In this paper, Pedro J. E. Casaleiro of the University of Leicester (UK), Department of Museum Studies, discusses methodology and findings from a comparative analysis of audiences for "The Return of the Living Dinosaurs" exhibition in four separate locations: London, Paris, Spain, and Portugal. The exhibit consisted of robotic dinosaurs (animatronic models).
The Exploratorium is developing a model program that demonstrates the vital role science museum exhibits can play in supporting formal science education reform. The development of exhibitions and enhancement activities is based on the Science Framework for California Public Schools and the emerging National Science Education Standards. The project includes: A series of four museum exhibitions (with a total of 60 exhibits) based on the Science Framework themes of Patterns of Change, Stability, Scale and Structure, and Systems and Interactions Publications (Exhibit Guides and Pathways) for each collection A series of workshops and evening events for teachers, families and students A symposium, video and Internet resource for museum and education professionals An important feature is an information desk and resource kiosk to inform teachers, parents and the general public about science education reform efforts. The project aims at 5,000 teachers, 32,000 parents and caregivers, 140,000 students and 1,320,000 members of the general public.
San Francisco State University is collaborating with MESA of California to replicate the Mission Science Workshop (MSW) model for informal science education to establish 10 self-supporting interactive Community Science Workshops (CSW's) throughout California. The overriding theme for activities at the CSW's is to let children and parents "be" scientists as they explore through the use of interactive exhibits, hands-on building/tinkering activities and content workshops, while at the same time ensuring they learn correct science concepts. Content to be presented is from the areas of Engineering, Life Sciences, Physical Sciences, and Mathematics. The target audience is primarily African-American, Latino, and Native American children in grades K-8 and their families.
The National council of La Raza (NCLR), the nation's principal Hispanic constituency-based organization, seeks funding from the National Science Foundation's Informal Science Education Program for a four-year community-centered demonstration program. Project EXCEL-MAS, the Math and Science component of its EXCEL-MAS is designed to develop and encourage the adoption of supplemental math and science programs for at-risk Hispanic elementary and middle school students and their parents, using thematic, hands-on approaches; and ultimately help to increase the numbers of Hispanic student enrolling and succeeding in paths which lead to advanced study in math and science. Hispanics -- the youngest and fastest-growing major U.S. population, numbering 22.4 million or 9% of the U.S. population according to the 1990 Census -- continue to be most undereducated major U.S. population. Only about half of Hispanics are high school graduates, and fewer than one in ten have completed college; only about one-quarter of high school graduates have followed curricular tracks including the math, science and language arts needed for college attendance; national studies suggest that Hispanic 17-year-olds on average have math and science skills at the level of White 13-year- olds. Contributing to these problems are a lack of culturally appropriate, meaningful parent involvement or family-wide approaches to education, supplemental programs to motivate and support at-risk students, wrap-around social services for low- income students and their families, and efforts to promote more equitable Hispanic access to the full school curriculum.
The California Academy of Science will develop "Chinook: A National Traveling Exhibit on Salmon." The main components will be a 3500 sq. ft. and a 5000 sq. ft. version of an exhibit about salmon ecology and biology, genetic diversity, and the science of species preservation. Futher, components of the exhibit will be reproduced for a 500 sq. ft. exhibit for the new public visitors center at the Bodega Marine Laboratory. The exhibit will focus on the Sacramento River winter-run Chinook salmon. Several themes from the California Science Frameworks and Benchmarks for Science Literacy serve as the foundation for the interpretation. Benchmarks theme of evolution and the Framework theme of patterns of change are woven throughout the exhibit and are illustrated by salmon life cycles, genetic diversity, and physical adaptations. Benchmarks theme of systems and interactions as well as the Frameworks theme of scale and structure are also incorporated in the interpretive material. The exhibit will be developed by the ichthyologists, educators, and exhibit designers of the California Academy of Science and genetic researcher from the Bodega Marine Laboratory of the University of California at Davis. Thirteen individuals have been selected as project advisors. They bring a diversity of perspectives including expert knowledge of the science concerns (salmon and habitats issues, anthropology) to the educational interests (both formal and informal). The various evaluation studies will be carried by CAS staff member Lisa Mackinney. The complementary materials linking the exhibit with formal education that will be developed are a Teachers Resource Kit and a Chinook Curriculum Guide. The Teachers Resource Kit, available to each host site, will include a slide show, a video tracing the story of salmon fisheries, a special issue of the CAS educator newsletter, sample of fish scales and otoliths, a compilation of resources from government agencies and env ironmental organizations, and a bibliography produced by the CAS Biodiversity Resource Center. The Curriculum Guide will include sixteen hands-on activities using readily available materials to reinforce the educational objectives. A Chinook Family Activity Guide targeted at families with children between the ages of five and ten, will provide parents with specific steps to facilitate discussion what at the exhibit and to suggest follow-up activities to do at home.
The Oregon Museum of Science and Industry is requesting $971,288 over three years for the development, formative and summative evaluation of two traveling exhibits. The 5,000 sq. ft. traveling exhibit is designed for children ages 3-8 and their families, using the context, setting, characters and challenged portrayed in the books of Richard Scarry, a noted children's author. A 2,000 sq. ft. mini-version traveling exhibit will be produced for use in smaller venues. Parent, teacher, and staff guides will be prepared and distributed. This exhibit gives strong emphasis to facilitating parent interaction with their children, and has activity areas for parents built into the exhibit. There is also an emphasis on anti-bias content within the exhibit.
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TEAM MEMBERS:
Nancy StueberMarilynne ElchingerJoan Liberman
The San Jose Children's Discovery Museum will develop an exhibit "Take Another Look." A semi-permanent version will be installed at the Children's Museum and a 600-750 sq. ft. traveling version will be developed and circulated under the auspices of the Association of Science and Technology Centers Traveling Exhibition Service. Consisting of 14 individual elements, the exhibit is to communicate the essential role and significance of observation in the human experience and its more purposive character in science; the role and importance of instrumentation in scientific observation; and the importance to science of observing and interpreting phenomena in different ways. "Take Another Look" is aligned with nationally developed science education goals as outlined in Goals 2000, the AAAS Benchmarks, and with the California's Science Framework. The project targets the adult/child unit (parents and teachers with children age 2 to 10 that they accompany). Particular attention is being paid to reaching traditionally underserved audiences including Latino, Asia, and African American. Complementary materials include a Teacher's Guide, a Family Activities Guide, and a free/low cost "take-away" card with suggested activities and recommendations for other activities. It is estimated that in four years it will reach over two million children and adults both at the San Jose Children's Discovery Museum and host museums of the touring version.
Quest Productions is producing and testing the pilot phase for a series of weekly television programs entitled, Doing It. The series which is targeted at six to ten year olds is co-production with KCTS, the producer of Bill Nye the Science Guy in Seattle, will focus on science and technology-oriented themes by introducing viewers to men and women who develop and apply science and technology in their everyday lives. In each program, two young "explorers" will journey to a place in the real world that fascinates them and, with an adult guide, explore the inner workings of the particular site and how science is involved in what the person does. An additional character, a young woman named Howzit Work, will serve as a role model for the process of figuring out how and why things work. Each episode will end with a Doing It at Home segment which feature an activity or investigation selected from one of the activities designed by the GEMS project at the Lawrence Hall of Science. Ancillary material designed to encourage child/parent involvement is science include a Doing It booklet, and Internet Home Page, and a CD-ROM. The PI and Senior Producer will be Bill Jersey. His children's TV credits include 3-2-1 Contact, Sesame Street, and Bi-Lingual Children's Television. Pierre Valette, who helped develop and produce the pilot for Where in the World is Carmen Sandiego? is the creator of the project and will serve as Project Director. The Executive-in-charge of Production at KCTS is Elizabeth Brock, one of the developers of Bill Nye the Science Guy. The Senior Science Consultant is Ted Ansbacher, former Director of Exhibits at the New York Hall of Science. Evaluation will be conducted by Barbara Flagg. They will work closely with an advisory team of formal and informal science educators.
KCTS has received support for the production and outreach for the second season of 'Bill Nye the Science Guy.' Each program in the 39 program series will focus on a single science theme developed around two or three learning outcomes and is presented with a fast and colorful pace and style suited for today's generation of nine and ten year old viewers. The host, Bill Nye, joins viewers and guests as they explore science topics in his laboratories and in field locations. Children also will perform on-camera experiments in a home setting. In most shows, guest scientists and celebrities, selected to ensure a diverse representation, will be featured. Segments in the programs include: 'Check it Out' a small experiment performed in the lab or at home by child actors. 'Try This at Home' an experiment viewers may attempt at home after receiving instructions on the air. 'Way Cool Scientist' a scientist demonstrating his or her work as it relates to the topic of the program. 'Music Video Parody' video tailored to popular music genres such as rap or 'grunge' or pop music. 'Consider the Following' Bill presents a concept to the viewer in a one on one segment. 'Big Demonstration' Bill, in the laboratory, uses equipment to demonstrate an element of the theme. 'Celebrity Cameos' featuring both teen and adult celebrities with a high recognition factor. 'Fake commercials' like the music videos, humor ous parodies of advertising. Outreach for the second season will include a quarterly newsletter to be mailed to viewers homes. This eight page newsletter will include regular columns such as 'Ask Bill' and 'Try this at Home.' It will be designed to appeal to children ages 8 to 12 and will contain a column for parents. During the second season, at-home science kits will again be available to viewers. These free kits will enable children and their families to perform scientific experiments together at home. The video series will be produced by McKenna/Gottlieb Producers Inc. and KCTS Television and will be syndicated for broadcast by Buena Vista Television (the syndication division of Disney Productions). The second season also will be broadcast daily on PBS. This will give the series a presence on both public broadcasting and on commercial television in many markets. Buena Vista Television will provide $3,000,000 toward the production budget and PBS will provide $2,000,000 for production. KCTS is seeking a corporate underwriter to provide $1,000,000 for additional outreach and promotion. Elizabeth Brock of KCTS will be Executive in Charge of the project. Bill Nye is the principal science writer for the series as well as host of the series. The series producers will be Erren Gottlieb and James E. McKenna. These four people will serve as Co-PI's of the project. The advisory committee consists of scientists, science educators, evaluators, and curriculum developers. Members include: H. Prentice Baptiste, Arthur B. Ellis, Caroline Herzenberg, Gilbert S. Omenn, Senta A. Raizen, Matthew H. Schneps, Paul H. Williams, Carole Ann Kubota, and Sally Luttrell-Montes.
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TEAM MEMBERS:
Elizabeth BrockWilliam NyeJames McKennaErren Gottlieb
Nebraskans for Public Television are producing three programs in the "Reading Rainbow" series that focus on mathematics and developing and implementing a special math outreach effort aimed at parents with a secondary audience of teachers. The programs will take a literature-based approach to mathematics which helps make it possible ". . . for children to have the same authentic experiences with math that they are coming to have with language, social studies, science and the arts." (Read Any good Math Lately? by Whitin and Wilde). The goal of the project is to expand the impact of the "Reading Rainbow" series by: - integrating quality math-oriented books with science and literary selections into the series, and - making quality children's math-oriented books more visible to parents, public librarians, and teachers and to engage children's interest in reading about and exploring math in the real world. The outreach effort will develop a special math effort directed to parents, children, and teachers. A special publication for parents and a teacher guide will be created for the new math-focused programs. The producers will work with the Family Math Project at the Lawrence Hall of Science in training parents and children and will also direct community outreach efforts towards economically and socially disadvantaged families. This effort will engage these families in math related activities through partnerships with community-based organizations and local public television stations involved in PBS's Ready to Learn Project. Partnership organizations include the National Council for Teachers of Math, Girls Inc, The Connecticut Academy for Education in Mathematics, Science and Technology, EQUALS Family Math Project, and the Weekly Reader Corporation. "Reading Rainbow" partnerships also have been established between three SSI's -- Louisiana, Michigan, and Ohio -- and PBS stations in those states.
Washington Independent Writers is engaged in a planning phase toward publication of Quest?, a 4-page, tabloid sized newspaper about science, technology, and society for children and their families. The target audience is children age 8 to 16, with a focus on the 10-14 year-old age group, along with their parents, teachers, and counselors. A prototype version of the paper has been published locally and distributed through Safeway stores. During the planning phase, the PI and staff will conduct the following activities: Conduct front-end evaluation of the target audience with particular emphasis being given to identifying ways to reach underserved and underrepresented groups; Work with science, technology, and graphics experts to improve the quality of the content and design; Explore traditional and new distribution mechanisms and cooperative arrangements; Create and test interdisciplinary procedures for evaluation; Establish a network of individual, community, corporate, and institutional supporters, including educators, community leaders, scientists, and engineers; Create linkages with schools and school programs; Explore funding sources and sponsorships; Continue building a Board of Advisors.
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS:
Roberto SalazarGilbert SanchezRobert Russell