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resource research Public Programs
In partnership with the Digital NEST, students engage in near to peer learning with a technical tool for the benefit of a nonprofit that tackles issues the youth are passionate about. Youth build first from an 'internal’ Impactathon, to planning and developing an additional Impactathon for a local partner and then traveling to another partner elsewhere in the state. Participants range from 14 to 24 from UC Santa Cruz students to middle schoolers from Watsonville and Salinas. This poster was presented at the 2019 AISL Principal Investigators Meeting.
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TEAM MEMBERS: Amber Holguin
resource project Public Programs
EvalFest (Evaluation Use, Value, and Learning through Festivals of Science and Technology) will test innovative evaluation methods in science festivals that are being held across the country and assess in what ways and how effectively they are used. Morehead Planetarium and Science Center (at the University of North Carolina-Chapel Hill) and the University of California, San Francisco, in collaboration with over twenty science festivals, will (1) investigate whether a multisite evaluation approach is an effective model for creating common metrics for informal STEM education, (2) develop common methods to measure the effects of Festivals, (3) create a query-able database of 50,000 Festival attendees to share with the informal STEM learning field, and (4) document whether these efforts also result in new knowledge related to informal STEM education. The project will develop the Enterprise Feedback Management (EFM) system and query-able database for the festival community. EFMs are systems, including processes and software, that enable groups (such as the festival network) to collect, organize, analyze and share data. The EFM system will be designed to integrate data across sites and to allow users to extract data of interest. The project will refine evaluation tools currently used within the Science Festival Alliance that assess self-reported festival learning, and the effects of festival attendance, motivation, and future science participation. It will collect economic impact data and longitudinal festival attendee data. The project will also develop some new evaluation tools such as secret shopper observational protocols. Data from festival attendees will be collected onsite at participating festivals.
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resource project Media and Technology
WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web. Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.
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TEAM MEMBERS: Paula Apsell