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resource research Public Programs
Until today museums have tried to identify and segment their audiences based on their demographics. After years of conducting research in the US, John Falk in 2009 introduced a descriptive and predictive framework for identifying visitors on the basis of their motivations, as related to identity. This article summarises Falk’s innovative framework as described in his book Identity and the Museum Visitor Experience (2009), in addition to his presentation at the Visitor Studies Conference at the Victoria and Albert Museum in January 2010. In addition the article draws on the author’s related
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TEAM MEMBERS: Dimitra Christidou
resource research Media and Technology
This thesis investigates how people make meaning in and from museums, through encounters with artefacts which are mediated by portable digital technologies. It provides evidence that technology can help to manage the amount of information visitors encounter, instead of increasing it, through activities which structure the use of technology. One such activity - visitor-constructed trails through museums - is studied in depth, with attention to how (and to what extent) the activity is structured, the contexts in which it takes place, and how various tools and resources mediate and support the
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TEAM MEMBERS: Kevin Walker
resource research Media and Technology
This timeline was constructed by participants during the Center for Advancement of Informal Science Education (CAISE ISE Summit) meeting in March 3-5, 2010 to document histories, capture events, and share memories about the field of informal science education. Postings were shepherded into four main strands: key events, policy, infrastructure, and learning. Along the bottom, participants marked when they entered the field.
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TEAM MEMBERS: Sherry Hsi
resource project Public Programs
The Math, Engineering, Science Achievement (MESA) outreach programs are partnerships between K-12 schools and higher education in eight states that for over forty years introduce science, mathematics and engineering to K-12 students traditionally underrepresented in the discipline. This exploratory study examines the influences that those MESA activities have on students' perception of engineering and their self-efficacy and interest in engineering and their subsequent decisions to pursue careers in engineering. The MESA activities to be studied include field trips, guest lecturers, design competitions, hands-on activities and student career and academic advisement.

About 1200 students selected from 40 MESA sites in California, Maryland and Utah are surveyed with instruments that build on those used in prior studies. Focus groups with a randomly selected subset of the students provide follow-up and probe the influence of the most promising activities. In the first year of the project the instruments, based on existing instruments, are developed and piloted. Data are taken in the second year and analyzed in the third year. A separate evaluation determines that the protocols are reasonable and are being followed.

The results are applicable to a number of organizations with similar aims and provide information for increasing the number of engineers from underrepresented populations. The project also investigates the correlation between student engagement in MESA and academic performance. This project provides insights on activities used in informal settings that can be employed in the classroom practice and instructional materials to further engage students, especially student from underrepresented groups, in the study of STEM.
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TEAM MEMBERS: Christine Hailey Cameron Denson Chandra Austin
resource project Public Programs
The Summer Science in New England project has established a regional network of summer camp programs grounded in ocean science. In year one, six institutions - New England Aquarium, Northeastern University's Marine Science Center, University of Rhode Island's Alton Jones Camp, the University of Connecticut's Project Oceanology, the Seacoast Science Center in NH, and the Marine Environmental Research Institute in Maine - work alongside research scientists to engage campers, ages 14 and up, in near-shore biodiversity monitoring. In years two and three, the number of partners increases to 10, then 12. The project provides a citizen science experience across a wide geographical area, supports and trains informal science center staff to incorporate citizen science while using environmental literacy principles with teens, and offers opportunities for all participants to share findings with peers at annual forums.
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TEAM MEMBERS: Billy Spitzer
resource project Media and Technology
This 2-year program will advance the way informal ocean science education institutions reach underserved/underrepresented families by facilitating and formalizing relationships between informal science education centers and community based organizations. Project teams in five New England communities will collaborate to create a practicable, outdoor ocean-science learning experience specifically designed for families in their shared service area. Building on a needs assessment produced through target-audience focus groups, the program will combine coastal field experiences with web-based interactive and participatory learning activities developed and tested by the Encyclopedia of Life (EOL; www.eol.org/) and the Northeast Regional Association for Coastal and Ocean Observing Systems (NERACOOS) to support in-field and ongoing learning. Science content will be informed and vetted by NOAA research scientists and work between the science centers and community organizations will be professionally facilitated. Formats and effectiveness will be evaluated by external evaluators and revised throughout the project.
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TEAM MEMBERS: Wendy Lull
resource project Media and Technology
The American Museum of Natural History, in association with several NOAA entities, will be creating a suite of media products employing visualization of Earth-observation data as well as associated professional development programs to expand educational experiences in informal science institutions nationwide. Interactive versions of the visualizations will also be disseminated via the AMNH website. Visualization assets will be distributed to NOAA for utilization on climate.gov and Science on a Sphere. The creation of training programs and educational materials for informal education professionals will enhance the experience and efficacy of the data visualizations as tools to understand and build stewardship of Earth systems.
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TEAM MEMBERS: Vivian Trakinski
resource research Public Programs
This poster was presented at the 2010 Association of Science-Technology Centers Annual Conference. The Saint Louis Science Center is a partner in Washington University's Cognitive, Computational, and Systems Neuroscience interdisciplinary graduate program funded by the NSF-IGERT (Integrative Graduate Education and Research Traineeship) flagship training program for PhD scientists and engineers.
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TEAM MEMBERS: Christine Roman Elisa Israel
resource project Public Programs
This Integrative Graduate Education and Research Training (IGERT) award supports the establishment of an interdisciplinary graduate training program in Cognitive, Computational, and Systems Neuroscience at Washington University in Saint Louis. Understanding how the brain works under normal circumstances and how it fails are among the most important problems in science. The purpose of this program is to train a new generation of systems-level neuroscientists who will combine experimental and computational approaches from the fields of psychology, neurobiology, and engineering to study brain function in unique ways. Students will participate in a five-course core curriculum that provides a broad base of knowledge in each of the core disciplines, and culminates in a pair of highly integrative and interactive courses that emphasize critical thinking and analysis skills, as well as practical skills for developing interdisciplinary research projects. This program also includes workshops aimed at developing the personal and professional skills that students need to become successful independent investigators and educators, as well as outreach programs aimed at communicating the goals and promise of integrative neuroscience to the general public. This training program will be tightly coupled to a new research focus involving neuro-imaging in nonhuman primates. By building upon existing strengths at Washington University, this research and training initiative will provide critical new insights into how the non-invasive measurements of brain function that are available in humans (e.g. from functional MRI) are related to the underlying activity patterns in neuronal circuits of the brain. IGERT is an NSF-wide program intended to meet the challenges of educating U.S. Ph.D. scientists and engineers with the interdisciplinary background, deep knowledge in a chosen discipline, and the technical, professional, and personal skills needed for the career demands of the future. The program is intended to catalyze a cultural change in graduate education by establishing innovative new models for graduate education and training in a fertile environment for collaborative research that transcends traditional disciplinary boundaries.
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TEAM MEMBERS: Kurt Thoroughman Gregory DeAngelis Randy Buckner Steven Petersen Dora Angelaki
resource research Public Programs
I hear a lot about how we need a new business model for museums or that the current business model is broken. We have business models; we just may need to evolve them. For museums, continuing revenue comes from four sectors (Visitors and Program Customers, both earned revenues, and Public and Private Supporters, both support revenues), each with its own interests. This article focuses on earned revenue opportunities and how to think about them, particularly those available to children’s museums.
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TEAM MEMBERS: John W. Jacobsen
resource project Media and Technology
This award is funded under the American Recovery and Reinvestment Act of 2009 (Public Law 111-5).

Scientists and researchers from fields as diverse as oceanography and ecology, astronomy and classical studies face a common challenge. As computer power and technology improve, the sizes of data sets available to us increase rapidly. The goal of this project is to develop a new methodology for using citizen science to unlock the knowledge discovery potential of modern, large data sets. For example, in a previous project Galaxy Zoo, citizen scientists have already made major contributions, lending their eyes, their pattern recognition skills and their brains to address research questions that need human input, and in so doing, have become part of the computing process. The current Galaxy Zoo project has recruited more than 200,000 participants who have provided more than 100 million classifications of galaxies from the Sloan Digital Sky Survey. This project builds upon early successes to develop a mode of citizen science participation which involves not only simple "clickwork" tasks, but also involves participants in more advanced modes of scientific thought. As part of the project, a symbiotic relationship with machine learning tools and algorithms will be developed, so that results from citizen scientists provide a rich training set for improving algorithms that in turn inform citizen science modes of participation. The first phase of the project will be to develop a portfolio of pilot projects from astrophysics, planetary science, zoology, and classical studies. The second phase of the project will be to develop a framework - called the Zooniverse - to facilitate citizen scientists. In particular, research and machine-learning communities will be engaged to identify suitable projects and data sets to integrate into Zooniverse.

The ultimate goal with the Zooniverse is to create a sustainable future for large-scale, internet-based citizen science as part of every researcher?s toolkit, exemplifying a new paradigm in computational thinking, tapping the mental resources of a community of lay people in an innovative and complex manner that promises a profound impact on our ability to generate new knowledge. The project will engage thousands of citizens in authentic science tasks leading to a better public understanding of science and also, by the engagement of students, leading to interest in scientific careers.
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TEAM MEMBERS: Geza Gyuk Pamela Gay Christopher Lintott Michael Raddick Lucy Fortson John Wallin
resource research Media and Technology
This introduction presents the essays belonging to the JCOM special issue on User-led and peer-to-peer science. It also draws a first map of the main problems we need to investigate when we face this new and emerging phenomenon. Web tools are enacting and facilitating new ways for lay people to interact with scientists or to cooperate with each other, but cultural and political changes are also at play. What happens to expertise, knowledge production and relations between scientific institutions and society when lay people or non-scientists go online and engage in scientific activities? From
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TEAM MEMBERS: Alessandro Delfanti