This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
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James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl
In this paper, Robert F. Kelly of the University of British Columbia presents a set of generalizations on visitor satisfaction based participation in two dozen empirical studies of museum visitors and non-visitors. Kelly analyzes visitors' motives for going or not going to museums and cites specific evidence from the Canadian Museum of Civilization.
This proposal calls for development, over five years, of a national, interactive, telecommunications-supported Network of 85 or more affiliated neighborhood technology learning centers in inner cities and other impoverished areas, for the purpose of attracting, and then nurturing underserved peoples' active involvement with math, science, and technology. Network affiliates will provide informal opportunities for disadvantaged minority young people and their families and friends to get access to, and learn to use, the most powerful tool for personal empowerment yet known, to engage in explorations designed to increase awareness of their ability to do math and science and of the potential for careers in these areas, and, through telecommunications, to involve themselves with distant peer groups in collaborative investigations. Such opportunities present attractive and cost-effective alternatives to the dead ends that street life, drugs, incarceration, and/or welfare offer. Success in achieving these goals depends, however, on the availability of continuing programmatic and staff development assistance, and on the ability of Network members to engage, not as disparate entities, but as a mutually supportive community, in this momentous task. Proposed Network services include (in addition to telecommunications linkages) the identification, development, and dissemination of technology-mediated math and science activities appropriate to community education, consultative planning and technical assistance, staff development workshops, the development of a resource database, and an annual all-affiliates meeting -- all these to be accompanied by systematized self-assessment procedures. Also included is the development of a Network infrastructure to support continued existence of the Network beyond the grant period.
The National Science Outreach Network will provide school children, teachers, and the general public with highly accessible interactive exhibits dealing with popular topics in science and technology. The network, initiated as a partnership between regional science centers and public libraries, will be modeled after the highly successful statewide Oregon Library Exhibits Network established in 1987. Through this smaller network, the Oregon Museum of Science and Industry, a nationally recognized pioneer in science exhibitry and outreach programming, circulates small hands-on exhibits to rural population centers through installations in public libraries, where school groups and families have free and convenient access. This national dissemination project will be initiated in five regional sites across the country (Colorado, Minnesota, New York, Tennessee, and Oregon) to further establish the model in rural, inner-urban, economically disadvantaged, and culturally diverse regions. With support from both the NSF and the regional networks, The National Science Outreach Network will design and duplicate six exhibits for circulation to dozens of local communities in each designated region. Over the next seven years, over six million individuals, many of whom do not currently frequent a local science center, will be introduced to popular science in a non-threatening, resource- rich setting. This will encourage further exploration and possible future visits to an accessible science center, and ultimately establish an ever-expanding network of museum and non-museum partners providing science and technology learning opportunities to millions of individuals each year.
The Franklin Institute Science Museum in Philadelphia, PA., acting as administrative coordinator for the Issues Laboratory Collaborative (ILC), requests NSF support for five science museums over a three year period to investigate the effectiveness of museum-based programs about controversial issues in science and technology; to develop, test, refine, and disseminate ten educational programs on science issues; and to establish a permanent Science Issues Network that will disseminate materials and methods to all U.S. science museums engaged in issues programs. This project has been formulated for re-submission to the National Science Foundation with guidance from a distinguished panel of scientists who will assist in program development. Approximately two million people will be directly served by ILC programs and exhibits during the three-year period.
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TEAM MEMBERS:
Roree Iris-WilliamsMinda BorunAnn Mintz
resourceprojectProfessional Development, Conferences, and Networks
Informal learning in math, science, and technology is an increasingly important vehicle for educating the public. Throughout their lifetime, the average citizen will spend a much greater amount of time in informal learning environments than in school. For these efforts to continue without benefit of understanding, the dynamics of what makes informal learning experiences work, is a waste of valuable funding resources. Research Communications Ltd. (RCL) proposes an effort to investigate what has been learned about informal learning in math, science, and technology and to develop some directions for future research in this important area. The first step in the process would be to review the existing literature in the three primary areas of informal education for math, science, and technology: television/radio, community projects, and science museums and technology centers with a focus on evaluation studies that have shown what strategies have worked and those that have not. The outcome of this effort would be a comprehensive publication of what is currently known about informal learning research in math, science and technology.
The Lawrence Hall of Science proposes to develop a major public education program, including a traveling exhibition, two planetarium programs, a play, and a kit for schools entitled "Columbus' Great Experiment." Emphasizing science and technology, Columbus' first voyage is portrayed as an experiment aimed at testing the hypothesis (based on doubtful evidence) that sailing to the west was a more practical way of reaching the Indies than by sailing east around the Horn of Africa. As with many scientific experiments, the results were quite different from what the experimenter had in mind: instead of finding a sea route to the Indies, Columbus vastly expanded knowledge about our planet and spurred developments in science and technology. These events occurred within a social and cultural context that were critical to the development of modern science, and resulted in far-reaching changes in the population and ecology of the world which continue today. The National Endowment for the Humanities has recently awarded a grant for the development of the exhibits. The present proposal requests that NSF join with NEH to complete and expand the project, by funding: a) components of three additional copies of the exhibition to be constructed by other museums, thus expanding the public audience to 19 million visitors; b) two participatory planetarium programs; c) a play about the scientific aspects of Columbus' voyage; and d) school kits that will enable teachers to present the most important ideas embodied in the exhibition to students who are unable to view the exhibition at a science center. Interest in these programs will peak around Columbus Day, 1992, we anticipate that the materials will be sufficiently interesting, informative, and entertaining to be used for many years to come.
The goal of Science City: New York as a Science and Technology Exhibit, is to increase public awareness and interest in science and technology in daily life by creating "found exhibits" in public places throughout New York City. This proposal is based on a 1986 pilot project which developed criteria and concepts for successful Science City units and a prototype exhibit operating in a tourist elevator at the World Trade Center. Science City will use the streets and structures of New York to present the science and technology of everyday life. It will reach the science inattentive public who do not go to science museums. Eye-catching exhibits such as diffraction gratings mounted on bus shelters will reveal the different spectra of the incandescent, flourescent, neon, and mercury vapor lamps, already part of the street scene. The New York Hall of Science will place Science City exhibits in public parks, subways, bus kiosks, and building lobbies. Ten to fifteen different exhibits/signs, each replicated an average of 10 times, will be installed and evaluated throughout the boroughs of Queens and Manhattan.
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TEAM MEMBERS:
Alan FriedmanPeggy ColeTheodore Ansbacher
THE DR. FAD SHOW is a daily television series for children ages 6 to 12 that encourages creativity, inventiveness and problem solving in a lively half-hour format. Each program is taped before a studio audience and high-lights the inventions of young participants as well as the fads and inventions of the past, present and future. Created and hosted by Ken Hakuta, or Dr. Fad as he is known to millions of young viewers, the series will combine thirty-five brand new shows with thirty previously produced episodes for a total of sixty-five programs. The series will be produced and packaged next spring and summer at WETA-TV in Washington, D.C. and will be ready for national broadcast on the Public Broadcasting Service (PBS) as early as fall of 1991. THE DR. FAD SHOW will be accompanied by a significant outreach and promotion effort, as well as an educational component that will include an activity and teacher's guide. The programs have already won the endorsement of the National Education Association and the National Inventive Teaching Association (NITA) among others, as well as the enthusiastic support of parents, teachers and a legion of dedicated young viewers and participants.
The Museum of Science and Industry seeks to facilitate the establishment of a network of Independent science clubs. Located in Chicago's south side, the Museum operates an in-house science club which has over many years developed a large investory of activities. The members themselves, drawn from a broad socio-economic base, have contributed much of the content and character of this hands-on program. Now, in response to chicago's pressing local need for strong equity programming in science and technology education, the Museum proposes to "package" this club such that local chapters can readily be sent up throughout the city land region, especially in community centers, churches and Park District recreation centers. The club "package" will include: Modules of learning activities for various ages with supporting materials and equipment; Museum-coordinated trips to research and industrial sites; gatherings at the Museum; training of club facilitators; and adaptable organization format with an accounting system; recruitment of volunteers as helpers and role models; substantial help with fund-raising. NSF support is sought for the establishment of the modules and system, and the Museum commits itself to on-going maintenance and coordination of the network. The Science Club Network will draw extensively on existing programs, community networks and support systems. The Museum has already elicited many commitments of financial and other support for local chapters.
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TEAM MEMBERS:
Roger MitchellMark WagnerSheridan Turner
Founded in 1979, the Science Skills Center (SSC) is a non-profit community based program which encourages young minority and female students to pursue careers in science, mathematics, and technology. At its current two sites, located in Brooklyn, New York, approximately 400 students, ages six to eighteen, are enrolled in programs where they take accelerated courses in biology, chemistry, physical science, rocketry, oceanography, botany, and advanced mathematics. Classes, which are presented within the cultural and linguistic understanding of minority children, provide students with an opportunity to recognize the relationship of science, mathematics, and technology to their everyday lives. The SSC proposes to replicate its present programs, establishing three additional sites in the New York City area in three years. The SSC also proposes to establish a systematic replication program which would assist other communities, both regional and national, to establish their own SSCs. This project would require a resource person to guide communities in all aspects of program development. To assist in that effort, SSC proposes development of comprehensive educational and administrative manuals as well as the preparation of accompanying training and profile videos. Finally, the SSC proposes to develop a research module in software and manual form which would assess and track student learning, school performance, performance on standardized exams, career aspiration and selection, and student attitudes in a community based science program targeting minority students.
Playtime Is Science: A National Model for Parent Involvement In Early Science Education is an innovative parent/child science activity program. The overall goal of the model is to enlarge the potential pool of students who are competent in science and technology to include more girls, children of color, with disabilities, and children from low-income families. By engaging parents in partnership with schools and community organizations, Playtime Is Science will increase the science literacy of young children (ages 4-7) as well as that of their parents and other adults in their lives. This three-year project, built on a successful local model developed in New York City public schools, will include the following activities: training and networking for site liaisons; pilot testing and evaluation at three sites chosen for geographic, racial, ethnic, language, and socioeconomic diversity; materials development and production; a formal research study; and intensive national dissemination of Playtime Is Science materials package. Materials to be developed include 1) four videotapes to provide a visual rendering of the program for parents, teachers, and administrators; 2) a how-to manual providing easy-to-follow instructions for implementing the program; 3) and a home activity booklet for parents illustrating science activities which utilize inexpensive, readily-available materials found in every home.