In this article, researchers at University of Florida present a report of a preliminary study that examined the effects of multispecies exhibits in zoological parks on visitor attention and possible interactions between factors identified as affecting visitor behavior. The study was carried out at the Jacksonville Zoo.
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TEAM MEMBERS:
John Scott FosterJohn J. Koran, Jr.Mary Lou KoranSteven StarkAnn BlackwoodHarriet Landers
In this article, Donald Thompson and Stephen Bitgood of Jacksonville State University discuss a study that examined three variables that influence the readability of exhibit signs and labels: label length, type size, and position (or proximity) of the label. Researchers studied subjects from 5,822 visitor groups in "The Predators" building at the Birmingham Zoo between August and December of 1987.