In this paper, researchers from Jacksonville State University discuss research related to educational efforts to increase the public's commitment toward conservation of animal species complicated by negative attitudes toward some of these species, such as snakes. The researchers report methodology and findings from their study that developed a device to assess attitudes toward snakes. The study had the following three purposes: (1) to validate a survey device the researchers developed that may prove useful in the evaluation of educational programs geared toward snakes and similar species; (2)
This paper discusses a research study that examined the effect of providing, or not providing, museum visitors with specific tasks for learning, in relationship to the visitor's task preference. This study was carried out at the Florida Museum of Natural History and made us of 11 static case exhibits, all of which addressed an aspect of Florida vertebrate or invertebrate biology. Findings from the study are reviewed as they pertain to the effects of visitor perceptions of museums and task preference.