This paper the development and success of an ambitious plan launched by the Philadelphia Zoo in late 1970's and early 1980s to streamline operating procedures, repair and replace buildings and exhibits, and evaluate and upgrade visitor services. A key part of this service strategy was a visitor survey, which aimed to identify weaknesses and provide regular feedback for operating staff and management. A copy of this questionnaire is included in this paper.
In this paper, researchers from University of Michigan discuss a major problem facing zoo administrators in major urban metropolitan areas: the relevance and attraction of urban zoos to inner-city minority residents. They present an overview of the methodology and findings from a study that examined zoo visitation to the Detroit Zoo by white and minority residents of Detroit.
In this paper, Elin Kelsey describes the planning and design process for the new "Arctic Canada" exhibit at the Vancouver Aquarium. Kelsey discusses a number of parameters whose consideration will provide a more reliable basis for making hte kinds of decisions that exhibit planners must make.
This is a brief abstract of Suzanne Hodges's Master's Thesis at the Virginia Polytechnic Institute. Hodges researched the influence of enlarged signs and less label copy on visitors' behavior at a small children's zoo in Virginia.
This is a brief abstract of Steve R. Hage's Master's Thesis at the University of Minnesota. Hage conducted an ethnographic study of family groups at the Japanese Snow Monkey exhibit in the Minnesota Zoo. Hage confirmed prior research that concluded visitors appear to be more interested in viewing active, attractive animals than learning about the natural history of animals.
This article summates findings from research at the Museum National d'Histoire Naturelle that evaluated and compared visitor behavior in the gardens, main galleries and two temporary exhibits.
The National Science Outreach Network will provide school children, teachers, and the general public with highly accessible interactive exhibits dealing with popular topics in science and technology. The network, initiated as a partnership between regional science centers and public libraries, will be modeled after the highly successful statewide Oregon Library Exhibits Network established in 1987. Through this smaller network, the Oregon Museum of Science and Industry, a nationally recognized pioneer in science exhibitry and outreach programming, circulates small hands-on exhibits to rural population centers through installations in public libraries, where school groups and families have free and convenient access. This national dissemination project will be initiated in five regional sites across the country (Colorado, Minnesota, New York, Tennessee, and Oregon) to further establish the model in rural, inner-urban, economically disadvantaged, and culturally diverse regions. With support from both the NSF and the regional networks, The National Science Outreach Network will design and duplicate six exhibits for circulation to dozens of local communities in each designated region. Over the next seven years, over six million individuals, many of whom do not currently frequent a local science center, will be introduced to popular science in a non-threatening, resource- rich setting. This will encourage further exploration and possible future visits to an accessible science center, and ultimately establish an ever-expanding network of museum and non-museum partners providing science and technology learning opportunities to millions of individuals each year.
Children's Television Workshop proposes to produce a fourth and fifth season of SQUARE ONE TV, a daily series on mathematics for children ages eight to twelve. Season Four will consist of 40 new half-hours for air on PBS stations beginning September 1991. Consistent with CTW's experimental mission in education, CTW also proposes to undertake a new programming approach to expand the reach of SQUARE ONE TV to a family audience by converting the daily detective serial featured in the series, MATHNET, into four one-hour specials for family viewing. These Season Four MATHNET Specials will be researched to test their effectiveness. Eleven hour-long weekly SQUARE ONE TV programs will be produced for Season Five to be aired in addition to re-broadcasts of the daily series starting January, 1993. Seasons Four and Five production will capitalize on the educational impact and appeal of prior seasons. Mathematical content will be based on research and in conjunction with the Series Advisory Committee and consultants. The additional seasons will be supported by a full range of promotion, community outreach activities, and school services, including teacher's guides.
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TEAM MEMBERS:
David ConnellKeith MielkeEve HallJoel Schneider
The Franklin Institute Science Museum, a major American Science Center serving more than 700,000 individuals annually, proposes to create a 3,700 square foot permanent exhibition that will promote public interest in and understanding of the concepts and principles of mathematics in concrete, tangible form. The exhibition will consist of five clusters of hands-on devices, interactive computer programs, models, and text on the themes of Geometry; Symmetry; Chance, Probability and Randomness; Series, Sequences and Limits; and "Modern Math"--Fractals, Knots and Braids and Topology. Museum staff will utilize several mathematicians as advisors and design participants and will develop adjunct educational materials for use by teachers, students, and family members. They will disseminate exhibition techniques and content by providing six collaborating museums with selected copies of exhibit devices and hardware for their use in developing temporary or permanent mathematics exhibits. Staff of the six museums will join advisors for a design conference during exhibition planning, and will provide evaluation reports on their use of the exhibit materials. Knowledge of mathematics is not only necessary for everyday life; it is central to public understanding of science and engineering, and a key to continued participation in science and engineering, and a key to continued participation in science education in high school and college. Increasing national interest improvement in the mathematical ability of americans at all levels, pre-college and college, make this proposed exhibition particularly timely.
The New York Hall of Science is the only major science center in the New York Metropolitan Area and serves a rapidly growing audience with both public and school-based programs and exhibits. Low income families and members of diverse minority communities are a major part of its target audience. The present award will support a major 3,000 square foot permanent exhibition on microbiology and microscopic organisms organized around themes of disease, its causes, prevention and cure, benign and beneficial microbial agents, and the nature of microscopic life. The exhibition will make extensive use of new microscopic display technologies for interactive exhibitry, with extensive formative evaluation and testing of principal exhibit components. Professional publications, an exhibit monograph and low cost videotapes will be used in national dissemination and a classroom kit based on the exhibit will be circulated widely throughout the New York Metropolitan area. This innovative project will form a significant part of the permanent exhibits of this newly reorganized science center. NSF support will constitute approximately 28% of the $ 1.3 million total project cost.
The Museum of Science will design and produce an exhibition, "Two of Every Sort", whose aim is to present a scientific basis for the public's understanding of genser, reproduction and human diversity. Using interactive techniques and state-of-the-art media technology, the exhibition will debut at the Museum in Boston, tour science centers in seven other cities and reach an audience of nearly 2.5 million. The eight museums are members of the Science Museum Exhibit Collaborative, which has approved "Two of Every Sort" as one of a second round of shared-cost exhibitions scheduled to appear at each of the member institutions. "Two of Every Sort" (4,000 square feet) will present introductory scientific overview, ranging among biology, anthropology, botany and biomedical technology, to make discussion of these difficult and sensitive matters more meaningful. The exhibit will offer an unusual opportunity to millions of people -- families, teachers and youngsters, to consider complex questions in a safe, friendly learning environment.
Ohio's Center of Science and Industry (COSI) in Columbus, Ohio, in association with the Pacific Science Center in Seattle, WA. and the Battelle Memorial Institute will create and circulate a 4,000 square foot traveling exhibition, "Mission to Mars." Interactive exhibit units will be organized into a spacecraft mission simulator. Visitors in teams will run a scientific mission to the planet Mars. Exhibits and simulation activities will cover basic and applied science and mathematics topics appropriate for middle to high school students and family audiences. Educational materials for school use will accompany the exhibition. COSI has a strong reputation for interactive science exhibitions. Their widely acclaimed "Science of Sports" exhibition will be seen in more than 15 cities. The Pacific Science Center has a similar reputation for educational exhibitions and related materials development. Their educational materials on dinosaurs have been widely used by other museums. The Battelle Memorial Institute is a world- renowned research and applied science organization. "Mission to Mars" is supported by commitments from thirteen of America's leading science museums and a major award from Apple Computer Company. The project team will deliver a timely exhibition that will be both engaging and challenging, rich with scientific detail while still appealing to family audiences. "Mission to Mars" will travel to 13 cities on a three year tour, reaching an estimated three to five million people. NSF's 43% of the project cost will be leveraged by more than $878,000 in contributions from the originating institutions, from the displaying museums and from Apple.
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TEAM MEMBERS:
Charles O'ConnorJoseph WisneMichael Stanley