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resource project Media and Technology
The Educational Film Center (EFC) is developing a science, engineering, and technology careers exhibit for distribution to science museums and technology centers. The core of the exhibit kiosk, with related career graphics surrounds, is SET/QUEST, an interactive multimedia program for both Macintosh and PC/Windows using CD-Rom as the full motion video source. Teens and preteens will enter an interactive exploration of thirty careers with first person video profiles of people in science and engineering; animated/reality video simulations of a work experience in these fields, decision screens, and a database of over 200 more science and math-based professions. The documentary profiles, database, and a personal interest career match component will also be developed in alternative media formats (video, audio, print) for broad distribution to community and youth education networks, schools, and libraries. Specific emphasis in this project is being placed on reaching and attracting female, minority, and disabled youth. A parent outreach component has been developed and will be implemented by the Directorate of Education & Human Resources Programs of AAAS. The concept of the parent effort is to work directly with and through the national offices of four major national organizations with different institutional community roots -- Science Museums, Public Libraries, Schools, and Community Based Organizations -- to involve parents and families with SET Project materials and to provide them with information with which they can foster their children's pursuit of science and math education and careers in these fields. Initial efforts will be conducted in 18 cities. The project is a collaborative endeavor among three organizations: The Educationa l Film Center which will be responsible for management and development/production of the software and documentary video profiles; The New York Hall of Science which will be responsible for the exhibit kiosk and graphics, will design and develop the student workbook and user installation print, will serve as the principal test site for the exhibit, and will advise on software, interactive multimedia design, and installation options; and COMAP which will be responsible for direct involvement of the Advisory Board, for selecting and hiring content consultants, for assuring the accuracy of the science and math content, for formative and summative evaluation, and for developing and preparing community leader and school users guides for publication. Stephen Rabin, President of EFC, will serve as PI for the project.
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TEAM MEMBERS: Stephen Rabin Barbara Flagg
resource project Media and Technology
The American Association for Advancement of Science (AAAS) will produce and test a pilot series of twelve 90-second features on science. Aimed at the 12- to 18-year old market, the features are designed to be broadcast daily on commercial stations with formats aimed at this age level. Each feature will take one of three forms: News Features based on current research, answers to Audience Questions about science, or Skits and Songs that convey basic science concepts. The AAAS also will begin securing carriage for the pilot programs and a potential longer series of programs. The PI will be Robert Hirshon who is currently the Project Director and Executive Producer for Kinetic City Super Crew. Justin Warner, who has been producer/writer for the AAAS radio features Science Update and Why Is It?, will be the Producer/Head Writer. The content director will be David Lindley, formerly Senior Editor for Science.
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TEAM MEMBERS: Robert Hirshon Barbara Flagg
resource project Media and Technology
Children's Television Workshop will plan how science and mathematics can be incorporated into the plot line of the series, GHOSTWRITER. The major work to be undertaken during this planning phase will be to assemble a group of science and mathematics educators to work with a subgroup of the existing series advisory board and with series content and research staff to: o examine the interrelationships among disciplines such as science, mathematics, and English and language arts within the context of GHOSTWRITER, o explore the integration of science and mathematics into GHOSTWRITER and devise educational goals that reflect the outcome of this exploration, and o generate content topics and presentation techniques that will address these mathematics and science goals in GHOSTWRITER.
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TEAM MEMBERS: Joel Schneider Eve Hall Helen Lester Marjorie Kalins Edward Atkins Rita Weisskoff
resource project Media and Technology
Wisconsin Public Broadcasting will continue the incorporation of a science strand into "Get Real!," their television series for children 8-12 year old. The series presents positive images of children involved in, and succeeding in, a variety of areas. The stories are field-produced; and kids are involved on-screen and off as hosts, reporters, subjects of stories, as interns during production, and as sources of story ideas. The series is broadcast on both public and commercial stations and receives multiple repeats. The science and technology strand: connects science concepts to children's known experiences and activities and tells stories about kids involved in science-related activities; models and reinforces positive attitudes towards, and involvement in science and technology and affirms the value of children's ideas, and the importance of asking why?; and reinforces viewers' active connection to the science content by making suggestions for projects to get involved with, and by encouraging children to discuss and question their knowledge of science and the world around them. In this third season of the series, the producers will expand coverage of the series to five additional states adjoining Wisconsin. They are convinced they can do this without losing the local interest and participation of local institutions which has been a great factor in attracting and holding viewers. James Steinbach, the creator, original producer, and executive producer of "Newton's Apple," will be the co-PI with overall responsibility for the project. The series is produced in the three Wisconsin Public Television studios -- in Madison, Green Bay, and Menomonie -- and, therefore, can find and produce stories which reach out into a wide geographic area.
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TEAM MEMBERS: Owen Hoitomt James Steinbach
resource project Media and Technology
KCTS has received support for the production and outreach for the second season of 'Bill Nye the Science Guy.' Each program in the 39 program series will focus on a single science theme developed around two or three learning outcomes and is presented with a fast and colorful pace and style suited for today's generation of nine and ten year old viewers. The host, Bill Nye, joins viewers and guests as they explore science topics in his laboratories and in field locations. Children also will perform on-camera experiments in a home setting. In most shows, guest scientists and celebrities, selected to ensure a diverse representation, will be featured. Segments in the programs include: 'Check it Out' a small experiment performed in the lab or at home by child actors. 'Try This at Home' an experiment viewers may attempt at home after receiving instructions on the air. 'Way Cool Scientist' a scientist demonstrating his or her work as it relates to the topic of the program. 'Music Video Parody' video tailored to popular music genres such as rap or 'grunge' or pop music. 'Consider the Following' Bill presents a concept to the viewer in a one on one segment. 'Big Demonstration' Bill, in the laboratory, uses equipment to demonstrate an element of the theme. 'Celebrity Cameos' featuring both teen and adult celebrities with a high recognition factor. 'Fake commercials' like the music videos, humor ous parodies of advertising. Outreach for the second season will include a quarterly newsletter to be mailed to viewers homes. This eight page newsletter will include regular columns such as 'Ask Bill' and 'Try this at Home.' It will be designed to appeal to children ages 8 to 12 and will contain a column for parents. During the second season, at-home science kits will again be available to viewers. These free kits will enable children and their families to perform scientific experiments together at home. The video series will be produced by McKenna/Gottlieb Producers Inc. and KCTS Television and will be syndicated for broadcast by Buena Vista Television (the syndication division of Disney Productions). The second season also will be broadcast daily on PBS. This will give the series a presence on both public broadcasting and on commercial television in many markets. Buena Vista Television will provide $3,000,000 toward the production budget and PBS will provide $2,000,000 for production. KCTS is seeking a corporate underwriter to provide $1,000,000 for additional outreach and promotion. Elizabeth Brock of KCTS will be Executive in Charge of the project. Bill Nye is the principal science writer for the series as well as host of the series. The series producers will be Erren Gottlieb and James E. McKenna. These four people will serve as Co-PI's of the project. The advisory committee consists of scientists, science educators, evaluators, and curriculum developers. Members include: H. Prentice Baptiste, Arthur B. Ellis, Caroline Herzenberg, Gilbert S. Omenn, Senta A. Raizen, Matthew H. Schneps, Paul H. Williams, Carole Ann Kubota, and Sally Luttrell-Montes.
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TEAM MEMBERS: Elizabeth Brock William Nye James McKenna Erren Gottlieb
resource project Media and Technology
The Exploratorium is developing the pilot for a Saturday morning science-oriented, live-action, film and animation, national network television series for teens aged 13 to 17. The half-hour show will present everyday science and the process of problem solving in a fast-paced, hip, and challenge-oriented format. Two teams, each of three teenagers, will compete in a series of challenges which require the application of common sense knowledge, observation, experimentation, and problem-solving strategies useful in science. The object is to demonstrate that real-world problem solving makes use of many skills and may have more than one solution. The Exploratorium will administer the project and will be responsible for the science content. Production will be done by Colossal Pictures, a San Francisco production studio experienced in animation and youth-oriented programming.
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resource project Media and Technology
Children's Television Workshop is producing the second season of "CRO," an animated television series designed to bring informal science education to Saturday morning commercial television's large, demographically diverse audience of children. Each of eight new programs to be broadcast on ABC has the goals of: 1) entertaining six- to eleven-year-old viewers while increasing their familiarity with and interest in basic science and technology principles, 2) stimulating viewers' interest in science and technology by showing that they are not abstractions, but integral parts of daily life, and 3) convincing youth that discovering the workings of science and technology can be fun. In addition to the television series, CTW will develop and distribute a range of supporting materials. These include a twelve-page activity book; a four-color, four-page user's guide for informal science education leaders; two four- color, sixteen-page comic books that include puzzles, brain teasers, and simple experiments; an eight-panel activity poster; and inclusion of "CRO" material in 3-2-1 Contact magazine. Part of the distribution of these materials will be through CTW's partnerships with youth-serving organizations such as YMCA's , 4-H Youth Development Education, and Boys and Girls Clubs. The series also will be released on home video and CTW is considering development of an interactive product based on the series. Key staffing for season two will include Franklin Getchell who will continue from season one as co-principal investigator and Joel Schneider, who will replace Ed Atkins as the other co-principal investigator. Schneider will be responsible for content development of both the television series and of the ancillary materials. Jeffrey Nelson, formerly Executive Producer o f Square One TV, will join "CRO" as Executive Producer.
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TEAM MEMBERS: Joel Schneider Franklin Getchell Marjorie Kalins Jeffrey Nelson
resource project Media and Technology
WNET is conducting a six-month development phase to engage a lead mathematics consultant, an advisory committee, and producers to develop more fully the format, individual program content, and outreach components for a television-based project called Cyberchase, a multi-component project designed to excite, inspire, and involve 9-11 year olds in mathematics. The project currently is planned to include a weekly half-hour television series, a variety of educational print materials, and on-line activities. The series concept revolves around a multi-ethnic group of friends who are hooked on a riveting computer game call Cyberchase. At the start of the show, cast members are pulled into the computer and, with the program's viewers, become protagonists on intriguing missions that demonstrate real world applications of mathematics. A host confronts the players with challenges that must be met in order to progress onto the next adventure. During the planning phase, the project staff will bring scholars, educators, and programmers together in planning sessions to develop and refine program ideas and outreach strategies. The scope of work will include research in three primary areas: Program Content; Program Design (graphics, animation); and Interactivity, Multi-media, and Educational Outreach. The PI will be Ruth Ann Burns, Vice-President and Director of WNET's Educational Resource Center, and Executive Producer of the PBS Mathline Middle School Math Project. The Lead Math Consultant will be Carey Bolster, Director of the Middle School Math Project, a service of PBS Mathline. Sandra Sheppard, WNET's Director of Educational Video Services, will serve as Project Director and supervise all aspects of the research and development phase for the inter-related educational media components of the project. They will work with an advisory committee that includes Solomon Garfunkel, Iris Carl, Jimmie Rios, and Eve Hall.
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TEAM MEMBERS: Ruth Burns Barbara Flagg
resource project Media and Technology
Talcott Mountain Science Center, in cooperation with the Urban Schools Learning Network (encompassing a variety of state, regional and national partners), seeks $698,141 in National Science Foundation funds under the Informal Science Education Program for a three year national model for increased minority interest and participation in Informal Science Education Program for a three year national model for increased minority interest and participation in informal science education. The title of this partnership is Project PROMMISE )Promoting Role Model Minorities in Science Education). Over the next three years, Project PROMMISE will produce and broadcast at least 30 distance learning programs for thousands of secondary level students in urban and disadvantaged communities throughout the U.S. These Project PROMMISE broadcasts will bring distinguished minority and women scientists, explorers, astronauts and other figures in touch with urban young people through interactive video programming. Broadcasts will be preceded and followed by hands- on informal science education activities. The project also will broadcast national career exposure, exploration, and mentoring programs to better inform urban minority students of academic and career enrollment in secondary and post-secondary math, science and technology studies and cultural isolation by urban students, teachers and urban informal science education institutions. Major national partners for reform and pre- college minority enrichment are participating in the project, including the Edna McConnell Clark Middle School Change Network, the Museum Satellite Network, PIMMS at Wesleyan, the CT Pre- Engineering Program (CPEP). Private sector support has been gained from United Technologies, CIGNA and Union Carbide.
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TEAM MEMBERS: Donald LaSalle Glenn Cassis Daniel Barstow
resource project Media and Technology
Digital image processing offers several possible new approaches to the teaching of a variety of mathematical concepts at the middle-school and high-school levels. There is reason to believe that this approach will be successful in reaching some "at-risk" students that other approaches miss. Since digital images can be made to reflect almost any aspect of the real world, some students may have an easier time taking an interest in them than they might with artificial figures or images resulting from other graphics- oriented approaches. Using computer-based tools such as image processing operators, curve-fitting operators, shape analysis operators, and graphical synthesis, students may explore a world of mathematical concepts starting from the psychologically "safe" territory of their own physical and cultural environments. There is reason to hope that this approach will be particularly successful with students from diverse backgrounds, girls and members of minority groups, because the imagery used in experiments can easily be tailored to individual tastes. The work of the project consists of creating detailed designs of the learning modules, implementing them on microcomputers, and evaluating their effectiveness in a variety of ways, using trials with students at Rainier Beach High School, which is an urban public high school having an ethnically diverse student body and a Macintosh computer laboratory.
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TEAM MEMBERS: Steven Tanimoto Michele LeBrasseur James King
resource project Media and Technology
Washington Independent Writers is engaged in a planning phase toward publication of Quest?, a 4-page, tabloid sized newspaper about science, technology, and society for children and their families. The target audience is children age 8 to 16, with a focus on the 10-14 year-old age group, along with their parents, teachers, and counselors. A prototype version of the paper has been published locally and distributed through Safeway stores. During the planning phase, the PI and staff will conduct the following activities: Conduct front-end evaluation of the target audience with particular emphasis being given to identifying ways to reach underserved and underrepresented groups; Work with science, technology, and graphics experts to improve the quality of the content and design; Explore traditional and new distribution mechanisms and cooperative arrangements; Create and test interdisciplinary procedures for evaluation; Establish a network of individual, community, corporate, and institutional supporters, including educators, community leaders, scientists, and engineers; Create linkages with schools and school programs; Explore funding sources and sponsorships; Continue building a Board of Advisors.
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TEAM MEMBERS: Jill MacNeice
resource project Media and Technology
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS: Roberto Salazar Gilbert Sanchez Robert Russell