The Scientists Institute for Public Information (SIPI), a non profit organization of scientists and media professional that works to strengthen reporting of science, will organize annual briefings for television news directors and producers by leading scientists during the next three years. Each year 35- 50 local news directors from across the country will meet face- to-face with nationally prominent scientists for two days of discussions of leading stories in science, health and the environment. Science is underreported on commercial television, and this targeted intervention has a substantial opportunity to directly improve the quality and quantity of science reporting by America's television industry. SIPI's Media Resource Service has developed an international reputation for its provision of scientific and technical sources for journalists. The prototype TV News Director's Briefing, held March 10-12 1989, demonstrated in a practical way the potential of the project, reaching 35 key journalists from 17 states. The briefings will be attended by a geographically distributed group of professional scientists and journalists who are well supported in their discussions by extensive pre-meeting work by SIPI staff. Extensive news coverage of the topics discussed will take place and be documented by SIPI staff. A continuing evaluation study by an independent contractor will analyze the impact of the briefings on the participants. NSF support will amount to 28% of the $660,000 project total.
Public Television station WQED/Pittsburgh, in partnership with five medical research and clinical centers, proposes to develop, test and distribute a national biomedical video education program based on "The Universe Within," a planned PBS series. The project is intended to bring scientists and clinicians into closer contact with pre-college students to study human body systems and increase career interest in the life sciences. Designed to improve science education and literacy, the project will also enhance overall appreciation of achievements in biomedicine. Using advanced television, photographic and animation techniques, the project will create a collection of educational tools for use by science and health teachers as well as by scientific investigators and clinicians. These modules will demonstrate how most of the body's primary systems function and how they can be kept healthy. The approach will combine visual and print curriculum materials with the personal presence of medical scientists, thus providing an opportunity for students to develop interest, critical thinking and problem-solving skills. This flexible educational package can be updated as important new changes occur in medical science, thus extending the life of costly materials. In addition, through multiple narration tracks, the video elements can be customized for various levels of age and grade instruction.
The AAAS Black Church Health Connection Project, with funding from the National Center for Research Resources (NCRR), has developed and field tested a guidebook/manual of hands-on and participatory life science activities and a training/orientation program for use in non-religious education programs in churches that serve the African-American community. The current dissemination efforts of the project have led to increased demands for the activity manual and subsequent training for persons seeking to implement the program. AAAS was awarded additional funding to: (1) Continue dissemination of the project in the African-American community; (2) Expand the project to the Hispanic American community; and (3) Identify and connect biomedical/behavioral scientists to churches and community-based organizations seeking to improve health awareness among African Americans and Hispanic Americans. Products of this dissemination effort include a Spanish version of the Health Connection Activities Guidebook/Manual, a video training kit in both English and Spanish to assist communities in implementing the project, and a database of scientist volunteers who are interested in working with churches and community-based organizations to impact the quality of health science education in the aforementioned communities.