I intend to begin my presentation by providing an overview of what, actually, is a business model, followed by a focus on one aspect of that model, business strategies. The following is excerpted from my forthcoming book on new business models for museums (AltaMira Press).
In the name of God is the heading chosen by some researchers from a Middle Eastern country for their posters in an international conference on chemistry which has recently been held in Paris. This powerful message preceded the results of the researchers' work on the morphology, molecular structure, as well as the physical, chemical and mechanical properties of advanced polymeric materials. It was an unexpected statement, an unusual message, though certainly not an unprecedented one. It had nonetheless a striking effect in the context of a scientific conference attended by thousands of people
The question was raised in the 4th November copy of The New York Times when it entitled the editorial of Garry Wills (political and cultural historian), regarding the re-election of George W. Bush, "The Day the Enlightenment Went Out". Wills' theory, with which the directors of the newspaper palpably concur, is that Bush was re-elected because "many more Americans believe in the Virgin Birth than in Darwin's theory of evolution".
If there is a peculiarity in the way of doing science and in the way of communicating science in Brazil, it is in the use of the idea of "deficit" in political and economic discourses, as well as in the discourses of socio-technical networks. Our proposal here is not to affirm or reject the existence of this deficit, but rather to understand its workings and its construction as a way of bringing about networks of interest that make use of this idea. For us, this is not an idea which is restricted to the discourse of researchers or of journalists and scientific broadcasters; there is also an
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TEAM MEMBERS:
Marta KanashiroRafael Evangelista
resourceresearchProfessional Development, Conferences, and Networks
In a beautiful Barcelona, bathed in sun, the 8th PCST Congress was celebrated at the beginning of June. Besides the magnificent location of this year, there are several other reasons to commemorate the event. The first reason is that the community of professionals and scholars interested in Public Communication of Science and Technology (science journalists and writers, scientists, sociologists, teachers, historians, science museum curators, etc.) is growing quickly.