The most important consideration in evaluating chemistry outreach efforts is how to best use the evaluation to serve project needs. Evaluation should be about making programs more effective—at communicating ideas, changing attitudes, inspiring action, or reaching wider audiences, for example. A well-conducted evaluation typically contributes to the quality of a project by helping its leaders better define their goals, identify important milestones and indicators of success, and use evidence to support ongoing improvements. At its best, evaluation is an integral part of project design and
The National Research Council’s (NRC) Board on Chemical Sciences and Technology (BCST) and Board on Science Education (BOSE) received funding from the National Science Foundation (NSF) to develop a framework for effective chemistry communication, outreach, and education in informal settings, with the ultimate goal of increasing the effectiveness of such efforts in engaging the public with chemistry. BCST and BOSE are assembling a committee of experts to execute this work. To support their efforts, BCST and BOSE also commissioned this landscape study, which serves as background for the