This paper the development and success of an ambitious plan launched by the Philadelphia Zoo in late 1970's and early 1980s to streamline operating procedures, repair and replace buildings and exhibits, and evaluate and upgrade visitor services. A key part of this service strategy was a visitor survey, which aimed to identify weaknesses and provide regular feedback for operating staff and management. A copy of this questionnaire is included in this paper.
In this paper, researchers from University of Michigan discuss a major problem facing zoo administrators in major urban metropolitan areas: the relevance and attraction of urban zoos to inner-city minority residents. They present an overview of the methodology and findings from a study that examined zoo visitation to the Detroit Zoo by white and minority residents of Detroit.
In this paper, Elin Kelsey describes the planning and design process for the new "Arctic Canada" exhibit at the Vancouver Aquarium. Kelsey discusses a number of parameters whose consideration will provide a more reliable basis for making hte kinds of decisions that exhibit planners must make.
This is a brief abstract of Suzanne Hodges's Master's Thesis at the Virginia Polytechnic Institute. Hodges researched the influence of enlarged signs and less label copy on visitors' behavior at a small children's zoo in Virginia.
This is a brief abstract of Steve R. Hage's Master's Thesis at the University of Minnesota. Hage conducted an ethnographic study of family groups at the Japanese Snow Monkey exhibit in the Minnesota Zoo. Hage confirmed prior research that concluded visitors appear to be more interested in viewing active, attractive animals than learning about the natural history of animals.