This evaluation was commissioned to explore visitors’ reactions to and experience of the Monterey Bay Aquarium's special exhibition Fishing for Solutions. The exhibit team sought feedback about whether visitors perceived the main messages, what mood people leave with, and issues of media choice in exhibit design, among other topics. To provide systematic information on these issues, interviews were conducted with a sample of 343 randomly selected visitors as they were exiting from the exhibition, plus “mini-studies” of 40 people each were conducted at four specific exhibits. Details about
The effect of humor on retention of information was examined. The planetarium at COSI, Ohio's Center of Science & Industry in Columbus, was the source of the study. General public museum visitors were the subjects. A total of 495 adult subjects, ages 18 and older, were involved. Subjects were presented with one of two versions of a 15-minute taped general astronomy show. The two versions were identical except that one had humorous inserts. The humor in the humorous version was related to and integrated with the educational material and was presented at a fast pace. Humor was placed every 90
This is an interview with paleontologist Stephen Jay Gould exploring his personal background, career accomplishments, research on Darwinism, and views regarding religion.
COASST is a citizen science project of the University of Washington in partnership with state, tribal and federal agencies, environmental organizations, and community groups. COASST believes citizens of coastal communities are essential scientific partners in monitoring marine ecosystem health. By collaborating with citizens, natural resource management agencies and environmental organizations, COASST works to translate long-term monitoring into effective marine conservation solutions.
This article discusses the value and process of effective front-end evaluation. The article examines when and how museums should conduct front-end studies to inform the development of exhibits.
In this article, D. Neil Bramer, executive director of the Elmhurst Art Museum, discusses the value of visitor studies and the need to push museum decision-makers to address visitor needs. Bramer argues that museums need to be more empathetic to visitors.
In this article, John W. Lightner, associate professor at Lansing Community College and doctoral student at Michigan State University, discusses motivation theory. Lightner traces changes in motivation theory from the Behaviorist Era to recent perspectives, from reward and punishment to a view of human learners as self-regulated. Lightner also relates this topic to museum practice.
In this article, John Chadwick, web administrator and distance learning coordinator for the Office of Cultural Affairs in Santa Fe, discusses research methodology and findings related studies investigating to who visits museum websites, why they visit, and what they do on these sites. Chadwick highlights results of a NASA-led study.
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John Chadwick
resourceresearchProfessional Development, Conferences, and Networks
In this paper, Paulette M. McManus discusses the practice of visitor studies and evaluation, including the tradition of visitor observation, at institutions in the United Kingdom. Specifically, McManus compares evaluation practices at large museums and small- and medium-sized museums, examines the problem of student evaluation and studies as well as the impact of the National Lottery, and finally reports on audience advocacy.
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Paulette M. McManusVisitor Studies Association
This paper discusses efforts at the New England Aquarium to attract multicultural audiences, with projects like the Lake Victoria exhibit. This NSF-funded, collaborative project, centered on Lake Victoria in East Africa, addresses the aquarium's lack of representation by racial minorities, specifically Boston's African-American community.
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Jason J. DrebitkoGillian NelsonVisitor Studies Association
The Milwaukee Public Museum will develop Adventures in Science: An Interactive Exhibit Gallery. This will be a 7250 sq. ft. interactive exhibit with associated public programs and materials that link the exhibit with formal education. The goal of Adventures in Science is to promote understanding of biological diversity, the forces that have change it over time, and how scientists study and affect change. The exhibit will consist of three areas. "Our Ever-Changing World" will feature "dual scene" habitat dioramas that will convey at-a-glance how environments change over time. "The Natural History Museum" will be a reconstruction of a museum laboratory and collections area to protray behind-the-scenes scientific and curatorial activities that further the study of biological diversity, ecology and systematics. An "Exploration Center: will bridge these two areas and will be designed to accommodate live presentations, group activities and additional multimedia stations for Internet and intranet access. Using interactive devices, visitors will be encouraged to make hypothesis, examine evidence, compare specimens, construction histories of biological and geological changes, and develop conclusions about the science behind biodiversity and extinction issues. Visitors should also come away with an increased understanding of the role of systematic collections in understanding biological diversity. Information on MPM research programs will be highlighted in "The Natural History Museum" section and will be updated frequently. Annual Teacher Training Institutes for pre-service and in-service teachers will present strategies for using the gallery's multimedia stations, lab areas, and Web site links. Special attention will be given to reaching new audiences including those in the inner city and people with disabilities.
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Allen YoungJames KellyPeter SheehanSusan-Sullivan BorkinRolf JohnsonMary Korenic
It has been argued that visitors' pre-visit “agendas” directly influence visits. This study attempted to directly test the effects of different museum visit agendas on visitor learning. Two new tools were developed for this purpose: (1) a tool for measuring visitor agendas; and (2) a tool for measuring visitor learning (Personal Meaning Mapping). Visitor agenda was defined as having two dimensions: motivations and strategies. Personal Meaning Mapping is a constructivist approach that measures change in understanding along four semi-independent dimensions: extent, breadth, depth, and mastery
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John H FalkTheano MoussouriDouglas Coulson