In this paper, researchers from University of Michigan discuss a major problem facing zoo administrators in major urban metropolitan areas: the relevance and attraction of urban zoos to inner-city minority residents. They present an overview of the methodology and findings from a study that examined zoo visitation to the Detroit Zoo by white and minority residents of Detroit.
In this paper, Elin Kelsey describes the planning and design process for the new "Arctic Canada" exhibit at the Vancouver Aquarium. Kelsey discusses a number of parameters whose consideration will provide a more reliable basis for making hte kinds of decisions that exhibit planners must make.
This paper discusses the benefits of conducting long-term evaluations. It explains the rationale behind and methodology used in a study of "Bird Discovery Point," a group of interactive exhibits located in the Aquatic Bird House at the Brookfield Zoo. The author briefly describes the issues that were raised in each of the eight evaluation efforts, the lessons from both the evaluation process and findings, and how this study impacted the decision-making processes of the institution, staff perceptions, and exhibit development in other areas.
This paper presents the methodology and findings of the formative and summative evaluation of the "Kongo Ranger Station" interactive interpretive displayed located in the new "Africa Rain Forest" exhibit at the Metro Washington Park Zoo. This display focuses on conservation, natural history and cultural issues in West and Central Africa.
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TEAM MEMBERS:
David L. MaskAlyson L. Burns
resourceresearchMuseum and Science Center Programs
In this paper, Florence Bramley of The Graphics Group presents an exercise and research that encourage gentler approaches to warning messages used in museums or zoos.
This paper discusses the obstacles that the Philadelphia Zoo confronted when they attempted to evaluate and develop a series of interactive activity kits called "Explore-A-Zoo." The kits aimed to encourage families with children aged 3-9 to interact together in front of exhibits while at the same time improve their science process skills. This paper describes the challenges staff encountered while interviewing preliterate 3-5 year olds as well as highlights two data collection methods that they found successful.
The focus of this summative evaluation report is the Shark Encounter exhibit at Sea World of California, which opened in June 1992. The design concept was to display the largest collection of sharks in the world. Visitors are transported to the "tropics" to view sharks from above, and then venture into the sharks' environment as they travel through an acrylic tube placed on the bottom of the habitat. The goal of the evaluation was to determine the overall effectiveness, or success, of the exhibit
This is a brief abstract of Suzanne Hodges's Master's Thesis at the Virginia Polytechnic Institute. Hodges researched the influence of enlarged signs and less label copy on visitors' behavior at a small children's zoo in Virginia.
This is a brief abstract of Steve R. Hage's Master's Thesis at the University of Minnesota. Hage conducted an ethnographic study of family groups at the Japanese Snow Monkey exhibit in the Minnesota Zoo. Hage confirmed prior research that concluded visitors appear to be more interested in viewing active, attractive animals than learning about the natural history of animals.
In this article, Barbara A. Birney of Interpretive Planning in Nuce discusses findings from a 1988 study of 12-year-old children's perceptions of their social experience in musuems and zoos. Birney found that children associated visiting museums and zoos with their parents with a lack of control over their own learning experience.
In this article, Kristine Westerberg discusses the Shedd Aquarium's new initiative for audience research and development and shares some preliminary findings from their initial efforts.