this survey, guided by peer advice from each of the museum types, a national Steering Committee, and by consultants with substantials survey experience. The final products will include a public database, a summary report and accompanying technical reports, and a press release on the findings. The survey will encompass the universe of American museums, including a wide variety of science and technology related institutions and will complement the NSF-funded AS-TC science technology center survey of 1987-8. Independent scholars will be asked to carry out secondary analyses of the data, and in future years the survey will be updated with examinations of specific topics for further investigation. NSF support will amount to less than 10% of the total cost.
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Patricia Williams
resourceprojectProfessional Development, Conferences, and Networks
This exploratory study is designed to determine attributes of large urban school districts which would maximize the probability of success for implementing and sustaining major educational reforms. The study will include personal interviews with key change agents in a number of such school districts where changes have been attempted and will identify attributes which lead to failure as well as those which lead to success. The project will culminate with a draft document of an "Urban School District Systemic Reform Initiative in Science and Mathematics" which incorporates findings, in NSF solicitation format.