Commercial television is a powerful medium that has rarely succeeded in bringing scientific and technological information to its vast viewing public. For approximately eight years Don Herbert and his series "HOW ABOUT..." has brought science news to millions of viewers across the country. This series is carried on over 150 commercial TV stations in 80% of the major markets. The objectives of the program are to further the public's understanding and appreciation of the importance of science, technology and medical research to our way of life. Research Communications Ltd. will conduct a two-tiered study to determine the impact and effectiveness of these news inserts. A telephone survey will be conducted with station managers and news directors to document the decision-making process. The second step involves a series of focus groups with home viewers to determine the effectiveness of the series. Viewers will be asked a series of questions as well as responding to sample news segments. The research firm and Prinicpal Investigator have extensive experience in the media research area. This project of $27,700 is a modest evaluation investment which could provide clues and insights in mapping further commercial media strategies.
Over three years, Science Central is producing 624 television segments that will present current, ongoing research through local newscasts on ABC and NBC stations nationwide. In addition to the regular research segments, ScienCentral will produce six "sweeps" series per year focusing on important new fields of research including: nanotechnology, genetics/genomics, ocean science, global climate change and brain sciences. An advisory board of scientists, teachers, science journalists and public information officers help inform the producers about individual stories and evolving fields of research, and they provide access to scientists and field research. They also provide scientific input and check the stories for accuracy. To facilitate production and to assure that research is covered on an international basis, ScienCentral will establish a footage consortium to exchange science news video with major Canadian and European newscasters. They also will provide the news stories to science centers for use in their interactive exhibits and web sites.
This Small Business Innovation Research (SBIR) Phase I project will demonstrate the feasibility of engaging children ages 8 to 13 in the wonders of science and the application of scientific principles through the transmedia SCIENTASTIC! project. The study will also demonstrate that the television series will help students answer questions and solve problems for themselves and their community. The American public supports the advancement of scientific knowledge and our investment in scientific research leads the world. However, Americans are falling behind in educating the next generation of scientists. Late elementary school is an ideal time to capture students' attention and engage them in STEM activities. Using rigorous evaluation techniques we will show that SCIENTASTIC! encourages hands-on learning by exploration, questioning and thinking. The innovative television program and integrated companion resources provide scientific role models and demonstrate the scientific process in an entertaining way. The associated web site, Apps, Web 2.0 repository and teaching aids allow students, teachers, and parents to further explore concepts introduced in the show. Preliminary analysis reveals that the SCIENTASTIC! target audience liked the show, would watch the show and learned from the show. Further analysis will demonstrate that the transmedia approach increases viewer interest and learning. The broader impact/commercial potential of this project will play a transformative role in encouraging students to take STEM courses in college, pursue scientific careers, and become a scientifically informed electorate. By developing the story beyond the story, transmedia SCIENTASTIC! has strong commercial value. Dissemination through public television allows for a potential audience of 250 million people. Commercial and noncommercial sponsorships will be sold with associated on-air credits. Additional direct funding will be sought from industries with interests in promoting science and health literacy. A commercial version of the program will be offered to cable networks on a licensing basis, with DVDs, Apps and study guides sold to schools, homeschoolers, and parents. With a broad and commercially viable dissemination, SCIENTASTIC! will show children the joys of science by demonstrating and engaging in hands-on, team- based learning in real-world contexts. This process will improve student retention and will show that SCIENTASTIC! introduces new ways to learn. The SCIENTASTIC! project will evaluate teaching techniques information that will be shared with policy-makers, educational institutions, and teachers to improve education nationwide. By spreading successful methods for engaging children in math and science, SCIENTASTIC! shoiuld have significant societal benefit creating a generation of scientifically educated decision-makers.
Planet Earth Television (PET) created Scientistic!, a television series that focuses on a young girl's scientific investigations of the world around her. The pilot episode, Sticks and Stones, explored bones and how they heal. A website and iPad app were also developed to supplement the program. REA evaluated the impact of the television program, website, and app on youth's knowledge about and interest in science and specific topics related to bone health and healing. REA recruited youth (grades 1-7) to participate either at home with their families or in a classroom with their teachers. REA
KY-H.E.R.O.S. (Health Education Rural Outreach Scientists) is a health science education program that partners the largest science center in Kentucky with Science Heroes-- important regional biomedical research scientists. The Science Heroes, their stories and their studies serve as inspiration to our rural audience. The project objectives are to: (1) Convey the relevance of health science research to people's daily lives and promote awareness of healthy lifestyle choices and wellness; (2) Promote understanding of the fundamental principles of the scientifc process and inspire K-12 teachers to incorporate current research into their teaching of health science; and (3) Encourage students to pursue advanced science education and increase awareness of the wide range of health science related careers. The Science Center, working with the distinguished Science Heroes, their research teams and a group of 15 knowledgeable professional advisors will develop the new KY-H.E.R.O.S. science education program. The program will include new hands-on labs and demonstrations, teacher training workshops, career exploration activities, interactive videoconferencing distance learning links, and innovative public programs. Using museum-based exhibits and a wet lab, traveling exhibit components, telelinking (distance learning), an interactive website and printed and electronic materials, we will present information about the work of the Science Heroes and its relevance to the lives of participants. The focus of the program will change every two years to feature three different scientists and their work. A total of nine scientists will be included during the 5 year period covered by the SEPA grant. As the focus changes every two years to a different three scientists, all the programs and exhibits will be changed accordingly. KY-H.E.R.O.S. will be designed to serve audiences composed of school groups on field trips; teachers in workshops; classes in remote areas of the state participatng through videoconferencing; underserved groups including economically disadvantaged, minorities and young women; and the family audience that makes up about 60% of the Science Center's annual attendance. Formative and summative evaluation will be conducted by an outside firm to ensure effectiveness.
The Self-Reliance Foundation (SRF) requests Phase II support from NIH for the "Hispanic Role Model and Science Education Outreach Project." The project's goal is to develop daily, nationally broadcast, Spanish-language radio programming which encourages the development of science literacy in relation to biomedical research, introduces careers in biomedical research and other health sciences, and provides parents with information on how their children can achieve academic success. In addition, SRF proposes to support further learning through an 800-telephone number outreach service which links listeners with information and local resources, a related Web site with resources and links related to program topics, and a weekly newspaper column. SRF's daily programs reach a cumulative weekly audience of over two million. Through the proposed three year project, SRF can produce 90 short-form (two to five minute) and six one-hour programs on biomedical research, science education, and careers that will reach over two to three million listeners each week in the U.S. and additional listeners throughout the Western Hemisphere. The radio programs are already broadcast daily or weekly on over 100 Spanish-language stations reaching 80% of U.S. Hispanics. The programs will bring listeners the latest information on biomedical findings and how to use this information in everyday life, inspirational interviews with Hispanic biomedical research scientists, and practical information for students and parents on how to pursue careers at all levels in biomedical research fields and the health professions. Through partnerships with the Society for Advancement of Chicanos and Native Americans in Science (SACNAS), the National Coalition of Hispanic Health and Human Services Organizations (COSSMHO), the ASPIRA Association, and other national groups, SRF will identify Hispanic biomedical research scientists and health care practitioners as experts in the development of editorial content of shows and as guests for role model interview shows.
The overall goal of this project is to further develop and test one high-potential current health science research dissemination strategy initially prototyped as part of the SEPA Phase I development of the Museum of Science-s Current Science & Technology Center: updateable interactive digital multimedia displays on current research that can be networked to multiple locations, including science museums, libraries, and student centers. This SEPA project aims to broadly disseminate learning resources on nanomedicine research, capitalizing on the momentum provided by the new NSF-funded Nanoscale Informal Science Education Network (NISE Net), also headquartered at the Museum of Science, Boston, which has plans to place exhibits relating to nanotechnology in 100 museums by 2011. In collaboration with the NISE-Net, the SEPA-funded team will: 1) Research, write, and produce four - six multimedia stories about current nanomedicine research, including elements such as researcher profiles, interpretive animations, interactives exploring the basic science, potential for human benefit, and pathways for further inquiry, 2) Prototype an updateable and networkable software interface and a physical digital display kiosk that can serve audiences in science museums, student centers, libraries, and other public locations, 3) Evaluate the effectiveness of interface and story content and make plans for further development and distribution, and 4) Develop additional content production partnerships with research centers and media.
CDC provides its funded programs with a wide range of evaluation resources and guides. State health departments, tribal organizations, communities, and partners working in a variety of public health areas may also find these tools helpful. The resources provide guidance on evaluation approaches and methods, relevant examples, and additional resources. The guides are intended to aid in skill building on a wide range of evaluation topics. Practical Strategies for Culturally Competent Evaluation is designed to complement the other evaluation resources offered by the Division for Heart Disease and
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Centers for Disease Control and Prevention (CDC)Derrick GervinRobin KuwaharaRashon LaneSarah GillRefilwe MoetiMaureen Wilce
Having developed the concept of near-peer mentorship at the middle school/high school level and utilized it in a summer science education enhancement program now called Gains in the Education of Mathematics and Science or GEMS at the Walter Reed Army Institute of Research (WRAIR), it is now our goal to ultimately expand this program into an extensive, research institute-based source of young, specially selected, near-peer mentors armed with kits, tools, teacher-student developed curricula, enthusiasm, time and talent for science teaching in the urban District of Columbia Public Schools (specific schools) and several more rural disadvantaged schools (Frederick and Howard Counties) in science teaching. We describe this program as a new in-school component, involving science clubs and lunch programs, patterned after our valuable summer science training modules and mentorship program. Our in-house program is at its maximum capacity at the Institute. Near-peer mentors will work in WRAIR's individual laboratories while perfecting/adapting hands-on activities for the new GEMS-X program to be carried out at McKinley Technology HS, Marian Koshland Museum, Roots Charter School and Lincoln Junior HS in DC, West Frederick Middle School, Frederick, MD and Folly Quarter Middle School and Glenelg HS, in Howard County, MD. Based on local demographics in these urban/rural areas, minority and disadvantaged youth, men and women, may choose science, mathematics, engineering and technology (SMET) careers with increasing frequency after participating, at such an early age, in specific learning in the quantitative disciplines. Many of these students take challenging courses within their schools, vastly improve their standardized test scores, take on internship opportunities, are provided recommendations from scientists and medical staff and ultimately are able to enter health professions that were previously unattainable. Relevance to Public Health: The Gains in the Education of Mathematis and Science (GEMS) program educates a diverse student population to benefit their science education and ultimately may improve the likelihood of successfully entry into a health or health-related professions for participating individuals. Medical education has been show to improve public health.
Understanding a community's concerns and informational needs is crucial to conducting and improving environmental health research and literacy initiatives. We hypothesized that analysis of community inquiries over time at a legacy mining site would be an effective method for assessing environmental health literacy efforts and determining whether community concerns were thoroughly addressed. Through a qualitative analysis, we determined community concerns at the time of being listed as a Superfund site. We analyzed how community concerns changed from this starting point over the subsequent
A research project that is only expert-driven may ignore the role of local knowledge in research, often gives low priority to the development of a comprehensive communication strategy to engage the community, and may not deliver the results of the study to the community in an effective way. Objective: To demonstrate how a research program can respond to a community research need, establish a community-academic partnership, and build a co-created citizen science program. Methods: A place-based, community-driven project was designed where academics and community members maintained a reciprocal
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Univeristy of Wisconsin- StoutMonica Ramirez-AndreottaMark BrusseauJanick ArtiolaRaina MaierA Jay Gandolfi
Westchester Library System, in partnership with Lifetime Arts, ALA's Public Programs Office, and AARP Foundation, will improve, expand, and sustain creative aging programs in public libraries and position libraries as community cornerstones for positive aging. Built on Lifetime Arts' capacity-building model, this initiative reflects new scholarship on the benefits of social engagement and creative expression for healthy aging, employs nationally recognized best practices in arts education, and promotes partnerships between librarians and arts and community organizations. Through the new Lifetime Arts Affiliate Network, up to 150 librarians will participate in in-depth training, receive ongoing technical assistance, participate in a national peer network, and receive support to implement programs in their communities. The program will provide a practical, replicable, and sustainable approach for transforming library services for older adults to align with new knowledge, societal priorities, and collaborative practice.