Increasingly, scientists and their institutions are engaging with lay audiences via media. The emergence of social media has allowed scientists to engage with publics in novel ways. Social networking sites have fundamentally changed the modern media environment and, subsequently, media consumption habits. When asked where they primarily go to learn more about scientific issues, more than half of Americans point to the Internet. These online spaces offer many opportunities for scientists to play active roles in communicating and engaging directly with various publics. Additionally, the proposed research activities were inspired by a recent report by the National Academies of Sciences, Engineering, and Medicine that included a challenge to science communication researchers to determine better approaches for communicating science through social media platforms. Humor has been recommended as a method that scientists could use in communicating with publics; however, there is little empirical evidence that its use is effective. The researchers will explore the effectiveness of using humor for communicating about artificial intelligence, climate science and microbiomes.
The research questions are: How do lay audiences respond to messages about scientific issues on social media that use humor? What are scientists' views toward using humor in constructing social media messages? Can collaborations between science communication scholars and practitioners facilitate more effective practices? The research is grounded in the theory of planned behavior and framing as a theory of media effects. A public survey will collect and analyze data on Twitter messages with and without humor, the number of likes and re-tweets of each message, and their scientific content. Survey participants will be randomly assigned to one of twenty-four experimental conditions. The survey sample, matching recent U.S. Census Bureau data, will be obtained from opt-in panels provided by Qualtrics, an online market research company. The second component of the research will quantify the attitudes of scientists toward using humor to communicate with publics on social media. Data will be collected from a random sample of scientists and graduate students at R1 universities nationwide. Data will be analyzed using descriptive statistics and regression modeling.
The broader impacts of this project are twofold: findings from the research will be shared with science communication scholars and trainers advancing knowledge and practice; and an infographic (visual representation of findings) will be distributed to practitioners who participate in research-practice partnerships. It will provide a set of easily-referenced, evidence-based guidelines about the types of humor to which audiences respond positively on social media.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS:
Sara YeoLeona Yi-Fan SuMichael Cacciatore
The Sustainability Teams Empower and Amplify Membership in STEM (S-TEAMS), an NSF INCLUDES Design and Development Launch Pilot project, will tackle the problem of persistent underrepresentation by low-income, minority, and women students in STEM disciplines and careers through transdisciplinary teamwork. As science is increasingly done in teams, collaborations bring diversity to research. Diverse interactions can support critical thinking, problem-solving, and is a priority among STEM disciplines. By exploring a set of individual contributors that can be effect change through collective impact, this project will explore alternative approaches to broadly enhance diversity in STEM, such as sense of community and perceived program benefit. The S-TEAMS project relies on the use of sustainability as the organizing frame for the deployment of learning communities (teams) that engage deeply with active learning. Studies on the issue of underrepresentation often cite a feeling of isolation and lack of academically supportive networks with other students like themselves as major reasons for a disinclination to pursue education and careers in STEM, even as the numbers of underrepresented groups are increasing in colleges and universities across the country. The growth of sustainability science provides an excellent opportunity to include students from underrepresented groups in supportive teams working together on problems that require expertise in multiple disciplines. Participating students will develop professional skills and strengthen STEM- and sustainability-specific skills through real-world experience in problem solving and team science. Ultimately this project is expected to help increase the number of qualified professionals in the field of sustainability and the number of minorities in the STEM professions.
While there is certainly a clear need to improve engagement and retention of underrepresented groups across the entire spectrum of STEM education - from K-12 through graduate education, and on through career choices - the explicit focus here is on the undergraduate piece of this critical issue. This approach to teamwork makes STEM socialization integral to the active learning process. Five-member transdisciplinary teams, from disciplines such as biology, chemistry, computer and information sciences, geography, geology, mathematics, physics, and sustainability science, will work together for ten weeks in summer 2018 on real-world projects with corporations, government organizations, and nongovernment organizations. Sustainability teams with low participation by underrepresented groups will be compared to those with high representation to gather insights regarding individual and collective engagement, productivity, and ongoing interest in STEM. Such insights will be used to scale up the effort through partnership with New Jersey Higher Education Partnership for Sustainability (NJHEPS).
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TEAM MEMBERS:
Amy TuiningaAshwani VasishthPankaj Lai
The scientific community is challenged by the need to reach out to students who have traditionally not been attracted to engineering and the sciences. This project would provide a link between the University of Michigan and the teachers and students of secondary education in the State of Michigan with an initial emphasis on southeast Michigan, through the creation of a range of computer services which will provide interactive access to current weather and climate change information. Taking advantage of a unique computer network capacity within the State of Michigan named MichNet which provides local phone ports in virtually every major city in the state, and the resources available to the university community via the University Corporation for Atmospheric Research (UCAR) UNIDATA program, this project would provide secondary schools with access to a state-of-the-art interactive weather information system. The real-time data available via the system, supplemented by interactive computer modules designed in collaboration with earth science teachers, will provide animated background information on a range of climate and weather related topics. While the principal objective of this project will be to provide educationally stimulating interactive computer systems and electronic weather and climate modules for application in inner city Detroit and its environs, the unique nature of the available computer networking will allow virtually every school system in the state to have access. Subsequently successful completion of this project could eventually make the same systems available to other cities and states.
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TEAM MEMBERS:
Perry Samson
resourceprojectProfessional Development, Conferences, and Networks
This award is funded under NSF's Science, Engineering, and Education for Sustainability (SEES) activities, which aim to address the challenges of creating a sustainable world. Research Coordination Network (RCN) CE3SAR (Climate, Energy, Environment, and Engagement in Semiarid Regions) is a comprehensive partnership of researchers at South Texas regional institutions and major research universities elsewhere advancing knowledge of science, engineering and education for sustainability (SEES). The network will develop and test an innovative model for conducting interdisciplinary, region-specific, sustainability research closely tied to the needs and interests of highly-engaged local stakeholders. RCN CE3SAR will aggregate regional research capacities specific to sustainability in semiarid climates contiguous to the Gulf of Mexico while leveraging research expertise infused from outside the region. Geographic information science (GIS) will play a key role in the process of integrating layers of scientific data, producing scientific insight and presenting new ideas, new research directions and new scientific knowledge to regional stakeholders as well as the scientific community. The network will align regional capacities that heretofore were largely disconnected and bring focus and synergy to a range of research that will profoundly impact the region and its socioeconomic future. The network will engage and educate regional communities, government and private-sector stakeholders throughout the process.
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TEAM MEMBERS:
Luis CifuentesJorge VanegasGary JeffressRudolph RosenWesley Patrick