This paper discusses the benefits of conducting long-term evaluations. It explains the rationale behind and methodology used in a study of "Bird Discovery Point," a group of interactive exhibits located in the Aquatic Bird House at the Brookfield Zoo. The author briefly describes the issues that were raised in each of the eight evaluation efforts, the lessons from both the evaluation process and findings, and how this study impacted the decision-making processes of the institution, staff perceptions, and exhibit development in other areas.
Ornithology is one of the few scientific disciplines to which amateurs can still make significant contributions. Whether they observe birds at a feeder, count birds for a national census, or conduct a simple experiment, their activities contribute greatly to our knowledge of birds. Furthermore, participants in bird study programs not only learn about birds, they also become more aware of environmental problems. The Cornell Laboratory of Ornithology exists to facilitate such amateur involvement and education. This proposal is aimed at strengthening our education programs and expanding them to include under-served audiences in the inner city. We propose to evaluate the extent to which our radio program, magazine, and Project FeederWatch appeal to various audiences and how effective these programs are at communicating information about birds and in stimulating involvement. Based on this evaluation, we will modify our programs, then evaluate them again. We are also proposing a brand-new volunteer-assisted data gathering program, which we call the National Science Experiment. In cooperation with other organizations, volunteers will look at the biology of pigeons in our cities, food preferences of winter birds across the United States, and the habitat requirements of neotropical migrant tanagers. The results of these studies will be of interest to both ornithologists and birders; furthermore, participants in the project will gain first-hand involvement with the process of science.
Consumer Reports Television will produce a series of four half- hour TV specials and companion outreach materials, called "YOU TEST IT|," for public television broadcast and broad educational and home video distribution. Targeted for children ages 7 to 13 -- particularly those from low-income, minority families -- the project will draw on the resources of Consumers Union, the non- profit, scientific, research and education organization that publishes Consumer Reports magazine and ZILLIONS, the Consumer Reports for Kids. The "YOU TEST IT| series, created by an experienced team of children's TV producers, focuses on testing and evaluating popular products -- from observing the bubble-power of bubble gum to measuring the efficiency of 10-speed bicycles. Using lively, state-of-the-art techniques appealing to kids, "YOU TEST IT|" will encourage children to use science and math skills to investigate and, ultimately, solve real-world problems. Each of the 4 programs will cover a broad product theme such as Foods/Snacks, Toys/Games, Sports/Recreation, and Electronic Gear. Activity Guides, expanding on these topics, will delve more deeply into the science content of each show, providing hands-on learning materials for children. With repeated broadcasts of "YOU TEST IT|" over hundreds of PBS stations, and reuse of tape and print materials, millions of children will gain greater access to objective product information and greater awareness of science and its importance in everyday life.
DATE:
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TEAM MEMBERS:
Joyce NewmanEdward GrothSusan Markowitz
The Staten Island Children's Museum requests support for an interactive exhibition for children on the topic of water. WATER WATER EVERYWHERE will open in April 1991 and remain on view for three years; a smaller replica of the exhibition will be ready to travel in the Spring of 1992. The first year will allow an initial evaluation period during which both design and content can be improved. The exhibition has dual goals: to provide family audiences, focusing on children, with the materials and context that encourage experimentation and learning, and to educate visitors about an essential and widespread constituent of our world. WATER will present different aspects of this varied subject in six sections: the many forms of water in our world; the properties of water; how living things use water; how water works for us; experiments with water and local water issues. The exhibition will engage children imaginatively, inform, provide opportunities to experiment and learn, and stimulate creativity. Museum public programs and activities will be offered in conjunction with WATER to both extend and enrich the project. WATER will contribute to both children's and inter- generational learning. Its desired outcomes include further development of the Museum's critical thinking skills program, expansion of our renewed Informal Science Education Program, extension of our community service programs and heightening our participation in community issues, such as the environment, through the ecological aspect of the exhibition. By touring the exhibition and producing educational materials based on WATER, the Museum will extend its impact in learning skills, science education and environmental awareness to a scale that is potentially national.