In this article, Donna M. McElroy, education curator at the Sangre de Cristo Arts Center (Pueblo, Colorado), discusses evaluation strategies and key findings used to create and improve a self-guide "birds-eye view" map to the Asian Collection at the Denver Art Museum.
In this article, Colorado State University researcher Jerome Dagostino presents a review of three noteworthy museum studies to highlight the variety of different survey techniques used to evaluate art museums.
In this brief article, Jacksonville State University researcher Stephen Bitgood discusses the value of front-end and formative evaluation as part of the exhibit label development process.
In this article, Jacksonville State University researcher Stephen Bitgood presents a review of exhibit label literature and techniques. Bitgood refers to Beverly Serrell's 1983 list of "eight deadly sins" from her manual, "Making Exhibit Labels: A Step by Step Guide," and cites visitor studies that support Serrell's list. Bitgood also explains visitors' reactions to labels in terms of empirical factors.
In this article, Pete Conroy of the Anniston Museum of Natural History analyzes how "cheap thrills" can be the most effective ways to capture visitors' attentions, after which educational messages can be delivered. Conroy discusses the role of cheap thrills in zoo and museum exhibitions.
In this article, Rosalyn Rubenstein discusses how the focus group method can be used in museum visitor studies. Rubenstein provides a general description of the focus group method, describes the process by breaking it down into its component parts, uses case studies as examples of how focus groups have been used and the data they elicit, and draws conclusion about the projects to which focus groups are appropriate. This paper also makes reference to aspects of methodology in consumer market research and revisions, which Rubenstein uses to apply the technique to museum audience research.
DATE:
TEAM MEMBERS:
Rosalyn RubensteinVisitor Studies Association
In this article, Sydney Donahoe discusses visitor research at the San Diego Wild Animal Park. Donahoe explains three main reasons for conducting this research: advertising and marketing campaigns, to improve their product, and to assess visitor learning and enjoyment.
In this article, Stephen Bitgood of Jacksonville State University discusses issues associated with visitor orientation and circulation. Bitgood identifies seven problem areas, which he discusses individually: pre-visit or off-site, arrival at the facility, finding support facilities (restrooms, food, gift shop, etc.), orientation and circulation during exhibit viewing, exiting or leaving the facility, and measurement of visitors' orientation and circulation behavior.
In this article, Patricia A. McNamara answers questions about using formative evaluation to develop exhibits, based on nearly ten years of experience at the Science Museum of Virginia. McNamara discusses beginning the formative evaluation process, selecting staff, setting goals, building prototype exhibits, working with visitors, using visitor data to make exhibit design decisions, and securing support from top-level management.
In this article, researchers from Colorado State University discuss a research study at the Denver Art Museum. The study investigated how one survey of visitors to the museum was used to increase staff awareness of different levels of audience commitment, while at the same time yielding evaluation information about an Asian Art exhibit to guide planning of new interpretation materials.
DATE:
TEAM MEMBERS:
Ross LoomisMarc FuscoRuth EdwardsMelora McDermott
In this article, Eileen Walker of the Royal Ontario Museum discusses the usefulness of front-end evaluation as the museum renovates all of its galleries. In particular, Walker outlines the front-end evaluation process of the museum's new European Galleries, which aimed at determining visitors' interests, prior knowledge, activities, and preferences in areas related to European Decorative Arts and to the display of such objects. The data informed and facilitated decision-making in the early stages of the gallery development project.