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resource project Exhibitions
The Maryland Science Center (MSC), in collaboration with Johns Hopkins University (JHU), the University of Maryland, Baltimore (UMB), and Morgan State University (MSU), has sought the support of the National Institutes of Health SEPA (Science Education Partnership Award) Program to develop "Cellular Universe: The Promise of Stem Cells," a unique exhibition and update center with related programs that highlight the most current science in cell biology and stem cell research. Visitor surveys have shown that science museum visitors are very interested in learning about stem cell research, but know little about the science of stem cells or cell biology, which form the basis of stem cell research. The goal of this project is to help visitors learn about advances in cell biology and stem cells so that they will make informed health-related decisions, explore new career options, and better understand the role of basic and clinical research in health advances that affect people's lives. Topics to be covered include the basic biology of cells, the role of stem cells in human development, current stem cell research and the clinical research process. This exhibition will also address the controversies in stem cell research. Our varied advisory panel, including cell biologists, physiologists, adult and embryonic stem cell researchers and bioethicists, will ensure the objectivity of all content. "Cellular Universe: The Promise of Stem Cells" will be a 3,500 square-foot exhibition to be planned, designed and prototyped in Fall 2006-Winter 2009, and installed in MSC's second-floor human body exhibition hall in Spring 2009. This exhibition will build on the successful model of "BodyLink," our innovative health science update center funded by a 2000 SEPA grant (R25RR015602) and supported by partnerships with JHU and UMB.
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TEAM MEMBERS: Roberta Cooks
resource research Media and Technology
Imprecise definition of key terms in the "public participation" domain have hindered the conduct of good research and militated against the development and implementation of effective participation practices. In this article, we define key concepts in the domain: public communication, public consultation, and public participation. These concepts are differentiated according to the nature and flow of information between exercise sponsors and participants. According to such an information flow perspective, an exercise's effectiveness may be ascertained by the efficiency with which full, relevant
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TEAM MEMBERS: Gene Rowe Lynn Frewer
resource project Media and Technology
The Tech Museum of Innovation (The Tech) in San Jose, California proposes to partner with NOAA to integrate Science On a Sphere (SOS) into The Tech's Exploration gallery and to facilitate the development of informal and formal learning programs. Exhibits and programs at The Tech focus on the integration of emerging technologies into hands-on visitor experiences. In 2004, The Tech partnered with NOAA, the Maryland Science Center (MSC), and a consortium of national science centers to explore the potential and effectiveness of SOS as a method of engaging and informing the general public about NOAA-related sciences. Initial testing of SOS at the Maryland Science Center revealed that SOS is a visually compelling and engaging medium for conveying complex scientific information to museum visitors. Ninety-eight percent of visitors tested regarded a facilitated SOS program as a good or excellent experience with strong visitor retention suggesting the potential of SOS as a compelling visitor tool. However, when the experience was not facilitated this retention dropped dramatically. Support from NOAA will enable The Tech to test SOS and NOAA data in a number of formats to determine the most effective ways to utilize this incredible technology. The results of this evaluation will be shared with other museums using SOS to improve its reach in teaching informal audiences and promoting interest in both STEM content and NOAA research. The SOS exhibit will bring together scientists, technologists, informal education specialists, and young users to unlock the educational potential of NOAA's datasets and further NOAA's educational plan. Hands-on experiences using SOS will engage visitors in meaningful explorations of NOAA data. The Tech Museum will make SOS accessible to people of all ages, backgrounds, and educational levels. All panel text, audio, and captions will be presented in both English and Spanish to allow greater accessibility for local audiences. SOS will provide the programming platform upon which to explore the educational opportunities of this gallery as it illustrates how data collected with remote sensing technologies is helping us understand and make predictions about our dynamic environment and the future of our planet. SOS will illustrate how these data collecting technologies assist us in developing our knowledge about our planet and its solar system.
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TEAM MEMBERS: Greg Brown
resource project Media and Technology
Bishop Museum is installing Science On a Sphere (SOS) at the Bishop Museum in Honolulu , Hawaii. Science on a Sphere, a spherical multimedia display on which NOAA data can be displayed, provides an unparalleled opportunity for innovative and meaningful environmental education for all ages. Hawaii's natural environment is ideal for conducting research and education on significant topics of earth and ocean sciences, and NOAA scientists currently play a large role in ongoing research in and around the Hawaiian Islands. The addition of a SOS unit to the Museum will allow visitors to learn about the global earth systems that underlie the "science of Hawaii" featured in the Science Adventure Center at the Bishop Museum. The Science On a Sphere globe will feature a variety of data sets and serve as the centerpiece of live educational presentations. In addition, Bishop Museum staff and scientists will assist in creating new and exciting visuals for SOS.
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TEAM MEMBERS: Mike Shanahan
resource project Public Programs
The primary goal of MAST-3 is to increase the diversity of students, particularly those from underrepresented groups, electing careers in NOAA related marine sciences. This is done through a multidisciplinary program that engages students in NOAA-related marine research, and explores marine policy, the heritage of African Americans and Native Americans in the coastal environment, and seamanship. MAST students use the Chesapeake Bay to understand efforts to protect, restore and manage the use of coastal and ocean resources through an ecosystem approach to management. To do this, Hampton University has formed partnerships with various NOAA labs/sites, several university laboratories, the USEPA, various museums, the Chesapeake Bay Foundation, and the menhaden fishing industry.
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TEAM MEMBERS: Benjamin Cuker
resource research Media and Technology
Many lives could have been saved on 26 December 2004, when the tsunami unleashed by an earthquake of magnitude 9.0 off the coast of the Indonesian island Sumatra struck a dozen coastal villages along the Indian Ocean. Those lives could have been saved if, on that day, science communication had not resulted in a complete failure to communicate scientific information adequately in many cases, in different places and at different levels. A long time passed between the violent shock and the devastation caused by the tsunami waves, ­in most cases, many hours.
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TEAM MEMBERS: Pietro Greco
resource research Media and Technology
The death of Pope John Paul II, the "Polish pope", in Rome and the subsequent election of Benedict XVI, the "German pope", have been two great events gaining world-wide media coverage and affecting the whole world. This was due to Karol Wojtyla's ability to reach everyone's heart ­ thus once dubbed the "Great Communicator" ­ and to the Vatican's spiritual, cultural, and political influence all over the world. The death of Pope John Paul II and the election of Benedict XVI also concern science and science communication issues.
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TEAM MEMBERS: Pietro Greco
resource research Media and Technology
The historian Marshall Berman wrote that living in modern times means "to find ourselves in an environment that promises us adventure, power, joy, growth, transformation [...] and, at the same time, that threatens to destroy everything we have, everything we know".
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TEAM MEMBERS: Yurij Castelfranchi
resource research Media and Technology
The tsunami that took place on 26th December 2004 in the Indian Ocean and hurricane Katrina, that last August struck the Mexican Gulf, are two recent natural events that turned into catastrophes for mankind, causing several thousands victims. One of the reasons behind this can be traced back to the fact that useful information in the hands of scientists and experts did not reach the right people within the right time. A crushing defeat for risk communication was witnessed in these two recent events. All the more paradoxical since we live in what we like to name “the era of communication and
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TEAM MEMBERS: Pietro Greco
resource research Media and Technology
Exploring public attitudes towards science helps investigate the images of science and what the social representations of science are. In this regard, science communication plays a crucial role in its different ways of addressing different publics.
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TEAM MEMBERS: Daniele Gouthier
resource research Media and Technology
A review of two books recently published by Vieira & Lent, by the Casa da Ciência (House of Science) and by the Oswaldo Cruz Museu da Vida (Life Museum, Cruz/Fiocruz), "O Pequeno Cientista Amador – a divulgação científica e o público infantil", and "Terra Incógnita – a interface entre ciência e público" ("The Young Amateur Scientist - scientific divulgation and the youthful public", and "Unknown Land – the interface between science and the public") is presented.
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TEAM MEMBERS: Flavia Natercia da Silvia Medeiros
resource research Public Programs
While the model for transmitting scientific information ­ a model that attributes the effects of a message on the public to the intent of the communicator mediated by text ­ is increasingly becoming an exclusive tool for communication novices, other alternative models are emerging and ­ most importantly ­ field research is being tested and examined.
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TEAM MEMBERS: Paola Rodari