There is no formula for starting a science center. Science centers are as variable as the communities that surround them and the people who plan them. They may be of modest or monumental proportions and grow at different rates and in a variety of ways. Nevertheless, it is possible to identify a number of common themes and dimensions that appear to be critical to their success.
This paper presents an overview of the Museum Impact and Evaluation Study and some of its key findings. The project that began in January 1990 and was completed in 1992 explored relationships between museums and their visitors and was intended to help staff members understand how they develop these relationships, what characterizes these relationships, and how these relationships are maintained.
In this paper, Florence Bramley of The Graphic Group explains and explores the role of humor in education. Bramley discusses the value of weaving laughter into graphics and presentations to reach audiences in unexpected ways.
This paper is intended to provide the beginnings of a blueprint to help exhibition developers, in whatever role they may hold, to understand how visitors use exhibitions and exhibits. It describes the process and findings of researchers at the Science Museum in London, who created a "model of visitor behavior."
In this paper, the Franklin Institute's Ann Mintz discusses the managerial challenges associated with evaluation projects. Mintz explains how evaluators teeter on a continuum serving as both as artists and educators throughout the evaluation process. She cites evidence from an ongoing project at the Franklin Institute called the The Franklin Institute Computer Network that serves seven categories of museum visitors.
In this article, Marilyn G. Hood, Ph.D., of Hood Associates, discusses African-American attendance and non-attendance at art museums. Hood presents findings from focus groups and individual interviews used to better understand African-American feelings about and perceptions of art museums, which she divides into internal dimensions and external dimensions.
In this article, John H. Falk, Ph.D., of Science Learning, Inc., discusses leisure decisions influencing African-Americans use of museums. Falk cites findings from two research studies that investigated the relative importance of a variety of critical variables postulated at possible reasons for the under-utilization of museums by African-Americans.
This article highlights findings from a study conducted by researchers at Jacksonville State University that assessed group visitor behavior at four exhibits at the Anniston Museum of Natural History. Researchers studied if male and female adults behave differently at exhibits when they are with a child than when they are with another adult as well as whether or not adult behavior was consistent across different types of exhibits.
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TEAM MEMBERS:
Stephen BitgoodChifumi KitazawaAndrea CavenderKaren Nettles
In this article, Barbara A. Birney of Interpretive Planning in Nuce discusses findings from a 1988 study of 12-year-old children's perceptions of their social experience in musuems and zoos. Birney found that children associated visiting museums and zoos with their parents with a lack of control over their own learning experience.
New and developing science centers make up a significant percentage of ASTC membership. They often have limited funds, facilities, exhibits, education programs and experience developing and operating a science center. These institutions desire ready-to-use exhibits, demonstrations and education materials, as well as management workshops concerning the basic operation of a science center. This project proposes the formation of a Science Carnival Consortia, a partnership of the Pacific Science Center and five to eight new and developing science centers. Building on the success of the Pacific Science Center's Science Carnival, Consortia members: (1) Obtain twenty to forty Science Carnival exhibits (2) Obtain six ready-to-use demonstrations (3) Obtain supplementary education materials (4) Obtain appropriate training regarding the implementation and maintenance of the above items (5) Participate in a week long management workshop at the Pacific Science Center (6) Receive ongoing consultation with Pacific Science Center Staff (7) Participate in three annual meetings of Consortia members The project also produces a Science Carnival "cookbook" which provides instructional for fabricating and maintaining all exhibits in Science Carnival, plus scripts and material lists for each demonstration, and enrichment class. The project also evaluates the success of this model for serving other new and developing science centers.
The Association of Science-Technology Centers, in partnership with the Franklin Institute Science Museum, requests $360,523 from the National Science Foundation in support of a major hands-on traveling exhibition about global climate change. The 3,500-square-foot exhibition will provide a broad public with accurate, balanced scientific information about global warming and insight into its economic and social context. In so doing, it will help to spark interest in science and mathematics among the many young museum visitors who are concerned about the future of our environment. Approximately 2,000,000 citizens will visit the exhibition during its two-year tour of 11 U.S. science museums. Workshops conducted at each site before the exhibition arrives and educational materials to supplement program planning will assist host museums in broadening the exhibition's impact. ASTC and the Franklin Institute have a history of highly successful collaborative traveling exhibition projects. We will be assisted by a group of eminent advisors, a leading developer of hands-on science exhibits, and the Museum's experienced team of exhibit evaluators. The exhibition may serve as a model for other museums that are now developing permanent exhibitions about environmental issues and other topic issues in science.
The Franklin Institute Science Museum will develop, install and evaluate a museum-wide Interactive Computer Information System (ICIS) designed to enhance visitors' exhibit learning through museum-wide visitor information access and connectivity. ICIS will provide educational experiences for 1.2 million people per year, tailoring its information presentations to individual visitor needs and levels of knowledge. Exhibit based units will add advanced presentation functions beyond the usual graphics and text labels. ICIS will include 67 touchscreen-operated computer stations and six min- computers linking 27 exhibit areas in The Franklin Institute. This project is a collaboration between The Franklin Institute and the Unisys Corporation, which will provide over a five year period systems engineering, hardware, installation, maintenance and training of museum personnel valued at $2.4 million. An extensive evaluation plan will include studies of visitor-computer interaction, the economics and management of system maintenance, collaboration between museum and corporation and effectiveness of computer-based exhibit interpretation techniques. Project results will be disseminated through conference presentations, seminars and published articles.