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resource project Media and Technology
This project will advance efforts of the Innovative Technology Experiences for Students and Teachers (ITEST) program to better understand and promote practices that increase students' motivations and capacities to pursue careers in fields of science, technology, engineering, or mathematics (STEM) by engaging in hands-on field experience, laboratory/project-based entrepreneurship tasks and mentorship experiences.

Twin Cities Public Television project on Gender Equitable Teaching Practices in Career and Technical Education Pathways for High School Girls is designed to help career and technical education educators and guidance counselors recruit and retain more high school girls from diverse backgrounds in science, technology, engineering and math (STEM) pathways, specifically in technology and engineering. The project's goals are: 1) To increase the number of high school girls, including ethnic minorities, recruited and retained in traditionally male -STEM pathways; 2) To enhance the teaching and coaching practices of Career and Technical Education educators, counselors and role models with gender equitable and culturally responsive strategies; 3) To research the impacts of strategies and role model experiences on girls' interest in STEM careers; 4) To evaluate the effectiveness of training in these strategies for educators, counselors and role models; and 5) To develop training that can easily be scaled up to reach a much larger audience. The research hypothesis is that girls will develop more positive STEM identities and interests when their educators employ research-based, gender-equitable and culturally responsive teaching practices enhanced with female STEM role models. Instructional modules and media-based online resources for Minnesota high school Career and Technical Education programs will be developed in the Twin Cities of Minneapolis and St. Paul and piloted in districts with strong community college and industry partnerships. Twin Cities Public Television will partner with STEM and gender equity researchers from St. Catherine University in St. Paul, the National Girls Collaborative, the University of Colorado-Boulder (CU-Boulder), the Minnesota Department of Education and the Minnesota State Colleges and Universities System.

The project will examine girls' personal experiences with equitable strategies embedded into classroom STEM content and complementary mentoring experiences, both live and video-based. It will explore how these experiences contribute to girls' STEM-related identity construction against gender-based stereotypes. It will also determine the extent girls' exposure to female STEM role models impact their Career and Technical Education studies and STEM career aspirations. The study will employ and examine short-form autobiographical videos created and shared by participating girls to gain insight into their STEM classroom and role model experiences. Empowering girls to respond to the ways their Career and Technical Education educators and guidance counselors guide them toward technology and engineering careers will provide a valuable perspective on educational practice and advance the STEM education field.
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TEAM MEMBERS: Rita Karl Brenda Britsch Siri Anderson
resource evaluation Media and Technology
Throughout the five year SciGirls CONNECT grant the independent evaluation firm Knight Williams assisted Twin Cities PBS (TPT) in a wide range of program evaluation activities. Given the project’s emphasis on a Train-the-Trainer model, the evaluation prioritized two goals: (i) assessing the various levels of CONNECT trainings from different vantage and time points, and (ii) capturing information on the implementation of SciGirls programs led by those who completed a training. This evaluation approach allowed the team to collect ongoing data over the course of the grant and share this
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Rachael Teel Dobrowolski Evalyn Williams Gabriel Simmons Sauleh Rahbari
resource evaluation Media and Technology
SciGirls Reflect: Leveraging Multiple Communities and Networks to Expand Understanding of Professional Development for Informal STEM Educators in Gender Equitable Teaching Strategies was a one-day event that brought together 25 SciGirls Trainers, Educators, and Partner Organization representatives to reflect on their experiences with SciGirls. Data was collected throughout the day via panel presentations, small group discussions, and partner interviews. Nineteen of these participants also conducted follow-up Broadening the Discussion interviews with SciGirls Trainers and Educators to gather
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TEAM MEMBERS: Brenda Britsch
resource project Media and Technology
Moving Beyond Earth Programming: “STEM in 30” Webcasts. The Smithsonian’s National Air and Space Museum (NASM) will develop nine “STEM in 30” webcasts which will be made available to teachers and students in grades 5-8 classrooms across the country. The primary goal of this program is to increase interest and engagement in STEM for students. Formative and summative evaluations will assess the outcomes for the program, which include the following:

Increased interest in STEM and STEM careers, Increased understanding of science, technology, engineering and mathematics (STEM), Increased awareness and importance of current and future human space exploration, and Increased learning in the content areas.

This series of live 30-minute webcasts from the National Air and Space Museum and partner sites focus on STEM subjects that integrate all four areas. The webcasts will feature NASA and NASM curators, scientists, and educators exploring STEM subjects using museum and NASA collections, galleries, and activities. During the 30-minute broadcasts, students will engage with museum experts through experiments and activities, ask the experts questions, and answer interactive poll questions. After the live broadcasts, NASM will also archive the webcasts in an interactive “STEM in 30” Gallery.
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TEAM MEMBERS: Roger Launius
resource project Media and Technology
In Defense of Food (IDOF) is a media and outreach project based on Michael Pollan's best-selling book of the same title. Through the lens of food science, IDOF is designed to engage diverse audiences in learning about: (1) how science research is conducted, (2) how research findings are used in media, marketing, and public policy, and (3) how to apply food science research in everyday life. IDOF will be created by Kikim Media, an independent production company, broadcast and distributed by PBS and supported by an extensive outreach campaign and interactive website. The project's educational materials will be developed, in part, by the Teacher's College at Columbia University's Center for Food and Nutrition, with dissemination supported by the Coalition for Science After School and by Tufts University's Healthy Kids Out of School initiative, which involves nine of the leading out of school time (OST) organizations, such as Girl Scouts USA, and the National Urban League. The project advisory committee includes highly respected researchers in food, nutrition, and health. IDOF will use an integrated strategy of learning resources, combining a television documentary with online/social media, community outreach, and youth activities. Knight Williams Research Communications will conduct formative and summative evaluation of all major components of the project. The results will advance the informal science community's understanding of how the combination of a documentary with outreach, website/social media, and afterschool activities impacts motivation and learning. The evaluation study will pay special attention to the degree to which participation in the community events, social media/website, and afterschool activities motivates deeper or extended engagement with the subject. Project evaluation results and educational resources will be widely disseminated to the informal science community. IDOF includes a two-hour documentary film that will be produced in both English and Spanish; a community-level outreach campaign focused on reaching underserved audiences who may not watch public television; a set of activities for use in afterschool programs, youth programs and schools; and an interactive and content-rich website with tightly integrated social media tools. IDOF will be nationally broadcast by PBS; the Spanish-language version of IDOF will be broadcast by Vme Television. The ambitious IDOF educational materials and outreach campaign, combined with interactive web and social media, will reach large and diverse audiences. The intended impacts on audiences include increased knowledge and understanding of the scientific process by learning what food scientists do, what techniques they use, and how scientists arrive at their conclusions; the development of critical thinking skills audiences can use when evaluating messages about food and nutrition in media and advertising and when making decisions about what food to buy and eat; and becoming active learners and consumers regarding food. Evaluation results will be widely disseminated to science media producers and the informal science community via professional publications and presentations at conferences. The ultimate value of the In Defense of Food documentary and learning initiative will be to enhance public understanding of the crucial importance of science in people's everyday lives and in shaping dozens of daily decisions.
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TEAM MEMBERS: Michael Schwarz
resource evaluation Media and Technology
During the spring of 2006, American Institutes for Research (AIR) conducted an evaluation study on behalf of WGBH. The purpose of the study was to gather data related to the effectiveness of the FETCH! Activity Guide, which was designed to extend the teachings of a new children’s show, “FETCH! with Ruff Ruffman.” The Activity Guide was developed for after-school program facilitators and other informal science educators to use at their facilities, either in conjunction with the television show or as stand-alone resources. Appendix includes instruments.
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TEAM MEMBERS: Christine Paulsen Deborah Goff
resource research Media and Technology
This poster was presented at the 2014 AISL PI Meeting in Washington, DC. This project seeks to improve public engagement in climate communication by broadcast meteorologists, using scientific methods to identify probable causes for their skepticism and/or reticence, and to test the efficacy of proposed solutions.
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TEAM MEMBERS: P. Thompson Davis
resource research Media and Technology
This poster was produced for the 2014 AISL PI Meeting held in Washington, DC. The Time Team America project's goal is to engage public audiences with the scientific process, STEM concepts, and STEM careers through the excitement of and active participation in archaeology.
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TEAM MEMBERS: Noel Broadbent
resource project Media and Technology
SciGirls and Citizen Science: Real Data, Real Kids, Real Discoveries SciGirls is showcasing Citizen Science! From their own backyards to a NASA research center, the bright, relatable, real girls featured on the groundbreaking PBS series are seriously into science, technology, engineering and math, or STEM. And Season Three of SciGirls finds these STEM adventurers tracking toads, counting clouds and much more, all in the name of citizen science. The brand-new season of the Emmy-winning show, featuring six stand-out episodes, debuted April 2015 on PBS KIDS (check local listings) and online at http://pbskids.org/scigirls. Citizen science is the newest STEM frontier that engages the general public –and kids – in real science. Scientists worldwide invite ordinary people—like the SciGirls—to observe and record data about everything from birds to beaches, monarch butterflies to maple trees. The data is then shared with scientists, who use it to generate new scientific knowledge. In six exciting new episodes, middle school girls and their female STEM professional mentors hit the great outdoors, cataloging frog calls, tracking the changing seasons, verifying satellite imagery of clouds, monitoring fragile butterfly populations, improving urban bird habitats, and advocating for healthy oceans. In addition, animated characters Izzie and Jake are back and finding themselves in sticky situations that can only be solved by STEM—and the SciGirls. When the SciGirls share their data with professional scientists, they save the day for Izzie and Jake and help save the environment! The new mobile-friendly website at http://pbskids.org/scigirls lets kids play new games, watch episodes and videos, and connect with fellow STEM explorers anywhere, anytime. “Collaboration is the key to successful citizen science,” said SciGirls executive producer Richard Hudson. “Since SciGirls’ beginning, working together—making discoveries, mistakes and friends—is one of the important research-based methods we use to engage girls around STEM. This new season underscores the importance of collaboration within the scientific research community and workforce. SciGirls is fortunate to have powerful partners advising us about citizen science, including the Cornell Lab of Ornithology, NASA and SciStarter.” The SciGirls creative team is headed by Twin Cities Public Television’s Director of Science Content Richard Hudson, Executive Producer of the long-running PBS children’s science series Newton's Apple and creator of DragonflyTV and the SciGirls initiative. Animation is created by Soup2Nuts, producers of PBS’ WordGirl. Strategic partners for the new series are the Cornell Lab of Ornithology, Rick Bonney co-PI, and the National Girls Collaborative Project, co-PI Karen Peterson. SciGirls is made possible by a major grant from the National Science Foundation. Additional funding is provided by INFOR, Northrop Grumman Foundation, and PPG Industries Foundation.
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resource project Media and Technology
This Pathways project responds to the high level of public skepticism about climate change science despite strong scientific consensus. In 2010, two George Mason University / Yale University polls became headline news in mainstream media (such as the NY Times and NPR) when they reported that 50% or more of our broadcast meteorologists and TV news directors are skeptical about global climate science. A full 30% of TV broadcast meteorologists, who are largely untrained in disciplines other than meteorology and weather forecasting, denounce anthropogenic global warming (AGW) as a hoax or a scam. Such polls strongly suggest that the general public trusts media statements over scientific facts, despite position statements acknowledging dominantly human responsibility for global warming in the past 50 years from nearly every U.S. professional society dealing with Earth sciences. Climate literacy in citizens and policy makers is essential for advancing responsible public policy on energy legislation, carbon emission reductions, and other climate change issues, and TV broadcast meteorologists have great potential for enhancing that literacy.
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TEAM MEMBERS: Lisa Doner Mary Ann McGarry P. Thompson Davis David Szymanski Helen Meldrum Rick Oches Melanie Perello
resource project Media and Technology
Twin Cities Public Television will produce six new episodes for the Dragonfly TV GPS (Going Places in Science) series in order to inform a mass audience of children, adults and educators about the revolutionary advances taking place in nanoscience and nanotechnology. The new programs will shine the DragonflyTV GPS spotlight on the network of science museums in the NISE Network, showcasing the new nanoscience programs and exhibits that are currently being developed. DragonflyTV, a weekly science television series targeted at children ages 8-12, presents children engaged in inquiry-based investigations, on-location in science centers across America. Each investigation will demonstrate the direct connection between learning experiences in science centers and the application of those lessons in everyday life. Each Nanoworld episode will apply the Dragonfly "Real Kids . . . Real Science" model, communicating both the scientific process and basic concepts in nanoscience. The DragonflyTV GPS will involve collaboration with the NISE Network, led by the Museum of Science in Boston, the Exploratorium, and the Science Museum of Minnesota. The episodes will be distributed by PBS Plus. Ancillary products will include an Educator's Guide, a Nanoworld poster, and a website featured on pbskids.org/go. Multimedia Research and will conduct formative and summative evaluations of the television production. Inverness Research will evaluate the collaborative process between TPT and the museum partners, and identify specific lessons learned by each group.
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TEAM MEMBERS: Richard Hudson
resource evaluation Media and Technology
Goodman Research Group, Inc. (GRG) conducted front-end evaluation of New Earth Explorers, a four-part science documentary series developed by Earth Images Foundation. The project's goal was to create a series that would target prime time PBS viewers with an aim to present information about earth science and relevant current research in a way that is engaging for viewers. In addition to the series, the project intended to develop related outreach with the intent of increasing STEM learning and promoting an understanding and appreciation of the earth sciences as an interesting field and
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TEAM MEMBERS: Elizabeth Bachrach Katie Franich Irene F Goodman Earth Images Foundation