During the GENIAL Summit, the Marketing, Communication, and Media strand examined the role of marketing and communications in connecting Latino audiences with STEAM in informal science learning (ISL) environments. ISL organizations do not generally think to include a marketing perspective early on in the process of developing audience experiences. When ISL practitioners seek to connect with key audiences, specifically, Latino audiences, marketing efforts are often considered when an exhibit or program is fully developed, in production, or already launched. This causes an immediate and inherent
Libraries across the country have been reimagining their community role and leveraging their resources and public trust to strengthen community-based learning and foster critical thinking, problem solving, and engagement in STEM. What started some years ago as independent experiments has become a national movement. The Space Science Institute's National Center for Interactive Learning (NCIL), in partnership with the Lunar and Planetary Institute (LPI), received funding from the National Science Foundation for the first-ever Public Libraries & STEM conference, at the Sheraton Denver Downtown