In this article, Jacksonville State University's Stephen Bitgood discusses findings from a study that examined two aspects of the public image of visitor facilities: the expectations of what is likely to be found at different types of facilities; and, some general perceptions of these different types of visitor facilities. Facility types included science museums, history museums, historic sites, state parks, natural history museums, and art museums.
In this article, Jacksonville State University's Stephen Bitgood and William Ford presents findings from a study that assessed the impact of various names on how a specific type of facility is perceived. Researchers investigated respondents' expectations associated with new names for a facility under the administration of the North Carolina Historic Site.
In this Ph.D. dissertation abstract, James D. Bigley discusses findings from his study of the motivations for museum membership and donation of the members of the San Antonio Museum Association. Bigley developed the theoretical Model of the Museum Donation Decision process, which contributed to the study.
Audience research inspired this interpretive case study in which the evaluator compared planning for the visitor experience and visitor response to the developed environment in a living history site setting. During 1987-1988, the evaluator spent several months observing and interviewing museum workers and visitors, in situ, at The Gibson House, which is operated by the City of Toronto Historic Museums and Art Centres. The case study included a variety of data triangulation techniques to interpret the visitor experience from multiple perspectives (e.g., Soren, 1990-2000). The Gibson House
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TEAM MEMBERS:
Barbara SorenCity of Toronto Historic Museums and Art Centres
The Association of Science-Technology Centers, in partnership with the Franklin Institute Science Museum, requests $360,523 from the National Science Foundation in support of a major hands-on traveling exhibition about global climate change. The 3,500-square-foot exhibition will provide a broad public with accurate, balanced scientific information about global warming and insight into its economic and social context. In so doing, it will help to spark interest in science and mathematics among the many young museum visitors who are concerned about the future of our environment. Approximately 2,000,000 citizens will visit the exhibition during its two-year tour of 11 U.S. science museums. Workshops conducted at each site before the exhibition arrives and educational materials to supplement program planning will assist host museums in broadening the exhibition's impact. ASTC and the Franklin Institute have a history of highly successful collaborative traveling exhibition projects. We will be assisted by a group of eminent advisors, a leading developer of hands-on science exhibits, and the Museum's experienced team of exhibit evaluators. The exhibition may serve as a model for other museums that are now developing permanent exhibitions about environmental issues and other topic issues in science.
Produce an exhibition that will lead visitors, particularly 140,000 school children each year, to explore and understand modern audio technology. The exhibition capitalizes on the great popularity of recorded music (every student seems to carry a Walkman tape or disc player), to encourage hands-on exploration of audio technologies from microphones to compact disc players. Further visitor inquiry, using a computer-based system developed by the Hall of Science, will encourage an understanding of the underlying principles. The prototype of this "Science Link" system, now in use, has already drawn replication inquiries from 84 science-technology centers, educational institutions, and advertising agencies. Develop additional exhibit techniques that will allow the hands-on investigation of phenomena that cannot be directly observed. Techniques linking computer simulations directly to the physical exhibits will encourage investigation of phenomena that cannot be directly observed. While contemporary electronic technology has become more and more pervasive, its inner workings have become less and less accessible to the layman. In addressing audio technology as typical of this challenge, the project will have applications to many fundamental and applied topics, and will find wide use in science centers and other settings.
The Franklin Institute Science Museum will develop, install and evaluate a museum-wide Interactive Computer Information System (ICIS) designed to enhance visitors' exhibit learning through museum-wide visitor information access and connectivity. ICIS will provide educational experiences for 1.2 million people per year, tailoring its information presentations to individual visitor needs and levels of knowledge. Exhibit based units will add advanced presentation functions beyond the usual graphics and text labels. ICIS will include 67 touchscreen-operated computer stations and six min- computers linking 27 exhibit areas in The Franklin Institute. This project is a collaboration between The Franklin Institute and the Unisys Corporation, which will provide over a five year period systems engineering, hardware, installation, maintenance and training of museum personnel valued at $2.4 million. An extensive evaluation plan will include studies of visitor-computer interaction, the economics and management of system maintenance, collaboration between museum and corporation and effectiveness of computer-based exhibit interpretation techniques. Project results will be disseminated through conference presentations, seminars and published articles.
The National Science Outreach Network will provide school children, teachers, and the general public with highly accessible interactive exhibits dealing with popular topics in science and technology. The network, initiated as a partnership between regional science centers and public libraries, will be modeled after the highly successful statewide Oregon Library Exhibits Network established in 1987. Through this smaller network, the Oregon Museum of Science and Industry, a nationally recognized pioneer in science exhibitry and outreach programming, circulates small hands-on exhibits to rural population centers through installations in public libraries, where school groups and families have free and convenient access. This national dissemination project will be initiated in five regional sites across the country (Colorado, Minnesota, New York, Tennessee, and Oregon) to further establish the model in rural, inner-urban, economically disadvantaged, and culturally diverse regions. With support from both the NSF and the regional networks, The National Science Outreach Network will design and duplicate six exhibits for circulation to dozens of local communities in each designated region. Over the next seven years, over six million individuals, many of whom do not currently frequent a local science center, will be introduced to popular science in a non-threatening, resource- rich setting. This will encourage further exploration and possible future visits to an accessible science center, and ultimately establish an ever-expanding network of museum and non-museum partners providing science and technology learning opportunities to millions of individuals each year.
The Center of Science and Industry in Columbus, OH and the Science and Technology Interactive Center in Naperville, IL collaboratively plan to develop a series of interactive exhibits on nuclear and particle physics that will convey to a wide audience an understanding of the fundamental nature of the universe and of the basic rules that underlie that universe. The purpose is to lead the visitors from the perceived complexities of our surroundings to an unperceived simpler features of the subnuclear world. The collaborators propose to develop two duplicate copies of eight exhibits, with one copy for display at each of the two institutions. They also look to making the plans available to other science centers inexpensively and on a copyright-free basis. An added feature of the project is the collaboration between the Center of Science and Industry, an established science center, and the Science and Technology Interactive Center, an emerging one.
The National Zoological Park, a component of the Smithsonian Institution, proposes transforming three traditional zoo exhibit buildings into centers for informal science learning. Based on current knowledge about learning, the proposed project will feature interactive elements as well as the greater use of human interpreters to help visitors examine animals, handle objects and play games. The project is to be a collaborative effort by the National Zoological Park, the Dallas Zoo and Zoo Atlanta, with the National Zoo developing the materials and making and shipping copies to Dallas and Atlanta as centers for tryout and evaluation, with the results of the studies going to other zoos in way of encouraging them of the importance of interactive science education.
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TEAM MEMBERS:
Judith WhiteJames MurphyDale MarcelliniJeffrey Swanagan
resourceprojectProfessional Development, Conferences, and Networks
The American Association of Museums will conduct during 1989 and 1990 a comprehensive survey and data collection program on the status of American museums, establishing a baseline of data that will allow future comparisons on a consistent basis. Nearly every aspect of museums' organization, finances, and activities will be examined by this survey, guided by peer advice from each of the museum types, a national Steering Committee, and by consultants with substantials survey experience. The final products will include a public database, a summary report and accompanying technical reports, and a press release on the findings. The survey will encompass the universe of American museums, including a wide variety of science and technology related institutions and will complement the NSF-funded AS-TC science technology center survey of 1987-8. Independent scholars will be asked to carry out secondary analyses of the data, and in future years the survey will be updated with examinations of specific topics for further investigation. NSF support will amount to less than 10% of the total cost.